10 Liberty Mutual marketing leaders
Vice presidents of brand strategy and integrated marketing, an AVP of integrated marketing, senior directors of brand strategy and communications, and marketing directors make up this list of Liberty Mutual marketing leaders. A reader can learn how marketing leaders work at Liberty Mutual from people who have held the role.
Professionals to explore
Angela Godfrey
LinkedInExperience: Director, Integrated Marketing - Global Brand & Communications · Liberty Mutual Insurance
Angela Godfrey has been Director, Integrated Marketing - Global Brand & Communications at Liberty Mutual Insurance since August 2023. Angela Godfrey held the Liberty Mutual Insurance roles of Senior Marketing Manager - Global Brand & Communications (2021–2023) and Program Manager - Global Brand & Communications (2021), and was Account Director, Head of Account, Project Management & Social Media at Full Contact Advertising (2020–2021).
Benielle Sims
LinkedInExperience: Director, Marketing and Digital Strategy · Liberty Mutual Insurance
Benielle Sims has been Director, Marketing and Digital Strategy at Liberty Mutual Insurance since November 2021, and the headline places the role in Global Brand & Communications. Benielle Sims held the Liberty Mutual Insurance roles of Senior Program Manager, Marketing & Web - Global Brand & Communications (2019–2021) and Marketing & Web Program Manager - Enterprise Brand & Communications (2016–2019).
Heather Cosgrove
LinkedInExperience: AVP, Integrated Marketing; Global Brand & Communications · Liberty Mutual Insurance
Heather Cosgrove has been AVP, Integrated Marketing; Global Brand & Communications at Liberty Mutual Insurance since August 2023, and also lists Director II, Integrated Marketing Communications there from May 2019. Heather Cosgrove held the Liberty Mutual Insurance roles of Sr Program Manager, Enterprise Sponsorships (2015–2019) and Advertising Manager (2013–2015).
Katie Spinney
LinkedInExperience: Marketing Director · Liberty Mutual Insurance
Katie Spinney has been Marketing Director at Liberty Mutual Insurance since January 2025. Katie Spinney held the Liberty Mutual Insurance roles of MarTech Product Owner II (2023–2024), Marketing Technology Product Owner (2021–2023) and Senior Customer Experience Specialist (2019–2021), and the profile names customer marketing strategies and campaigns as a focus.
Kristin Toli
LinkedInExperience: Vice President, Integrated Marketing · Liberty Mutual Insurance
Kristin Toli has been Vice President, Integrated Marketing at Liberty Mutual Insurance since January 2019. Kristin Toli held the Liberty Mutual Insurance roles of AVP, Integrated Marketing & Global Sponsorship Management (2017–2019), Director II, Marketing & Communications (2012–2017) and Director, Marketing & Communications (2009–2012), and was Brand Manager, Boston Globe Magazine at Boston Globe Media (2006–2009).
Madison Smith
LinkedInExperience: Director I, Sponsorships - Global Brand & Communications · Liberty Mutual Insurance
Madison Smith has been Director I, Sponsorships - Global Brand & Communications at Liberty Mutual Insurance since May 2025, and was Senior Marketing Manager, Sponsorships - Global Brand & Communications there (2022–2025). Madison Smith was Brand Experience & Marketing Partnership Manager at American Family Insurance (2020–2022) and AVP, Experiential & Affinity Marketing at Associated Bank (2018–2020).
Megan Wojtkun
LinkedInExperience: Marketing Director - Cross Segmentation · Liberty Mutual Insurance
Megan Wojtkun has been Marketing Director - Cross Segmentation at Liberty Mutual Insurance since June 2025, and was Senior Marketing Manager - Cross Segmentation there (2024–2025). Megan Wojtkun was Head of Performance Marketing at The Wanamaker Project (2023–2024), Marketing Director at LightForce (2022–2023) and Head of Demand Generation at Acceleration Partners (2021–2022).
Morgan Caraviello
LinkedInExperience: AVP, Senior Director, Communications Solutions · Liberty Mutual Insurance
Morgan Caraviello has been AVP, Senior Director, Communications Solutions at Liberty Mutual Insurance since March 2026, and also lists AVP, Sr. Director, Global Brand & Communications Strategy there from March 2022. Morgan Caraviello held the Liberty Mutual Insurance roles of Senior Director, Brand Strategy (2019–2022) and Director, Customer Experience (2015–2018).
Rachel Pannullo
LinkedInExperience: Senior Director (Director II), Brand Strategy & Advertising · Liberty Mutual Insurance
Rachel Pannullo has been Senior Director (Director II), Brand Strategy & Advertising at Liberty Mutual Insurance since April 2025, and also lists Director, Brand Strategy & Advertising there from October 2021. Rachel Pannullo held the Liberty Mutual Insurance roles of Senior Program Manager, Brand Strategy (2021) and Senior Program Manager, Broad Reach Marketing (2019–2021).
Sean Kelleher
LinkedInExperience: VP, Brand Strategy & Advertising · Liberty Mutual Insurance
Sean Kelleher has been VP, Brand Strategy & Advertising at Liberty Mutual Insurance since February 2025. Sean Kelleher held the Liberty Mutual Insurance roles of AVP, Head of Brand Strategy & Advertising (2021–2025), Director II, Brand Strategy & Management (2019–2021) and Director, Brand Strategy & Management (2018–2019), and the profile says the team handles US personal insurance brand strategy and brand advertising.
Choose the right perspective
Pick the person whose own title is closest to your question, such as brand strategy and advertising, integrated marketing, sponsorships, or digital and customer marketing. Check each person's start date and earlier employers to judge how much of their view comes from Liberty Mutual itself.
Questions to take into the conversation
- 01How have you balanced brand advertising against performance or customer marketing in your own plans?
- 02What did you change first when you took on a new marketing leadership role?
- 03How have you judged whether a campaign or sponsorship was working?
Reaching Liberty Mutual marketing leaders
How can I contact one of these Liberty Mutual marketing leaders?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 1 company: Liberty Mutual Insurance, based on profile data retrieved on October 19, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach Liberty Mutual marketing leaders?
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What if they don't reply?
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Can an AI agent ask one of these Liberty Mutual marketing leaders a question?
Yes. An agent with a USDC wallet on Base can ask one question without an Instant Expert account. It names the person, for example by the LinkedIn URL on this page, and pays per ask over x402 (HTTP 402). The person answers in writing or by voice note, and if nobody answers within 7 days, the payment goes back to the wallet automatically. Claude and ChatGPT can do the same through the Instant Expert connector: setup is at /docs/mcp for Claude and /docs/chatgpt for ChatGPT. x402 docs
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot; roles marked former had ended by then. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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