10 El Pollo Loco executives
Chief Financial Officer, Chief Development Officer, Chief Legal & People Officer, Senior Vice President, Franchise Operations and VP of Finance are among the current titles held by these El Pollo Loco executives and vice presidents. A reader can learn how executives lead El Pollo Loco from people who have held the role.
Professionals to explore
Adam Fox
LinkedInExperience: VP, Growth & Digital Innovation · El Pollo Loco, Inc.
Adam Fox has been VP, Growth & Digital Innovation at El Pollo Loco, Inc. since June 2025, based in San Diego. Adam Fox was VP of Marketing at Rubio's Restaurant Group from April 2024 to June 2025 and Head of Loyalty & Digital Experience there from January 2022 to April 2024.
Christina Camara
LinkedInExperience: Senior Vice President, Franchise Operations · El Pollo Loco, Inc.
Christina Camara has been Senior Vice President, Franchise Operations at El Pollo Loco, Inc. since March 2026, based in the San Francisco Bay Area. Christina Camara was Vice President, Franchise Operations at El Pollo Loco, Inc. from May 2023 to March 2026 and Franchise Business Consulting Director at Jack in the Box from May 2015 to March 2023.
Ira Fils
LinkedInExperience: Chief Financial Officer · El Pollo Loco, Inc.
Ira Fils has been Chief Financial Officer at El Pollo Loco, Inc. since June 2022, based in Irvine, California. Ira Fils was Chief Financial Officer at Habit Burger & Grill from August 2008 to June 2022 and Chief Financial Officer at Mimi's Cafe from January 2005 to January 2008.
Jason Weintraub
LinkedInExperience: Chief Legal & People Officer · El Pollo Loco, Inc.
Jason Weintraub has been Chief Legal & People Officer at El Pollo Loco, Inc. since October 2025, based in Irvine, California. Jason Weintraub was Chief Legal Officer at El Pollo Loco, Inc. from June 2025 to October 2025, Senior Vice President, Chief Legal Officer there from August 2019 to November 2020 and Chief Legal & Administrative Officer at Jacuzzi Group from July 2024 to June 2025.
Jeff Burrus
LinkedInExperience: SVP of Supply Chain, QA and Food Safety · El Pollo Loco, Inc.
Jeff Burrus has been SVP of Supply Chain, QA and Food Safety at El Pollo Loco, Inc. since March 2026, based in Arvada, Colorado. Jeff Burrus was Vice President of Supply Chain, QA and Food Safety at El Pollo Loco, Inc. from February 2024 to March 2026 and Chief Supply Chain Officer at FAT Brands Inc. from November 2022 to February 2024.
Larry Roberts
LinkedInExperience: Chief Executive Officer · El Pollo Loco, Inc.
Larry Roberts is a former Chief Executive Officer of El Pollo Loco, Inc., a role held from October 2021 to November 2023, and a former CFO there, a role held from July 2013 to March 2022, based in Costa Mesa, California. Larry Roberts was Chief Operating Officer, KFC at Yum! Brands from October 2008 to April 2012.
Maggie Reyna
LinkedInExperience: VP, Menu Strategy & Calendar · El Pollo Loco, Inc.
Maggie Reyna has been VP, Menu Strategy & Calendar at El Pollo Loco, Inc. since April 2026. Maggie Reyna was Sr. Director, Menu Strategy & Calendar at El Pollo Loco, Inc. from June 2025 to March 2026 and Sr. Director, Head of Marketing & Brand Strategy - Ibero-America & Caribbean at Taco Bell from January 2022 to January 2024.
Peter Honer
LinkedInExperience: VP of Finance · El Pollo Loco, Inc.
Peter Honer has been VP of Finance at El Pollo Loco, Inc. since February 2024, based in Rancho Santa Margarita, California. Peter Honer was Senior Vice President of Finance at Del Taco from January 2000 to February 2024 and Senior Financial Analyst at Gambro from May 1998 to January 2000.
Rick Pepper, PMP
LinkedInExperience: Senior Vice President, Operations Services · El Pollo Loco, Inc.
Rick Pepper has been Senior Vice President, Operations Services at El Pollo Loco, Inc. since March 2026, based in Costa Mesa, California. Rick Pepper was Vice President, Operations Services & Training at El Pollo Loco, Inc. from May 2023 to March 2026 and Sr. Director, Restaurant Operations Services & Innovation at Whataburger from March 2023 to May 2023.
Tara Hinkle Smith
LinkedInExperience: Chief Development Officer · El Pollo Loco, Inc.
Tara Hinkle Smith has been Chief Development Officer at El Pollo Loco, Inc. since July 2026, based in Laguna Niguel, California. Tara Hinkle Smith was President Head of Americas at The Coffee Bean & Tea Leaf from January 2025 to July 2026 and Sr. Director, Franchise Finance and Strategy at Taco Bell from March 2022 to January 2025.
Choose the right perspective
Match the person's function, brand or region to the decision you face, since a corporate officer and a brand or regional leader see different parts of the business. Check the dates on each person's roles to judge how recent their experience is.
Questions to take into the conversation
- 01What did you focus on first when you took on your current executive role, and why?
- 02How do you decide which issues need your own attention and which your leadership group should own?
- 03What has your own work taught you about leading people in a restaurant business?
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About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot; roles marked former had ended by then. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.