Go-to-market
10 selling to private equity firms experts
These ten professionals have led private equity sales and partnership work at software, data and technology services companies. A reader can learn how private equity sales leaders approach their work from people who have held the role.
Professionals to explore
01—10Brett Batchelder
LinkedInExperience: Global Head Private Equity Sales · UiPath
Former Global Head Private Equity Sales at UiPath (2019–2020) and Global Head of Private Equity Sales at Dell Technologies (2007–2019), followed by Head of Private Equity Sales at Ashling (2020–2022). Since 2022 he has been Head of Americas Private Equity for carve-outs and value creation at Wipro; the profile describes aligning value into private equity portfolios since 2007.
Henry Wadsworth
LinkedInExperience: Sales Director, Private Capital · Dynamo Software
Sales Director, Private Capital at Dynamo Software since 2019; the profile describes Dynamo as an investment management software provider to the alternative asset industry with a focus on private equity. Earlier he held business development roles at Preqin Solutions (2014–2019), including Head of Business Development (2017–2019).
Jack Hands
LinkedInExperience: Account Executive - Private Markets, UK & Europe · Carta
Former Account Executive - Private Markets, UK & Europe at Carta (2025–2026), and Strategic Account Executive - Deal Team CRM there since 2026; the profile describes Carta Deal CRM as built for private equity and venture capital firms. Earlier Carta roles include Private Equity Business Development Associate (2025) and Sales, Mid-Cap & ENT, Private Markets (2024–2025).
John Manning
LinkedInExperience: Private Equity Business Development Executive, Google Cloud · Google
Private Equity Business Development Executive, Google Cloud at Google since 2026. Before that he was Senior Director, Business Development at Petra Funds Group (2024–2026) and held account executive and account director roles at Salesforce (2022–2024). The profile describes building relationships with institutional investors, fund managers and technology executives.
Matt S.
LinkedInExperience: Private Equity Partnerships Director · Canopy
Private Equity Partnerships Director at Canopy since 2026; the profile says the work is building relationships with private equity firms and their portfolio companies to drive portfolio-wide adoption of practice-management technology. Earlier roles include Head of Sales at Decile Group (2023–2025) and Director of Business Development at Assure (2019–2022), both selling to fund managers.
Michael Belkin
LinkedInExperience: Head of Global Private Equity Practice · Zuora
Former Head of Global Private Equity Practice at Zuora (2023–2025) and Head of Private Equity & Workday Co-Sell there (2025–2026), after Enterprise Sales roles at Zuora and Catalant. Since 2026 he has been Strategic Leader, Private Equity at Zscaler. The profile says he started on the buy-side at H.I.G. Growth before moving into go-to-market roles.
Michael Janes
LinkedInExperience: Senior Managing Director - Private Equity · Infor
Former Senior Managing Director - Private Equity at Infor (2019–2022), Director Private Equity at Benefitfocus (2018–2019) and Private Equity Practice Leader at ADP (2015–2018). Since 2020 he has been Co-Founder, Chief Revenue Officer and Head, Private Markets Practice at Rapid Commercialization Partners, and Managing Partner at RCP Venture Capital since 2024.
Rakesh Agrawal
LinkedInExperience: SVP & Managing Partner, Private Equity Business · GlobalLogic
SVP & Managing Partner, Private Equity Business at GlobalLogic since 2024, after serving as VP, Private Equity Business there (2019–2024). The profile says he partners with software and technology investors and executive teams across the investment lifecycle. Earlier roles include GM, Industrial & Engineering Services at Wipro and large-deals work at Altran.
Richard Rapacki
LinkedInExperience: Vice President of Sales, Private Markets · Dynamo Software
Vice President of Sales, Private Markets and Sales Manager - Private Markets at Dynamo Software since 2011, selling software for the alternative investment industry. Before that he was Senior Research Manager at Brighton House Associates (2008–2011) and an Investment Associate at Milestone Financial Group (2007–2009).
Tony Holland
LinkedInExperience: Senior Director - Private Equity (Global Sales) · Coupa
Senior Director - Private Equity (Global Sales) at Coupa since 2022. Earlier he was Global Coverage Officer in the ADP Private Equity Practice (2016–2022) after HCM sales roles at ADP from 2005. The profile describes more than 26 years in sales and partnership roles, with a focus on strategic partnerships in the private equity sector.
Choose the right perspective
Match the person's motion to yours: some sell products that private equity firms use themselves, such as fund management or deal software, while others run private equity practices that sell into a firm's portfolio companies. Prefer someone whose company sold at a deal size and buyer level close to yours.
Questions to take into the conversation
- 01How do you get a private equity firm to recommend your product across its portfolio companies?
- 02Who inside a private equity firm usually owns the decision to buy or endorse a vendor?
- 03How do you structure a portfolio-wide agreement so individual portfolio companies actually adopt the product?
Reaching selling to private equity firms experts
How can I contact one of these selling to private equity firms experts?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 9 companies, including UiPath, Dynamo Software and Carta, based on profile data retrieved on October 9, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach selling to private equity firms experts?
You choose the offer, starting at $5 per person. It includes Instant Expert's 20% fee, so an offer that pays the person $100 costs you $125. You're charged only when the person books the call or sends the answer.
What if they don't reply?
You pay nothing. Instant Expert sends follow-up reminders, and if the person hasn't booked or answered within 7 days, the request expires and any hold on your card is released. You can invite several of the 10 people on this list at once and cap your total spend, so you pay only for the ones who accept.
Can an AI agent ask one of these selling to private equity firms experts a question?
Yes. An agent with a USDC wallet on Base can ask one question without an Instant Expert account. It names the person, for example by the LinkedIn URL on this page, and pays per ask over x402 (HTTP 402). The person answers in writing or by voice note, and if nobody answers within 7 days, the payment goes back to the wallet automatically. x402 docs
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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