10 Floor & Decor marketing leaders
Krystal Zell, Executive Vice President, Chief Customer Officer, leads this list of Floor & Decor marketing leaders, who also include a vice president of marketing, a vice president of creative and directors of brand marketing, creative marketing, media and pro loyalty. A reader can learn how marketing leaders work at Floor & Decor from people who have held the role.
Professionals to explore
Alexandra Kulkarni
LinkedInExperience: Media Director · Floor & Decor
Alexandra Kulkarni has been Media Director at Floor & Decor since December 2025, a role the profile places in Atlanta in the marketing department at director level. Alexandra Kulkarni was Senior Vice President, Media Strategy at Publicis Groupe in 2025 and Vice President, Brand Strategy at Publicis Groupe from 2024 to 2025.
Amanda Santiago Owens
LinkedInExperience: Director Of Brand Marketing · Floor & Decor
Amanda Santiago Owens has been Director Of Brand Marketing at Floor & Decor since June 2022, a role the profile lists in the marketing department at director level. At Floor & Decor, Amanda Santiago Owens was Senior Brand Marketing Manager from 2021 to 2022 and Content Marketing Manager from 2019 to 2021.
Andrea Striebel
LinkedInExperience: VP of Marketing · Floor & Decor
Andrea Striebel has been VP of Marketing at Floor & Decor since February 2021 and has also held Interim Chief Marketing Officer there since December 2024. At Floor & Decor, Andrea Striebel was Senior Director of Customer & Digital Marketing from 2019 to 2021 and Director of Digital Marketing & Social Media from 2018 to 2019.
Ashley Staggs
LinkedInExperience: Former Senior Director of Marketing, Content & Brand · Floor & Decor
Ashley Staggs is a former Senior Director of Marketing, Content & Brand at Floor & Decor, a role held from February 2021 to September 2023 that led content creation and distribution across video, photo, visual merchandising, print and digital content. Ashley Staggs was Director of Marketing, Content Strategy & Development at Floor & Decor from 2016 to 2021 and has been Head of Retail Marketing at Niagara Conservation since April 2026.
Brandon Lacey
LinkedInExperience: Former CRM Director · Floor & Decor
Brandon Lacey is a former CRM Director at Floor & Decor, a role held from June 2021 to December 2025. Brandon Lacey has been Director, Loyalty Technology at GoTo Foods since February 2026 and was CRM Manager, Salesforce at McKenney's, Inc. from 2016 to 2021.
Brett Bolin
LinkedInExperience: Vice President, Creative · Floor & Decor
Brett Bolin has been Vice President, Creative at Floor & Decor since September 2022, a role the profile lists in the design department at executive level. Brett Bolin was Brand Creative Director at Chico's FAS, Inc. from 2020 to 2022 and Creative Director, Digital & Campaigns at Chico's FAS, Inc. from 2014 to 2020.
Felicity Keane
LinkedInExperience: Director, Creative Marketing · Floor & Decor
Felicity Keane has been Director, Creative Marketing at Floor & Decor since October 2024, leading and mentoring the creative team with responsibility for all retail marketing, omnichannel and store creative and customer journey. Felicity Keane was Creative Director at Benjamin Moore from 2017 to 2024.
Krystal Zell
LinkedInExperience: Executive Vice President, Chief Customer Officer · Floor & Decor
Krystal Zell has been Executive Vice President, Chief Customer Officer at Floor & Decor since November 2025, and the profile says the role oversees e-commerce/digital, marketing, data & analytics, loyalty and customer support. Krystal Zell was Chief Customer Officer at The Home Depot from 2017 to 2022 and Chief Executive Officer at Tonal from 2023 to 2024.
Matt Goldberg
LinkedInExperience: Senior Director, PRO Strategy & Loyalty · Floor and Decor
Matt Goldberg has held Senior Director, PRO Strategy & Loyalty at Floor and Decor since February 2023 and Sr. Director Commercial Strategy and Operations there since June 2025. Matt Goldberg was Director of PRO Strategy and Loyalty at Floor and Decor from 2020 to 2023 and Senior Manager, Pro Services Development there from 2017 to 2020.
Patrick Casey
LinkedInExperience: Former Director of Marketing, Pro Services and Commercial · Floor & Decor
Patrick Casey is a former Director of Marketing, Pro Services and Commercial at Floor & Decor, a role held from May 2017 to May 2026. Patrick Casey was Vice President of Marketing at Impact Mailers from 2014 to 2017 and Marketing Manager at Bridgestone Americas from 1998 to 2014.
Choose the right perspective
Match the person's marketing area, such as brand, creative, media or loyalty and CRM, to the question you are bringing. Check the dates on each role so you know whether the experience is current or from some years back.
Questions to take into the conversation
- 01What did you focus on first when you took on your current marketing role?
- 02How do you decide which campaigns or channels get resources when several parts of the business want attention at once?
- 03What has your own work taught you about marketing to different kinds of customers?
Reaching Floor & Decor marketing leaders
How can I contact one of these Floor & Decor marketing leaders?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 2 companies: Floor & Decor and Floor and Decor, based on profile data retrieved on October 27, 2026. Being listed here doesn't mean someone has agreed to take calls.
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About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot; roles marked former had ended by then. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.