Retail
10 heads of ecommerce at retailers
These ten heads of ecommerce at retailers are current and former vice presidents and divisional vice presidents of ecommerce at retailers and consumer brands. A reader can learn how heads of ecommerce at retailers run their online businesses from people who have held the role.
Professionals to explore
01—10Daphne Liu
LinkedInExperience: Vice President of E-Commerce · Michael Kors
Vice President of E-Commerce at Michael Kors in Los Angeles since 2018, after more than a decade with the brand as E-Commerce Operations Manager (2008–2013) and Senior Director of E-Commerce (2014–2018). The profile describes apparel ecommerce experience, analytical skills and the ability to identify issues and put corrective processes in place.
David Wolkoff
LinkedInExperience: VP eCommerce · JCPenney
Vice President of eCommerce at JCPenney since 2025, after serving there as Vice President of Digital Strategy (2023–2025). He was previously Vice President of Digital Strategy and Operations at Walmart (2021–2023) and held senior director roles in digital merchandising strategy, analytics and tooling and cross-site merchandising at Walmart (2020–2021).
Jamie Columbus
LinkedInExperience: VP eCommerce · Sally Beauty
Vice President of eCommerce at Sally Beauty since 2024. At Office Depot, Columbus was Divisional Merchandise Manager for printing (2016–2017), Senior Director of eCommerce Operations (2017–2018), Vice President of eCommerce (2018–2023) and Vice President of Omnichannel Operations (2021–2023), and the headline describes an omnichannel digital executive.
Kevin Brughelli
LinkedInExperience: Divisional Vice President, eCommerce and Digital Marketing · Bealls, Inc.
Divisional Vice President of eCommerce and Digital Marketing at Bealls, Inc. in Florida since 2023, where he writes that he directs omnichannel ecommerce, digital marketing and customer service operations and leads digital transformation work. He held digital product management and customer experience leadership roles at Lands' End (2018–2021) and Academy Sports + Outdoors (2021–2023).
Kishore Patel
LinkedInExperience: Divisional Vice President - eCommerce, BI & Information Technology · American Freight Furniture & Mattress
Divisional Vice President of eCommerce, BI and Information Technology at American Freight Furniture & Mattress (2020–2024). At Sears Hometown and Outlet Stores he was Senior Director of eCommerce (2015–2018) and then Divisional Vice President of eCommerce, adding IT responsibility (2018–2020). His profile describes 20+ years leading digital transformation and AI strategy in retail.
Miche Dwenger
LinkedInExperience: Vice President Ecommerce · Lane Bryant
Vice President of Ecommerce at Lane Bryant since 2024. Dwenger was previously Vice President of Ecommerce Experience (2019–2023) and Vice President of Personalization (2022–2023) at DICK'S Sporting Goods, worked as a digital consultant at GrowndFlore LLC (2023–2024) and has been an adjunct professor at Franklin University since 2020.
Michele Etgen-Gouhin
LinkedInExperience: VP Ecommerce · Mattress Firm
Vice President of Ecommerce at Mattress Firm since 2024. She spent many years at Lane Bryant, as Director of Information Technology (1999–2007), Vice President of Client Experience (2011–2015) and Vice President of Ecommerce and Technology Strategy (2015–2023). Her profile highlights omnichannel optimization, web operations, merchandising and product management.
Patrick Daley
LinkedInExperience: Vice President - eCommerce · DICK'S Sporting Goods
Vice President of eCommerce at DICK'S Sporting Goods since 2026, after several leadership roles at the retailer: Chief of Staff to the President (2018–2020), Vice President of Media (2020–2022), Vice President of Performance and eCommerce Marketing (2022–2023) and Vice President of eCommerce Strategy and Insights (2023–2026).
Philippa Redland
LinkedInExperience: Vice President Ecommerce · Crate & Barrel
Vice President of Ecommerce at Crate & Barrel since 2023, after serving as its Senior Director of Brand Marketing (2020–2023). At Williams-Sonoma, Inc. she was Director of eCommerce for Pottery Barn Kids (2014–2016), Vice President of eCommerce for Pottery Barn (2016–2018) and Vice President of Digital Marketing for Pottery Barn (2018–2020).
Stephen Conrad
LinkedInExperience: Group Vice President, eCommerce · Belk
Group Vice President of eCommerce at Belk since 2025, returning to the retailer where he was eCommerce Digital Program Manager and Product Owner (2014–2017) and Director of eCommerce Digital Experience and Site Operations (2017–2020). In between he was Vice President of eCommerce at Sonic Automotive and at EchoPark Automotive (2020–2025).
Choose the right perspective
Match the person's retailer to your question, since a department store, a specialty apparel chain and a furniture or home retailer sell online in different ways. Consider which part of ecommerce the person came up through, such as merchandising, site operations, marketing or technology, since that shapes where they look for growth.
Questions to take into the conversation
- 01How do you balance online growth with the needs of the store business?
- 02How do you decide which site features, platforms and vendors to invest in?
- 03Which metrics do you report to leadership, and how do you set ecommerce targets?
Reaching heads of ecommerce at retailers
How can I contact one of these heads of ecommerce at retailers?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 10 companies, including Michael Kors, JCPenney and Sally Beauty, based on profile data retrieved on October 9, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach heads of ecommerce at retailers?
You choose the offer, starting at $5 per person. It includes Instant Expert's 20% fee, so an offer that pays the person $100 costs you $125. You're charged only when the person books the call or sends the answer.
What if they don't reply?
You pay nothing. Instant Expert sends follow-up reminders, and if the person hasn't booked or answered within 7 days, the request expires and any hold on your card is released. You can invite several of the 10 people on this list at once and cap your total spend, so you pay only for the ones who accept.
Can an AI agent ask one of these heads of ecommerce at retailers a question?
Yes. An agent with a USDC wallet on Base can ask one question without an Instant Expert account. It names the person, for example by the LinkedIn URL on this page, and pays per ask over x402 (HTTP 402). The person answers in writing or by voice note, and if nobody answers within 7 days, the payment goes back to the wallet automatically. x402 docs
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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