10 GE Aerospace marketing leaders
Karin Burns, Head of Marketing, Commercial Engines & Services at GE Aerospace, opens this list of GE Aerospace marketing leaders, who include directors of product, services, brand and regional marketing. A reader can learn how marketing leaders work at GE Aerospace from people who have held the role.
Professionals to explore
Aileen Barton
LinkedInExperience: Director, Services Marketing · GE Aerospace
Aileen Barton has been Director, Services Marketing at GE Aerospace since June 2019, based in Jacksonville, Florida, and describes themselves as a product management, services and commercial leader. Their other roles include Marketing manager at GE Aerospace (2001–2007), and Marketing Program Manager (2010–2019) and Product Manager at GE Power.
Carol (Zhongmei) Shi
LinkedInExperience: Director of Marketing & Operation Greater China · GE Aerospace
Carol (Zhongmei) Shi has been Director of Marketing & Operation Greater China at GE Aerospace since February 2019, based in Shanghai, China. Their other roles include Head of GE Digital Ecosystem & Channel Greater China & South Korea at GE Digital (2016–2019) and Key Account Director of Marine Vertical, GE China at GE (2014–2016).
Daniel Harris
LinkedInExperience: Director of Marketing and Programs · GE Aerospace
Daniel Harris holds the role of Director of Marketing and Programs at GE Aerospace, based in Olde West Chester, Ohio, and also lists Senior Program Manager at GE Aerospace, both with no start date shown. The profile summary covers programs and marketing in aviation, new product introduction, FAA certification and safety, and aircraft engines.
David Yi
LinkedInExperience: Director of Product Marketing · GE Aerospace
David Yi has been Director of Product Marketing at GE Aerospace since April 2023, in the Cincinnati area. At GE Aerospace they were Senior Product Cost Pricing Manager (2020–2023), Senior Hardware Manager (2017–2020), Senior Black Belt (2015–2017) and Material Planner (2013–2015).
Iván Hutter
LinkedInExperience: Director Marketing - Europe and Africa · GE Aerospace
Iván Hutter has been Director Marketing - Europe and Africa at GE Aerospace since January 2015, based in Greater London, England. The profile headline describes the role as Director at GE Aerospace in London, and the listing shows no other employer rows.
John Smerkar Jr, MBA
LinkedInExperience: Head of Global Marketing - Software as a Service · GE Aerospace
John Smerkar Jr, MBA has been Head of Global Marketing - Software as a Service at GE Aerospace since November 2024, based in Tampa, Florida. The profile headline describes them as a global marketing executive with a focus on digital transformation and strategic marketing, and also lists a Realtor and Investor role at Keystone Property Consulting Corporation.
Karin Burns
LinkedInExperience: Head of Marketing, Commercial Engines & Services · GE Aerospace
Karin Burns has been Head of Marketing, Commercial Engines & Services at GE Aerospace since July 2022, based in Cincinnati, Ohio. At GE Aerospace they were Executive GM - Market Intelligence & Operations (2020–2022), Executive Director - Government Business (2018–2020) and Director of Government Pricing & Controllership (2016–2017).
Matt Gerus
LinkedInExperience: Former Sr. Director of Marketing - Combat and Mobility Engines · GE Aerospace
Matt Gerus is a former Sr. Director of Marketing - Combat and Mobility Engines at GE Aerospace, holding the role from May 2019 to April 2024, and has been Sr. Sales Director - Electric Power at GE Aerospace since March 2025, based in Cincinnati, Ohio. At GE Aerospace they were also Director of Marketing - Autonomous Systems & Avionics (2017–2019) and Director of Marketing - Turboprop Engines (2008–2017).
Rebecca Moses
LinkedInExperience: Brand and Advertising Director · GE Aerospace
Rebecca Moses has been Brand and Advertising Director at GE Aerospace since April 2021, based in Cincinnati, Ohio, and was Senior Marketing & Branding Manager at GE (2019–2021). Their other roles include VP Business Development at OvareGroup (2018) and Business Development Director (2017–2018) and Client Director (2013–2017) at Landor.
Venita Walker
LinkedInExperience: Director, Defense & Systems Global Tradeshows & Marketing · GE Aerospace
Venita Walker has been Director, Defense & Systems Global Tradeshows & Marketing at GE Aerospace since February 2026, in the Cincinnati area, and describes organizing global trade shows in the role. At GE Aerospace they were Senior Trade Show Operations Leader -Defense & Systems (2023–2026), Marketing -Military Operations (2020–2022) and Marketing Operations -Global Strategy and Forecasting (2018–2020).
Choose the right perspective
Match the person's product line, region or marketing focus, such as services, software or brand, to the decision you face. Weigh how recently someone held the role, since a current leader and one who has moved on can offer different views.
Questions to take into the conversation
- 01What does your marketing role at GE Aerospace own day to day, and how does it work with sales and engineering?
- 02What did you change first when you took on your marketing role at GE Aerospace, and why?
- 03What would you tell someone stepping into a marketing leadership role in aerospace for the first time?
Reaching GE Aerospace marketing leaders
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About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot; roles marked former had ended by then. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.