10 Kohl's marketing leaders
Senior Vice President- Marketing & Customer Strategy, Vice President, Brand & Customer Experience Strategy, Vice President, Media and Director, Brand & Campaign Strategy are among the current titles held by these Kohl's marketing leaders. A reader can learn how marketing leaders work at Kohl's from people who have held the role.
Professionals to explore
Alicia Gaynor
LinkedInExperience: Vice President, Brand & Customer Experience Strategy · Kohl's
Alicia Gaynor has been Vice President, Brand & Customer Experience Strategy at Kohl's since November 2023, based in Milwaukee. At Kohl's, Alicia Gaynor was also Director, Customer & Marketing Strategy from 2020 to 2023, Senior Manager, Customer Strategy (Segmentation & Personalization) from 2018 to 2020 and Senior Manager, Brand Strategy from 2016 to 2018.
Angie Christman
LinkedInExperience: Director Marketing CRM Channel Strategy & Experience · Kohl's
Angie Christman has been Director Marketing CRM Channel Strategy & Experience at Kohl's since January 2026, based in the Milwaukee area. At Kohl's, Angie Christman was also Sr. Manager Marketing CRM Channel Strategy & Experience from 2025 to 2026, Sr. Manager Digital Content & Experience- Email, Homepage, Display from 2024 to 2025 and Senior Digital Marketing Content and Experience Manager- Homepage from 2023 to 2024.
Desiree Barbeyto
LinkedInExperience: Vice President Marketing, Brand Creative, Store Brand Experience, Creative Services & Studio · Kohl's
Desiree Barbeyto has been Vice President Marketing, Brand Creative, Store Brand Experience, Creative Services & Studio at Kohl's since October 2023, based in Milwaukee. At Kohl's, Desiree Barbeyto was also Vice President Brand Creative, Creative Services & Photo Studio from 2020 to 2023, Executive Director, Creative Services & Photo Studio from 2018 to 2020 and Director, Broadcast & Creative Services from 2015 to 2017.
Eric Peeters
LinkedInExperience: Vice President - Content and Design · Kohl's
Eric Peeters has been Vice President - Content and Design at Kohl's since January 2026, with a headline of Vice President - Content and Design - Marketing at Kohl's Department Stores, based in Menomonee Falls, Wisconsin. At Kohl's, Eric Peeters was also Director - Content and Design from 2023 to 2026 and Manager - Creative Art Direction from 2015 to 2023.
Jeff Razniewski
LinkedInExperience: Vice President, Media · Kohl's
Jeff Razniewski has been Vice President, Media at Kohl's since April 2018, with a headline of Senior Vice President, Media and Kohl's Media Network, based in Milwaukee. Jeff Razniewski was Senior Vice President, Media Director at Starcom USA from 2016 to 2018, Vice President, Media Director at Starcom USA from 2012 to 2016 and Media Director there from 2011 to 2012.
Kara Rupnow
LinkedInExperience: Vice President - CRM Strategy & Marketing Operations · Kohl's
Kara Rupnow has been Vice President - CRM Strategy & Marketing Operations at Kohl's since January 2026, based in New Berlin, Wisconsin. At Kohl's, Kara Rupnow was also Director - CRM Channel Strategy, Personalization & Experience from 2025 to 2026, Director Digital Marketing from 2023 to 2025 and Director - Category & Brand Marketing from 2018 to 2023.
Kristina Wandschneider
LinkedInExperience: Former Vice President of Integrated Marketing: Content Planning, Audience, and Testing · Kohl's
Kristina Wandschneider is a former Vice President of Integrated Marketing: Content Planning, Audience, and Testing at Kohl's, a role held from February 2023 to July 2024. At Kohl's, Kristina Wandschneider was also Vice President - Marketing Planning and Activation from 2021 to 2023 and Director - Marketing Planning & Activation from 2018 to 2021, and has been SVP of Marketing at Kohler Credit Union since May 2025.
Logan Macomber
LinkedInExperience: Director, Brand & Campaign Strategy · Kohl's
Logan Macomber has been Director, Brand & Campaign Strategy at Kohl's since October 2025, based in Fish Creek, Wisconsin. At Kohl's, Logan Macomber was also Sr. Manager, Brand & Broadcast Strategy from 2023 to 2025, Manager, Integrated Marketing Strategy in 2023 and Manager, Owned Brand Strategy from 2020 to 2023.
Mary Benedum
LinkedInExperience: Former Vice President Marketing Strategy · Kohl's
Mary Benedum is a former Vice President Marketing Strategy at Kohl's, a role held from January 2023 to June 2026, and was also Vice President, Marketing Planning and Operations at Kohl's from 2017 to 2022. The profile headline reads Chief Customer Officer | Chief Marketing Officer | Building Loyalty at Scale | Delivering Insight Fueled Enterprise Strategy.
Miranda Banks
LinkedInExperience: Senior Vice President- Marketing & Customer Strategy · Kohl's
Miranda Banks has been Senior Vice President- Marketing & Customer Strategy at Kohl's since January 2026 and also lists Senior Vice President Marketing Strategy & Consumer Insights at Kohl's since November 2023, based in Menomonee Falls, Wisconsin. At Kohl's, Miranda Banks was also Vice President Consumer Insights, Customer Strategy & Loyalty from 2020 to 2022 and Vice President Personalization & Loyalty from 2019 to 2020.
Choose the right perspective
Match the person's marketing area, such as brand strategy, creative, media, CRM and personalization, or content and design, to the decision you face. Weigh when each person held the role, since a current leader and someone who left a few years ago will describe different conditions.
Questions to take into the conversation
- 01What did you focus on first when you took on your marketing role at Kohl's?
- 02How did you set priorities for your own marketing area at Kohl's?
- 03What has your own marketing work at Kohl's taught you that you would pass on to someone in a similar role?
Reaching Kohl's marketing leaders
How can I contact one of these Kohl's marketing leaders?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 1 company: Kohl's, based on profile data retrieved on October 24, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach Kohl's marketing leaders?
You choose the offer, starting at $5 per person. The offer is what the person receives, and Instant Expert's fee is added on top, so a $100 offer costs you $125. The fee is 20% of what you pay. You're charged only when the person books the call or sends the answer.
What if they don't reply?
You pay nothing. Instant Expert sends follow-up reminders, and if the person hasn't booked or answered within 7 days, the request expires and any hold on your card is released. You can invite several of the 10 people on this list at once and cap your total spend, so you pay only for the ones who accept.
Can an AI agent ask one of these Kohl's marketing leaders a question?
Yes. An agent with a USDC wallet on Base can ask one question without an Instant Expert account. It names the person, for example by the LinkedIn URL on this page, and pays per ask over x402 (HTTP 402). The person answers in writing or by voice note, and if nobody answers within 7 days, the payment goes back to the wallet automatically. Claude and ChatGPT can do the same through the Instant Expert connector: setup is at /docs/mcp for Claude and /docs/chatgpt for ChatGPT. x402 docs
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot; roles marked former had ended by then. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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