Retail
10 Home Depot marketing leaders
These ten current and former Home Depot marketing leaders include The Home Depot's Chief Marketing Officer alongside vice presidents and senior directors of media, creative, retail media, brand management and marketing measurement. A reader can learn how The Home Depot plans media, runs creative and retail media, and measures marketing results.
Professionals to explore
01—10Allison Kolber
LinkedInExperience: Vice President, Integrated Media · The Home Depot
Vice President, Integrated Media at The Home Depot since 2023, and Sr. Director, Media Channels at The Home Depot (2021–2023). The profile also lists SVP, Audience Activation at 360i, owned by Dentsu International (2020–2021) and VP, Group Media Director at 360i (2016–2020), and its headline reads Vice President, Integrated Marketing.
Christine Reed
LinkedInExperience: Senior Director, Media Planning & Buying · The Home Depot
Senior Director, Media Planning & Buying at The Home Depot since 2024, and Director, Media Media Planning & Strategy at The Home Depot (2022–2024). The profile describes leading media strategies executed across all stages of the marketing funnel, and also lists Vice President, Integrated Media at dentsu X (2021–2022).
Ginny Clark Hicks, MBA
LinkedInExperience: Sr. Director, Marketing, Advertising & Customer Insights · The Home Depot Canada
Former Sr. Director, Marketing, Advertising & Customer Insights at The Home Depot Canada (2018–2021), a Toronto role the profile says was responsible for developing enterprise marketing strategies across all platforms. Other Home Depot Canada roles include Vice President - East (since 2026), Sr. Director Merchandising - Decor (2021–2026) and Director, Assortment & Space Planning (2015–2018).
Jessica J. Gibson
LinkedInExperience: Senior Director, Marketing Strategy and Customer Insights · The Home Depot
Senior Director, Marketing Strategy and Customer Insights at The Home Depot since 2024, based in Atlanta. Other Home Depot roles include Director, Loyalty Strategy and Member Experience (2020–2024), Sr. Manager, Loyalty Strategy (2018–2020) and Manager, Online and Marketing Strategy (2016–2018).
Lloyd Lorenzsonn
LinkedInExperience: Sr. Director, Brand Management and Marketing - Private Brands · The Home Depot
Sr. Director, Brand Management and Marketing - Private Brands at The Home Depot since 2022; the profile describes leading brand management, creative packaging and marketing activation for a 20+ Private Brand portfolio. It also lists DEWALT - Global Brand Leader NA Marketing Director Canada (All Brands) Marketing Lead at Stanley Black & Decker, Inc. (2020–2022).
Mandy Hunsicker Adams
LinkedInExperience: Senior Director, Orange Apron Media (Retail Media) · The Home Depot
Senior Director, Orange Apron Media (Retail Media) at The Home Depot since 2022; the profile describes leading The Home Depot's Retail Media Network digital monetization strategy. Other Home Depot roles include Director, Media & Partnerships (2021–2022), Director, Social Media (2017–2021) and Senior Manager, Media Strategy (2016–2017).
Melanie Babcock-Brown
LinkedInExperience: Vice President, Integrated Media · The Home Depot
Former Vice President, Integrated Media at The Home Depot (2019–2023) and former Vice President of Orange Apron Media and Monetization at The Home Depot (2023–2025), a role the profile describes as building, growing and leading the retail media and monetization business at The Home Depot. Since 2025 the profile lists Chief Marketing and Growth Officer at 1-800-FLOWERS.COM, INC.
Molly Battin
LinkedInExperience: Senior Vice President and Chief Marketing Officer at The Home Depot · The Home Depot
Senior Vice President and Chief Marketing Officer at The Home Depot since 2022, a role the profile places in the Marketing department at C-Level. The profile also lists SVP, Global Brand Marketing at Delta Air Lines (2019–2022) and Executive Vice President and Global Chief Communications and Corporate Marketing Officer at Turner (Turner Broadcasting System, Inc) (2017–2019).
Whit Friese
LinkedInExperience: Vice President - Creative Marketing · The Home Depot
Vice President - Creative Marketing at The Home Depot since 2023, a role the profile places in the Marketing department at President/Vice President level. The profile also lists Vice President & Group Creative Director at CNN (2013–2023), Creative Director at Troika (2010–2013) and Executive Creative Director at Beacon Communications (2003–2008).
Zach Darkow
LinkedInExperience: Sr Director Marketing Activation & Measurement · The Home Depot
Sr Director Marketing Activation & Measurement at The Home Depot since 2023, and Director Marketing Measurement at The Home Depot (2022–2023). The profile also lists Sr. Director MarTech & Measurement at Ovative Group (2021–2022) and Director of Product - Marketing Measurement and Advanced Data Solutions at Target (2017–2021).
Choose the right perspective
Match the person's remit to your question: media and creative leaders suit questions about campaigns and channel mix, retail media leaders suit questions about selling advertising to suppliers, and measurement leaders suit questions about proving return on spend. Check whether the Home Depot role is current or past before asking about recent practice.
Questions to take into the conversation
- 01How does a large retailer split its marketing budget between brand campaigns, performance media and in-store promotion?
- 02How is a retail media business set up and staffed inside a retailer's marketing organization?
- 03Which measurement methods does a retail marketing team trust when deciding where to move spend?
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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