Food manufacturing
10 General Mills procurement leaders
These ten leaders have held director, head, vice president or chief procurement officer roles in sourcing and procurement at General Mills. A reader can learn how General Mills structures procurement and how its commodity, indirect and regional sourcing teams work with suppliers.
Professionals to explore
01—10Aaron Riippa
LinkedInExperience: Global Sourcing Director - Digital & Technology, and Marketing · General Mills
Global Sourcing Director - Digital & Technology, and Marketing at General Mills since June 2025, and listed as Global Sourcing Director - Logistics there since 2023. His other General Mills roles include Sourcing Business Leader (2021–2023), Senior Sourcing Manager - Sweet Commodities (2019–2021) and Sourcing Manager - Cocoa Chocolate & Protein (2017–2019).
Anne Wang
LinkedInExperience: Head of Procurement Asia · General Mills
Head of Procurement Asia at General Mills since January 2023, where the profile says she leads a team of more than 30 people covering about $700M of annual spend on ingredients, packaging, indirect and external manufacturing categories. She was Head of Procurement China at Kraft Heinz (2021–2022) and GPO Category Director-Cans APAC at AB InBev (2017–2018).
Becky Crane
LinkedInExperience: Director Global Sourcing · General Mills
Former Director Global Sourcing at General Mills (2017–2019). Since 2026 she has been Vice President, International Supply Chain Officer at General Mills, a role the profile describes as covering the product journey from raw material sourcing and procurement to manufacturing, global logistics and customer fulfillment; she was also Vice President Manufacturing, Engineering & Global HSE there (2022–2026).
Colleen Soukup
LinkedInExperience: Chief Procurement Officer · General Mills
Former Chief Procurement Officer at General Mills (2017–2021). Her other General Mills roles include Vice President of One Global Sourcing (2013–2017), Vice President, Sourcing (2010–2013), Operations Director, Small Planet Foods (2007–2010) and Director of Global Sourcing Development (2005–2007); the profile also lists a board seat at Truvant.
Luis Henrique Waechter
LinkedInExperience: Sourcing Director - Global Sourcing Operations and Capabilities - USA · General Mills
Former Sourcing Director - Global Sourcing Operations and Capabilities - USA at General Mills (2024–2025), a Minneapolis-based role the profile describes as developing procurement capabilities, integrating sustainability strategy and overseeing the P2P process. He was also Senior Director Supply Chain LATAM & Brazil at General Mills (2019–2024) and has been Factory Director at The Magnum Ice Cream Company since 2025.
Mark McCullough
LinkedInExperience: Senior Sourcing Director, Global Commodities · General Mills
Senior Sourcing Director, Global Commodities at General Mills since August 2023. His other General Mills roles include Director, Global Impact (Sustainability) - Operations Integration (2021–2023), Director, Global Sourcing - Dairy, Ag Ingredients, and Economic Insights (2020–2021) and Director, Global Dairy Sourcing and Global Economic Insights (2019–2020); the profile cites commodities, value-added ingredients and global packaging buying positions.
Michael Hourihan
LinkedInExperience: Chief Procurement Officer · General Mills
Chief Procurement Officer at General Mills since November 2021; the profile also lists Chief Procurement and Global Sustainability Officer since 2025 and Chief Procurement, Sustainability and External Supplychain Officer since 2026, and says he has expanded his responsibilities to lead the external supply chain alongside procurement and global sustainability. He was Global Procurement Senior Vice President at PepsiCo (2017–2022).
Sophy Lin
LinkedInExperience: Head of Indirect Sourcing, China & AMEA · General Mills
Former Head of Indirect Sourcing, China & AMEA at General Mills (2018–2020). She was also Global Category Manager, Logistics at Henkel (2018) and Senior Purchasing Manager, APAC Logistics at Procter & Gamble (2015–2017); the profile cites expertise in indirect category management, strategic sourcing, P2P and business transformation.
Tigran Avakian
LinkedInExperience: Vice President of Global Sourcing (reported to Chief Procurement Officer) · General Mills
Former Vice President of Global Sourcing (reported to Chief Procurement Officer) at General Mills (2022–2023), a role the profile describes as leading a $6B global sourcing spend. He has been Head of Procurement (reporting to Chief Business & Strategy Officer) at Gap Inc. since 2024 and was Vice President Indirect Procurement (reported to Chief Procurement Officer) at Stanley Black & Decker, Inc. (2020–2022).
Todd Pannek
LinkedInExperience: Sourcing Director · General Mills
Former Sourcing Director at General Mills (2021–2024), where the profile says he led efforts to stabilize raw materials, after serving there as Sourcing Director - NA Business Engagement (2018–2021) and Sourcing Director, Indirect (2015–2018). He has been Vice President, Sourcing & Procurement at Purely Elizabeth since 2025.
Choose the right perspective
Match the person's category and region to your question, since commodity buyers, indirect sourcing heads and regional procurement leaders each see different parts of the organization. Note whether the person is current or former at General Mills and when they held the role, because procurement structures change over time.
Questions to take into the conversation
- 01How does General Mills balance global category sourcing with regional procurement teams?
- 02How are commodity price risk and supply continuity managed for key ingredients?
- 03What does a supplier need to show to win and keep business with General Mills procurement?
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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