10 H-E-B marketing leaders
Sr. Vice President, Marketing and Advertising, Vice President of Brand Experience, Managing Director, Marketing and Director of Media are among the current titles held by these H-E-B marketing leaders. A reader can learn how marketing leaders work at H-E-B from people who have held the role.
Professionals to explore
Ashwin Nathan
LinkedInExperience: Sr. Vice President, Marketing and Advertising · H-E-B
Ashwin Nathan has been Sr. Vice President, Marketing and Advertising at H-E-B since April 2026, based in the San Antonio area. At H-E-B, Ashwin Nathan was also Group Vice President, Head of Marketing, Advertising and Payments from 2021 to 2025, Vice President, Head of Marketing and Advertising from 2020 to 2021 and VP, Marketing, Digital Strategy & Loyalty from 2017 to 2020.
Bonny Akers
LinkedInExperience: Vice President of Own Brand · H-E-B
Bonny Akers has been Vice President of Own Brand at H-E-B since May 2022, based in the San Antonio area. At H-E-B, Bonny Akers was also Managing Director of Own Brand from 2019 to 2022, Director of Own Brand - Branding and Design from 2013 to 2019, Brand Growth Manager from 2011 to 2013 and Brand Manager from 2006 to 2011.
Christopher Cecchine
LinkedInExperience: Vice President of Brand Experience · H-E-B
Christopher Cecchine has been Vice President of Brand Experience at H-E-B since July 2025, based in San Antonio. At H-E-B, Christopher Cecchine was also Vice President of Sales and Marketing from 2019 to 2025, Director of Sales and Marketing from 2018 to 2019 and Director of Targeted Marketing and Shopper Loyalty from 2016 to 2018.
Cory Basso
LinkedInExperience: Former Group Vice President Marketing & Advertising · H-E-B
Cory Basso is a former Group Vice President Marketing & Advertising at H-E-B, a role held from December 2003 to September 2020. Cory Basso has been Chief Chef at BASSO360 Advertising since October 2020, and the profile names brand work for Toyota, Mazda, Heineken, Molson, Coors Light, Capital One, Farmers Insurance, SONY and H-E-B.
Giovanna Dimperio
LinkedInExperience: Managing Director, Marketing · H-E-B
Giovanna Dimperio has been Managing Director, Marketing at H-E-B since January 2023, with a headline of Managing Director of Marketing - Media and Marketing Strategy, based in San Antonio. At H-E-B, Giovanna Dimperio was also Senior Director of Digital Marketing from 2021 to 2023 and Director of Digital Marketing from 2019 to 2021.
Lena Delgado
LinkedInExperience: Senior Director Of Marketing · H-E-B
Lena Delgado has been Senior Director Of Marketing at H-E-B since December 2021, with a headline of Marketing/Advertising, H-E-B, based in San Antonio. At H-E-B, Lena Delgado was also Advertising Director from 2018 to 2021 and Senior Advertising Supervisor from 2013 to 2018.
Maureen O Donoghue
LinkedInExperience: Senior Director Of Marketing · H-E-B
Maureen O Donoghue has been Senior Director Of Marketing at H-E-B since 2001 and also lists Director of Creative Services at H-E-B, based in San Antonio. The profile describes developing campaigns that include in-store environment, promotional and print work. Maureen O Donoghue was Senior Art Director at Breeden/McCumber/Gonzalez from 1995 to 2000.
Michelle Bateman, MPA
LinkedInExperience: Director of Target Marketing & Digital Media · H-E-B
Michelle Bateman, MPA has been Director of Target Marketing & Digital Media at H-E-B since June 2025, with a headline of Director of Marketing & Media, based in San Antonio. At H-E-B, Michelle Bateman was also Director of Strategy & Loyalty from 2021 to 2025, Sr. Manager of Strategy & Loyalty from 2020 to 2021 and Integrated Marketing Manager from 2019 to 2020.
Natalie Hicks
LinkedInExperience: Senior Director of Marketing · H-E-B
Natalie Hicks has been Senior Director of Marketing at H-E-B since August 2026 and also lists Director of Marketing at H-E-B since April 2024, based in the San Antonio area. The profile says Natalie Hicks leads Marketing Technology and Operations as well as the Targeted Marketing strategy. Natalie Hicks was Senior Digital Marketing Manager at H-E-B from 2019 to 2024.
Rob Pennington
LinkedInExperience: Senior Director Of Marketing · H-E-B
Rob Pennington has been Senior Director Of Marketing at H-E-B since April 2021, based in the Austin area. Rob Pennington was Senior Brand Director & Creative Director at Favor Delivery from 2019 to 2021, Brand Director & Creative Director at Favor Delivery from 2017 to 2021 and Head of Creative at Favor Delivery from 2015 to 2017.
Choose the right perspective
Match the person's marketing area, such as advertising, brand experience, media, targeted marketing and loyalty, or creative, to the decision you face. Weigh when each person held the role, since a current leader and someone who left a few years ago will describe different conditions.
Questions to take into the conversation
- 01What did you focus on first when you took on your marketing role at H-E-B?
- 02How did you set priorities for your own marketing area at H-E-B?
- 03What has your own marketing work at H-E-B taught you that you would pass on to someone in a similar role?
Reaching H-E-B marketing leaders
How can I contact one of these H-E-B marketing leaders?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 1 company: H-E-B, based on profile data retrieved on October 24, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach H-E-B marketing leaders?
You choose the offer, starting at $5 per person. The offer is what the person receives, and Instant Expert's fee is added on top, so a $100 offer costs you $125. The fee is 20% of what you pay. You're charged only when the person books the call or sends the answer.
What if they don't reply?
You pay nothing. Instant Expert sends follow-up reminders, and if the person hasn't booked or answered within 7 days, the request expires and any hold on your card is released. You can invite several of the 10 people on this list at once and cap your total spend, so you pay only for the ones who accept.
Can an AI agent ask one of these H-E-B marketing leaders a question?
Yes. An agent with a USDC wallet on Base can ask one question without an Instant Expert account. It names the person, for example by the LinkedIn URL on this page, and pays per ask over x402 (HTTP 402). The person answers in writing or by voice note, and if nobody answers within 7 days, the payment goes back to the wallet automatically. Claude and ChatGPT can do the same through the Instant Expert connector: setup is at /docs/mcp for Claude and /docs/chatgpt for ChatGPT. x402 docs
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot; roles marked former had ended by then. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
Request a correction or removal