10 Lululemon marketing leaders

Experience: SVP, Global Brand Creative & Experience · lululemon

SVP, Global Brand Creative & Experience at lululemon since 2020; the profile says he leads the vision, strategy and execution of marketing and retail initiatives that connect the brand with consumers across multiple channels. He was President, North America at IWC Schaffhausen (2019–2020) and Vice President, Global Retail Brand Marketing at Nike (2015–2017).

Experience: Senior Director, Brand Marketing, APAC · lululemon

Senior Director, Brand Marketing, APAC at lululemon since March 2025, and Brand & Community Director, AUSNZ at lululemon from 2024 to 2025. At Nike she was Senior Director, Women's Brand Marketing - Sport Performance, Greater China (2020–2023) and Brand Director, Nike Women, Greater China (2018–2020).

Experience: Senior Director, Global Sports Marketing · lululemon

Senior Director, Global Sports Marketing at lululemon since April 2022, and Director, Global Sports Marketing there from 2019 to 2022; the profile headline describes telling brand stories through relationships with exceptional humans. Other rows include Program Manager, Global Athletes Influencers at lululemon (2018–2019) and Athlete Marketing Manager at Red Bull (2011–2017).

Experience: VP, Marketing & CRM Analytics · lululemon

VP, Marketing & CRM Analytics at lululemon since September 2022, where the profile says he leads a team of data analysts, BI engineers and data scientists. He was Senior Director, Marketing Analytics at lululemon (2019–2022) and Director of Data Science and Marketing Analytics at Nordstrom (2016–2019).

Experience: Senior Director, Digital Marketing · lululemon

Senior Director, Digital Marketing at lululemon since April 2025, and Director, Digital Marketing at lululemon from 2022 to 2025. Other lululemon rows include Senior Manager, Performance Marketing (2020–2022) and Search Program Lead (2014–2017), and he was Manager, Digital Paid Media at Hootsuite (2019–2020).

Experience: Senior Vice President, Global Sports Marketing, Partnerships Social Impact · lululemon

Senior Vice President, Global Sports Marketing, Partnerships Social Impact at lululemon since 2024, where the profile says she is responsible for building brand equity and business growth opportunities through the brand's global vision and strategies. Other lululemon roles include VP, Global Sports Marketing Partnerships (2020–2024), vice president, global events ambassador programs (2017–2020) and director, athlete ambassador programs (2012–2017).

Experience: APAC Brand Director · lululemon

APAC Brand Director at lululemon since November 2023; the profile says she led APAC brand strategy across 15+ markets while managing Korea as Country Manager with full P&L accountability for 300+ people. At The Estée Lauder Companies Inc. she was APAC Senior Director for Enterprise Marketing (2020–2023).

Experience: Vice President of Global Brand · lululemon

Vice President of Global Brand at lululemon since April 2025, and Sr. Director, Global Brand Management at lululemon from 2021 to 2025. Pat Jeffers was also Global Brand Marketing Director at Nike (2017–2018) and Freelance Brand and Creative Director (2018–2021).

Experience: Vice President, CRM & Digital Marketing · lululemon

Former Vice President, CRM & Digital Marketing at lululemon (2017–2020) and Director, Digital Marketing at lululemon (2016–2017). At evo she was Head VP Brand, Marketing and eCommerce (2019–2022) and Chief Marketing Officer (2022–2025), and she has been Chief Commercial Officer (CCO) there since 2025.

Experience: Senior Vice President Brand Marketing & Community · lululemon

Senior Vice President Brand Marketing & Community at lululemon since September 2021; the profile says she led brand marketing for North America, which it describes as lululemon's largest region. Other lululemon rows list Vice President Integrated Marketing and Community (from 2017) and Director, Brand Strategy (from 2013).