AI and data programs
10 experimentation programs experts
These ten professionals have led A/B testing and experimentation programs inside the companies they worked for. A reader can learn how companies build and run experimentation programs from the inside.
Professionals to explore
01—10Alexander Bock
LinkedInExperience: Head of Experimentation (International Consumer Bank) VP · JPMorganChase
Former Head of Experimentation (International Consumer Bank) VP at JPMorganChase (2022–2025); the profile says that as Head of Experimentation for Chase this person founded the team and built and scaled the experimentation infrastructure and tooling. Former Senior Data Scientist - Experimentation at DAZN (2019–2022).
Chris Luckett
LinkedInExperience: Head of Experimentation · Dyson
Head of Experimentation at Dyson since September 2022, and former Senior Digital Optimisation Manager (2019–2022) and Digital Optimisation Manager (2017–2019) at Dyson. The profile says this person plays a central role in Dyson's experimentation function and works across product, marketing and trading.
Jamie Henderson
LinkedInExperience: Managing Director, Head of CX Corporate Labs and Experiments · TIAA
Former Managing Director, Head of CX Corporate Labs and Experiments at TIAA (2020–2024), where the profile says this person built an experimentation practice for analog and digital channels to test ideas, reduce risk and inform business decisions with evidence. VP, Head of Product Experimentation at Acorns since August 2026, and former VP, Global Head of Experiments at Acorns (2024–2025).
Jim Forsythe
LinkedInExperience: VP Product Analytics & Experimentation · NBCUniversal
VP Product Analytics & Experimentation at NBCUniversal since April 2022. Former Senior Director Product Analytics & Experimentation (2017–2022) and Executive Director of Analytics & Experimentation (2022) at Comcast, and former Director Data Science at KPMG (2010–2017).
Julie Beckley
LinkedInExperience: Head of Experimentation · Etsy
Former Head of Experimentation (2024–2026) and Data Science and Engineering Manager, Experimentation (2021–2024) at Etsy. The profile describes leading the experimentation platform organization at Etsy, responsible for improving the statistical methodology and infrastructure for A/B tests. Experimentation leader (Core AI) at Microsoft since June 2026.
Katie Bloor
LinkedInExperience: Director of Experimentation · Dow Jones
Former Director of Experimentation at Dow Jones (2021–2024), where the profile says this person led a project to build an Experimentation Center of Excellence focused on embedding experimentation into the product development process, and oversaw that center. Former Head of Experimentation at DayDot | A Future Group Business (2019–2021).
Melanie Kyrklund
LinkedInExperience: Global Head of Experimentation · Specsavers
Global Head of Experimentation at Specsavers since April 2022, where the profile describes scaling experimentation and optimising digital experiences, and former Global Experimentation Lead at Specsavers (2020–2022), focused on optimising Specsavers' ecommerce journey globally. Former Head of Site Optimisation at Staples Solutions (2014–2017).
Natasha Senior
LinkedInExperience: Experimentation Lead · Sky
Experimentation Lead at Sky since June 2021, where the profile says this person leads experimentation across digital service journeys, supporting 18+ product squads, and manages and develops a team. Former Senior Experimentation Analyst at Sky (2019–2021) and Optimisation Analyst at Asda (2018).
Nick Bade
LinkedInExperience: Director of Experimentation · Acorns
Director of Experimentation at Acorns since December 2025. Former Director of Analysis and Experimentation at Concord (2024–2025), and former Director of Digital Experience for Experimentation and Personalization (2023–2024) and Senior Manager of Digital Experience for Experimentation and Personalization (2021–2023) at Vail Resorts.
Shagun Aulakh
LinkedInExperience: Director of Product Management, Experimentation · American Express
Former Director of Product Management, Experimentation at American Express (2022–2026), where the profile says this person led the product and program strategy of Experimentation across 50+ product teams in acquisition and membership experiences. Former Director of Growth Marketing, Web Experience & Experimentation at Wellhub (2021–2022), and Head of Revenue & Personalization at Quicken since June 2026.
Choose the right perspective
Match the person's role to your question: someone who ran tests and optimisation day to day suits questions about test design, tooling and analysis, while a head or director of an experimentation function suits questions about building a center of excellence, getting product teams to adopt testing and reporting results to leadership. Also ask about the traffic and product types they tested on, since a high-traffic consumer site and a product with fewer users need different approaches to sample size and test length.
Questions to take into the conversation
- 01How did you decide which teams and ideas got tested first, and who owned the experiment backlog?
- 02How did you keep A/B test results trustworthy, and what were the most common mistakes you had to correct?
- 03How did you get product and business leaders to act on experiment results, including results they did not like?
Reaching experimentation programs experts
How can I contact one of these experimentation programs experts?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 10 companies, including JPMorganChase, Dyson and TIAA, based on profile data retrieved on October 4, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach experimentation programs experts?
You choose the offer, starting at $5 per person. It includes Instant Expert's 20% fee, so an offer that pays the person $100 costs you $125. You're charged only when the person books the call or sends the answer.
What if they don't reply?
You pay nothing. Instant Expert sends follow-up reminders, and if the person hasn't booked or answered within 7 days, the request expires and any hold on your card is released. You can invite several of the 10 people on this list at once and cap your total spend, so you pay only for the ones who accept.
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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