10 Hershey marketing leaders
Vice President Marketing, US Confection, Senior Marketing Director and Senior Director of Marketing roles are among the current titles held by these ten Hershey marketing leaders, alongside brand, portfolio and integrated communications roles. A reader can learn how marketing leaders work at Hershey from people who have held the role.
Professionals to explore
Amy Minderman
LinkedInExperience: Senior Director, Dot’s Pretzels and Snack Mix · The Hershey Company
Amy Minderman has been Senior Director, Dot’s Pretzels and Snack Mix at The Hershey Company since July 2026 and was Senior Brand Director - Reese’s, Hershey’s, Kit Kat there in 2026. At The Hershey Company, Amy Minderman was also Senior Director, Brand Equity and Activation Marketing from 2024 to 2026 and Senior Brand Director, Hershey’s from 2023 to 2024.
Eric Newton
LinkedInExperience: Director, Strategic Growth Platforms · The Hershey Company
Eric Newton has been Director, Strategic Growth Platforms at The Hershey Company since December 2023 and was Senior Brand Manager, Better For You there from 2022 to 2023. At The Hershey Company, Eric Newton was also Brand Manager, Strategic Growth Platforms from 2020 to 2022 and Senior Associate Brand Manager, Twizzlers in 2019.
Jan Grinstead
LinkedInExperience: Head of Brand Strategy, Creative Development and Marketing Excellence · The Hershey Company
Jan Grinstead was Head of Brand Strategy, Creative Development and Marketing Excellence at The Hershey Company from April 2025 to November 2025 and Head of Commercial Growth, Salty Snacks there from 2024 to 2025. Jan Grinstead was also Senior Director, Salty Snacks Commercial Strategy and Transformation at The Hershey Company from 2023 to 2024 and has been Director, Philadelphia Brand Communications at Kraft Heinz since March 2026.
Luke Cuculis
LinkedInExperience: Senior Director, Chocolate and Adjacencies Portfolio Marketing · The Hershey Company
Luke Cuculis has been Senior Director, Chocolate and Adjacencies Portfolio Marketing at The Hershey Company since October 2024 and has also been Director, M&A Strategy there since October 2023. At The Hershey Company, Luke Cuculis was Director, Strategy in 2023 and Senior Brand Manager, Hershey's from 2021 to 2023.
Mark Mazick
LinkedInExperience: Director Global Retail Brand Marketing · The Hershey Company
Mark Mazick has been Director Global Retail Brand Marketing at The Hershey Company since January 2011. At The Hershey Company, Mark Mazick was also Senior Brand Manager Kisses from 2008 to 2010, Director, Global Marketing and Portfolio Development, THE from 2003 to 2005 and Marketing Research Manager from 1997 to 2001.
Michael Reese
LinkedInExperience: Senior Director of Marketing, Salty Snacks Demand Creation & Innovation · The Hershey Company
Michael Reese has been Senior Director of Marketing, Salty Snacks Demand Creation & Innovation at The Hershey Company since April 2026 and was Senior Director of Marketing, Seasons there from 2025 to 2026. At The Hershey Company, Michael Reese was also Senior Director of Marketing, Seasons and Packtypes from 2025 to 2026 and Marketing Director from 2021 to 2025.
Nathan Johnson
LinkedInExperience: Marketing Director - Sweets & Refreshments Innovation & Growth · The Hershey Company
Nathan Johnson has been Marketing Director - Sweets & Refreshments Innovation & Growth at The Hershey Company since October 2025 and was Marketing Director there from 2024 to 2025. At The Hershey Company, Nathan Johnson was also Marketing Director - Better For You Portfolio from 2022 to 2024 and Marketing Director - Strategic Growth Platforms from 2021 to 2022.
Rachel Benson
LinkedInExperience: Head of Integrated Communications Strategy & Planning, Reese’s Brand · The Hershey Company
Rachel Benson has been Head of Integrated Communications Strategy & Planning, Reese’s Brand at The Hershey Company since October 2025 and was Senior Manager, Growth Brands Integrated Media there from 2023 to 2025. At The Hershey Company, Rachel Benson was also Manager of Integrated Brand Communications Planning from 2018 to 2021.
Samantha Siegal
LinkedInExperience: Senior Marketing Director - Reese's, Hershey's, Kit Kat · The Hershey Company
Samantha Siegal has been Senior Marketing Director - Reese's, Hershey's, Kit Kat at The Hershey Company since June 2026. Samantha Siegal was Chief Marketing Officer at PLEZi Nutrition from 2024 to 2026, Chief Marketing Officer at Death Wish Coffee Company in 2023 and VP, Brand Marketing at Death Wish Coffee Company from 2022 to 2023.
Susanne Prucha
LinkedInExperience: Vice President Marketing, US Confection · The Hershey Company
Susanne Prucha has been Vice President Marketing, US Confection at The Hershey Company since January 2025 and was Post-Acq Integration Lead and GM, Sour Strips; Sr Director, Marketing Lead M&A and Disruptive Growth there from 2023 to 2025. At The Hershey Company, Susanne Prucha was also Senior Director, M&A from 2021 to 2023 and Brand Director, Kit Kat and PayDay from 2018 to 2020.
Choose the right perspective
Match the person's scope, whether a single brand, a portfolio, innovation or integrated communications, to the decision you face. Check each role's start date to see how recent the experience is.
Questions to take into the conversation
- 01What did you focus on first when you took on your current marketing role?
- 02How do you decide which brands or products get the most support in a season?
- 03What have you learned about bringing a new product or acquired brand into a large portfolio?
Reaching Hershey marketing leaders
How can I contact one of these Hershey marketing leaders?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 1 company: The Hershey Company, based on profile data retrieved on October 19, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach Hershey marketing leaders?
You choose the offer, starting at $5 per person. The offer is what the person receives, and Instant Expert's fee is added on top, so a $100 offer costs you $125. The fee is 20% of what you pay. You're charged only when the person books the call or sends the answer.
What if they don't reply?
You pay nothing. Instant Expert sends follow-up reminders, and if the person hasn't booked or answered within 7 days, the request expires and any hold on your card is released. You can invite several of the 10 people on this list at once and cap your total spend, so you pay only for the ones who accept.
Can an AI agent ask one of these Hershey marketing leaders a question?
Yes. An agent with a USDC wallet on Base can ask one question without an Instant Expert account. It names the person, for example by the LinkedIn URL on this page, and pays per ask over x402 (HTTP 402). The person answers in writing or by voice note, and if nobody answers within 7 days, the payment goes back to the wallet automatically. Claude and ChatGPT can do the same through the Instant Expert connector: setup is at /docs/mcp for Claude and /docs/chatgpt for ChatGPT. x402 docs
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot; roles marked former had ended by then. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
Request a correction or removal