10 Disney executives
Hugh Johnston's company-wide CFO seat and a Direct-to-Consumer CFO sit beside six division presidents and two executive vice presidents in this set of Disney executives, all in current roles. The president titles cover Walt Disney World, Disney Signature Experiences, Imagineering, consumer products, global advertising, and streaming and TV marketing. A fit for a company planning a themed attraction, a branded product line or an ad business.
Professionals to explore
Andy Hopkins
LinkedInExperience: Executive Vice President, Global Development, Segment Planning & Finance - Disney Experiences · The Walt Disney Company
Andy Hopkins has been Executive Vice President, Global Development, Segment Planning & Finance - Disney Experiences since 2024, following Interim EVP and Chief Financial Officer - Disney Experiences (fka Parks, Experiences and Products) in 2023–2024. Other roles: Senior Vice President, Global Development & Finance - Disney Parks, Experiences & Products (2017–2023), Senior Vice President, Corporate Strategy & Business Development (2006–2017) and VP, Corporate Development at Expedia (2003–2006). The pick for global development and planning in a parks business.
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Bruce Vaughn
LinkedInExperience: President & Chief Creative Officer · Walt Disney Imagineering
As President & Chief Creative Officer of Walt Disney Imagineering since 2023, Bruce Vaughn leads the global, multidisciplinary team that conceives, designs and delivers Disney's theme parks, attractions and resort hotels. Earlier titles include Chief Creative Executive at Walt Disney Imagineering (2007–2016), Chief Executive Officer of Dreamscape Immersive (2016–2021), VP, Experiential Creative Product, Airbnb (2021–2023) and Professor, Art & Process of Experience Design at UCLA (2004–2021). The creative lead for attraction and experience design.
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Carol Choi
LinkedInExperience: Executive Vice President · The Walt Disney Company
Carol Choi, Executive Vice President at The Walt Disney Company since 2022 (Executive Vice President, Asia Pacific, in Carol's own description), has a career centered on the region: Managing Director of The Walt Disney Company Japan (2020–2025) and of The Walt Disney Company Korea (2018–2020), and CMO, Greater China (2012–2018). Earlier, Carol was Vice President, Theatrical Productions and Live Entertainment (2006–2012). A fit for questions on building entertainment brands in Asian markets.
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Hugh Johnston
LinkedInExperience: Senior Executive Vice President and Chief Financial Officer · The Walt Disney Company
Senior Executive Vice President and Chief Financial Officer of The Walt Disney Company since 2023, a C-level finance role. Hugh Johnston also serves as Independent Director at Microsoft (since 2017) and HCA Healthcare (since 2021), Advisory Council Member at the Federal Reserve Bank of New York (since 2020) and Global CFO Council Founding Member at CNBC (since 2013). The person for company-wide finance questions at Disney, and for how a public-company CFO works with boards.
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Joe Schott
LinkedInExperience: Former President · Walt Disney World
Joe Schott became President of Walt Disney World in 2026, after President, Disney Signature Experiences at Disney Experiences (2025–2026). Other titles include President and GM of Shanghai Disney Resort (2019–2025), Senior Vice President Operations at Shanghai Disney Resort (2018–2019) and Senior Vice President Experience Planning & Integration at Disney Experiences (2014–2025). President titles at Walt Disney World and Shanghai Disney Resort fit questions on resort operations and experience planning.
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Lisa Baldzicki
LinkedInExperience: President, Disney Consumer Products · The Walt Disney Company
Merchandising runs through Lisa Baldzicki's career: President, Disney Consumer Products since 2026, Senior Vice President, Parks Product Development & Retail at Disney Experiences (2024–2026) and Vice President Merchandise Strategy, Product Development, Planning & Allocation at The Walt Disney Company (2014–2019). Outside Disney, Chief Merchandising Officer, Senior Vice President at Starboard (2019–2022) and Senior Vice President, Merchandising & Planning at Office Depot (2023). Suited to product development and retail planning for branded merchandise.
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Natacha Rafalski
LinkedInExperience: President, Disney Signature Experiences · The Walt Disney Company
President, Disney Signature Experiences since 2026, Natacha Rafalski was Présidente of Disneyland Paris (2018–2026) and held CFO, Disneyland Paris (2017–2018), Senior Vice President, Business Strategy and CFO at Disneyland Paris (2018) and CFO, Greater China (2013–2017) at The Walt Disney Company. A CFO who became Présidente of Disneyland Paris, Natacha suits questions on managing a European resort and on moving from CFO to operating head.
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Rita Ferro
LinkedInExperience: President, Global Advertising · The Walt Disney Company
Rita Ferro, President, Global Advertising at The Walt Disney Company since 2023, also held President Advertising Sales and Partnerships (2018–2023), President, Disney ABC Sales at Disney Entertainment (2017–2023) and Executive Vice President, Disney Media Sales and Marketing (2010–2017). Chairperson of the Ad Council since 2025. The person for advertising sales and advertiser partnerships at a media company.
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Shannon Ryan
LinkedInExperience: President of Marketing, Direct to Consumer & Disney Entertainment Television · The Walt Disney Company
Shannon Ryan leads all marketing and publicity strategies for Disney+ and Hulu and for Disney's television content, including ABC Entertainment, Freeform and National Geographic, as President of Marketing, Direct to Consumer & Disney Entertainment Television since 2025. Prior roles: President, Marketing, Disney Entertainment Television (2022–2025), President of Content Marketing, Hulu (2020–2022) and President of Marketing, ABC Entertainment, Disney Television Studios & Hulu Originals (2019–2020). Fit for marketing streaming and TV releases.
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Stefan Rasch
LinkedInExperience: Senior Vice President and CFO, Disney Direct-to-Consumer · The Walt Disney Company
Stefan Rasch's Disney finance path runs through Direct-to-Consumer and subscriber finance: Senior Vice President and CFO, Disney Direct-to-Consumer since 2024, following Vice President - Head of FP&A - Direct to Consumer (2023–2024) and Vice President - Finance, Subscriber Management (2021–2023). Earlier, Stefan was Director - Finance, Disney (2020–2021) and Director - Transaction Support Technical Accounting (2016–2020). Ask about financial planning for a subscription business.
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Choose the right perspective
Parks questions split three ways: Joe Schott and Natacha Rafalski for resort operations, Bruce Vaughn for designing attractions, and Andy Hopkins for parks planning and finance. Finance goes to Hugh Johnston at the company level or Stefan Rasch for Direct-to-Consumer, while Rita Ferro, Shannon Ryan, Lisa Baldzicki and Carol Choi cover advertising, streaming and TV marketing, consumer products and Asia Pacific.
Questions to take into the conversation
- 01How does a parks business decide which new attractions get funded, and how are their returns judged afterward?
- 02How does a streaming finance team plan subscriber growth against content and marketing spend?
- 03How do merchandise teams plan products for park stores differently from wider retail?
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot; roles marked former had ended by then. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.