Retail
10 CVS Health merchandising leaders
These ten current and former CVS Health merchandising leaders have held chief merchandising officer, vice president, merchandising general manager and divisional merchandise manager roles at CVS Health. A reader can learn how merchandising leaders work at CVS Health from people who have held the role.
Professionals to explore
01—10Alfredo Martinez
LinkedInExperience: AVP and Merchandising General Manager · CVS Health
AVP and Merchandising General Manager at CVS Health since April 2024, where their profile says they lead formats designed to serve diverse and growing customer segments across the U.S. Before CVS Health they were Sr Director of Merchandising at Sam's Club (2019–2024), and they also list senior director roles at Wal-Mart Mexico.
Brian Eason
LinkedInExperience: Vice President (VPMM) - General Merchandise & Consumables · CVS Health
Vice President (VPMM) - General Merchandise & Consumables at CVS Health since May 2022, after serving as Vice President (VPMM) - Consumer Health & Wellness there from 2019 to 2022. At CVS Health they were also DMM - Consumer Healthcare (2015–2019) and DMM - General Merchandise (2013–2015), and were DMM - Office Supplies at Staples (2012–2013).
Eric Cayton, MBA
LinkedInExperience: Executive Director, DMM - General Merchandise and Services · CVS Health
Executive Director, DMM - General Merchandise and Services at CVS Health since August 2025. Before CVS Health they were Vice President/General Merchandising Manager, Technology & Furniture at Staples (2015–2022), where their profile says they led a category merchant team of 100, and Vice President/Divisional Merchandising Manager, Technology there (2013–2015).
Jacob Trombino
LinkedInExperience: Divisional Merchandise Manager-Health, Wellness, General Merch, Consumables and Services · CVS Health
Former Divisional Merchandise Manager-Health, Wellness, General Merch, Consumables and Services at CVS Health (2018–2025), and Executive Director Inventory Management and Operations there since May 2025. At CVS Health they were also Director-Consumer Healthcare (2014–2018) and a Category Manager (2009–2014).
Jake White
LinkedInExperience: Vice President of Merchandising, Consumer Health and Wellness | Supplemental Benefits · CVS Health
Former Vice President of Merchandising, Consumer Health and Wellness | Supplemental Benefits at CVS Health (2022–2024), where their profile says they were P&L owner for OTC consumer health and wellness and CVS's payer agnostic OTC benefits product. At CVS Health they were also Vice President, Strategic Planning, Pricing and Analytics | Merchandising (2020–2023).
Marco Leone
LinkedInExperience: Sr. Dir. DMM Consumables · CVS Health
Sr. Dir. DMM Consumables at CVS Health since November 2017, after serving as Sr. Dir. DMM Health Care there from 2012 to 2017. Their profile describes 25+ years of retail management experience in merchandising and operations in the supermarket and retail drug store industry. Before CVS Health they were Director General Merchandise & Health Beauty Care at Stop & Shop (2006–2008).
Michael Wier
LinkedInExperience: Executive Director - DMM Consumer Health and Wellness · CVS Health
Vice President Store Brands at CVS Health since May 2023, and their profile also lists the title Executive Director - DMM Consumer Health and Wellness at CVS Health from August 2020. At CVS Health they were also Sr. Director Digital (2017–2020) and Director of Business Planning and Analytics (2013–2015).
Michelle LeBlanc
LinkedInExperience: Senior Director/DMM, Health & Wellness · CVS Health
Former Senior Director/DMM, Health & Wellness at CVS Health (2020–2022), and Vice President Beauty, Personal Care & Hispanic Center of Excellence there since July 2024, a role in which their profile says they own the P&L for CVS's beauty and personal care portfolio. At CVS Health they were also AVP Front Store Strategy and Transformation (2022–2024).
Musab Balbale
LinkedInExperience: SVP, Chief Merchandising Officer · CVS Health
SVP, Chief Merchandising Officer at CVS Health since February 2022, where their profile says they lead the development and execution of the CVS front store strategy, with responsibility for merchandising, omni-channel and e-commerce, loyalty, store brands and store formats. Before CVS Health they were Merchandising VP (Stores and Digital), Beauty at Walmart (2020–2022).
Zachary Dennett
LinkedInExperience: Vice President, Merchandising · CVS Health
Chief Merchant (Interim) at CVS Health since June 2026, after serving as Vice President, Merchandising there from 2024 to 2026, a role their profile ties to consumer health and wellness, supplemental benefits and third-party retail partnerships. At CVS Health they also held vice president roles in loyalty and omnichannel (2022–2024).
Choose the right perspective
Match the person's category to your question, since leaders of different categories know different parts of the business best. Check whether their role is current or past and how senior it was, because a single-category view and a whole-division view answer different questions.
Questions to take into the conversation
- 01How is merchandising at a large retail pharmacy chain organized across health, beauty and general merchandise?
- 02What does a divisional merchandise manager at a company like CVS Health spend most of their time on?
- 03How do pharmacy retail merchandising leaders work with store brands, loyalty and store operations teams?
Reaching CVS Health merchandising leaders
How can I contact one of these CVS Health merchandising leaders?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 1 company: CVS Health, based on profile data retrieved on October 10, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach CVS Health merchandising leaders?
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Yes. An agent with a USDC wallet on Base can ask one question without an Instant Expert account. It names the person, for example by the LinkedIn URL on this page, and pays per ask over x402 (HTTP 402). The person answers in writing or by voice note, and if nobody answers within 7 days, the payment goes back to the wallet automatically. x402 docs
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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