10 Hallmark marketing leaders
Chief Brand Officer Hallmark and Hallmark Media, Vice President Marketing and National Marketing Director are among the current titles held by these Hallmark marketing leaders, alongside senior directors and directors of brand, integrated and social media marketing. A reader can learn how marketing leaders work at Hallmark from people who have held the role.
Professionals to explore
Andrea H.
LinkedInExperience: Marketing Director - Integrated Marketing · Hallmark Cards
Andrea H. has been Marketing Director - Integrated Marketing at Hallmark Cards since February 2026, based in Overland Park, Kansas. At Hallmark Cards they were Senior Marketing Manager - Acquisition Marketing (2024–2026), Senior Marketing Manager - National Marketing (2023–2024), Marketing Manager - National Marketing (2022–2023) and Marketing Manager - Shopper Marketing (2021–2022).
Darren Abbott
LinkedInExperience: Chief Brand Officer Hallmark and Hallmark Media · Hallmark Cards
Darren Abbott has been Chief Brand Officer Hallmark and Hallmark Media at Hallmark Cards since January 2024, based in Los Angeles, and has also been President Hallmark Media and Hallmark Chief Brand Officer at Hallmark Media since March 2026. At Hallmark Cards they were SVP Global Creative, Product Development, Consumer Experience and Chief Creative Officer (2021–2024) and Senior Vice President Creative (2013–2021).
Jeanette Carter
LinkedInExperience: Former VP Integrated Marketing & Strategy (all channels, all product, brand) · Hallmark Cards
Jeanette Carter is a former VP Integrated Marketing & Strategy (all channels, all product, brand) at Hallmark Cards, a role held from 2009 to 2015, based in Kansas City, Missouri. Jeanette Carter has been Vice President, Brand Marketing at Helzberg Diamonds since July 2023 and was Vice President, Brand Experience at Essense of Australia (2019–2023) and CMO, SVP Marketing at Beauty Brands (2017–2018).
Jennifer Lee
LinkedInExperience: Former Former Senior Director - Brand Strategy & Growth · Hallmark Cards
Jennifer Lee is a former Senior Director - Brand Strategy & Growth at Hallmark Cards, a role held from May 2024 to March 2026, and was Senior Director - Creative Marketing Studio & Brand Marketing (2016–2024) and Director - Brand Marketing (2014–2016) there. Jennifer Lee has been Divisional Vice President - Brand Marketing at Helzberg Diamonds since May 2026.
Jessica Lee
LinkedInExperience: Vice President Marketing · Hallmark Cards
Jessica Lee has been Vice President Marketing at Hallmark Cards since August 2025, in the Kansas City area. At Hallmark Cards they were Sr. Director, National Marketing (2022–2025), Marketing Director (2020–2022), Marketing Manager (2017–2020) and Product Manager (2012–2017).
Kristy Lewis
LinkedInExperience: Former Vice President Marketing · Hallmark Cards
Kristy Lewis is a former Vice President Marketing at Hallmark Cards, a role held from August 2020 to August 2024, and has been Senior Vice President at Hallmark Cards since August 2024, with a profile headline of Senior Vice President Marketing. Kristy Lewis was also National Marketing Director at Hallmark Cards (2018–2020) and Chief Marketing Officer at SQUIX, LLC - SQUIX and Vine Oh! (2016–2018).
Sarah McCaul
LinkedInExperience: Senior Director, Hallmark+ & Brand Experiences Marketing · Hallmark Cards
Sarah McCaul has been Senior Director, Hallmark+ & Brand Experiences Marketing at Hallmark Cards since October 2026, in the Greater Minneapolis-St. Paul Area. At Hallmark Cards they were Director of Marketing, Loyalty & Hallmark+ (2024–2026) and Senior Marketing Manager, Loyalty, Retail & Promotions (2022–2024), and the profile headline lists loyalty, brand strategy, retail and omni.
Tina M.
LinkedInExperience: Former Former Senior Marketing Director · Hallmark Cards
Tina M. is a former Senior Marketing Director at Hallmark Cards, a role held from January 2021 to October 2025, and was Shopper Marketing Director (2017–2020) and Marketing and Visual Merchandising Director (Walmart) (2013–2017) there. Tina M. has been Marketing Director, Crown Center Redevelopment Corp at Crown Center since November 2025, based in Prairie Village, Kansas.
Tracy Humphreys
LinkedInExperience: Senior Director - Marketing, Public Relations, Influencer Partnerships & Social Media · Hallmark Cards
Tracy Humphreys has been Senior Director - Marketing, Public Relations, Influencer Partnerships & Social Media at Hallmark Cards since September 2024, based in Kansas City, Missouri. At Hallmark Cards they were Marketing Director - Public Relations, Influencer Partnerships & Social Media (2020–2024) and Marketing Manager National Greetings (2019–2020), and they were Director of Marketing at Beauty Brands (2012–2014).
Tyler Cordel
LinkedInExperience: National Marketing Director · Hallmark Cards
Tyler Cordel has been National Marketing Director at Hallmark Cards since February 2025, based in Lenexa, Kansas, and the profile mentions a focus on digital and social. At Hallmark Cards they were Sr. National Marketing Manager (2022–2025), National Marketing Manager (2020–2022) and Associate Marketing Manager (2016–2020).
Choose the right perspective
Match the person's marketing focus to the decision you face, since brand, national, integrated, loyalty and social media roles see different parts of the work. Weigh how recently someone held the role against the depth of the roles they held around it.
Questions to take into the conversation
- 01What does your marketing role own day to day, and how does it work with the product and retail teams around it?
- 02What did you change first when you took on your marketing role, and why?
- 03What would you tell someone stepping into a marketing leadership role at a consumer brand with a long history for the first time?
Reaching Hallmark marketing leaders
How can I contact one of these Hallmark marketing leaders?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 1 company: Hallmark Cards, based on profile data retrieved on October 25, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach Hallmark marketing leaders?
You choose the offer, starting at $5 per person. The offer is what the person receives, and Instant Expert's fee is added on top, so a $100 offer costs you $125. The fee is 20% of what you pay. You're charged only when the person books the call or sends the answer.
What if they don't reply?
You pay nothing. Instant Expert sends follow-up reminders, and if the person hasn't booked or answered within 7 days, the request expires and any hold on your card is released. You can invite several of the 10 people on this list at once and cap your total spend, so you pay only for the ones who accept.
Can an AI agent ask one of these Hallmark marketing leaders a question?
Yes. An agent with a USDC wallet on Base can ask one question without an Instant Expert account. It names the person, for example by the LinkedIn URL on this page, and pays per ask over x402 (HTTP 402). The person answers in writing or by voice note, and if nobody answers within 7 days, the payment goes back to the wallet automatically. Claude and ChatGPT can do the same through the Instant Expert connector: setup is at /docs/mcp for Claude and /docs/chatgpt for ChatGPT. x402 docs
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot; roles marked former had ended by then. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.