10 Nike finance leaders
Where Nike's finance work happens is visible in these finance leaders' titles: CFOs for geographies and marketplace, Greater China, Korea, Nike Direct EMEA, digital, and global technology and AI, plus the treasurer, an assistant treasurer, the chief accounting officer and the head of global retail and sales finance. A consumer brand planning finance for regions, direct-to-consumer and digital businesses can match each question to a seat.
Professionals to explore
Amanda Jones Norwood
LinkedInExperience: VP CFO, Nike Greater China · Nike
Based in Shanghai, Amanda Jones Norwood has been VP CFO, Nike Greater China since March 2024, after Vice President, Marketplace Finance (2021–2024) and Senior Director, Global Digital Commerce Finance (2018–2021). Global Finance Director, Nike Direct (2018) adds direct-to-consumer finance, so questions on finance for the China market fit best.
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Chris George
LinkedInExperience: VP & CFO, Geographies and Marketplace · Nike
Chris George has been VP & CFO, Geographies and Marketplace at Nike since October 2023, returning after VP of Finance at Pinterest (2022–2023). Earlier Nike roles were VP and CFO, Asia Pacific & Latin America (APLA) (2019–2022) and VP and CFO, Nike Direct North America (2019), which makes regional and marketplace finance across geographies the main topic.
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Jennifer Bifano
LinkedInExperience: Vice President, Assistant Treasurer · Nike
Foreign exchange and capital management run through Jennifer Bifano's Nike record: Director, FX Strategy and Trading (2007–2016), Senior Director, Global FX Risk Management (2016–2018), Senior Director, Capital Management (2018–2021) and Vice President, Assistant Treasurer since January 2021. Director at Barclays Investment Bank (2002–2007) is also listed.
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Johanna Nielsen
LinkedInExperience: Vice President, Chief Accounting Officer, Corporate Controller & Finance Transformation · Nike
Johanna Nielsen, a U.S. CPA, holds Vice President, Chief Accounting Officer, Corporate Controller & Finance Transformation at Nike since October 2022. Vice President, Strategic Enterprise Capabilities (Global Operations & Technology) (2019–2022), Senior Director, Finance, Strategy & Operations (2017–2019) and Senior Director, Accounting Advisory and Global Capital Market Group at Deloitte (2015–2017) suit controllership and finance transformation questions.
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Justin Woo
LinkedInExperience: CFO of Nike Korea · Nike
CFO of Nike Korea since August 2024, Justin Woo was Finance Director - Investor Relations (2022–2024), Finance and Strategy Director - Global Express Lane (2020–2022) and Finance and Strategy Director - North America Nike Sportswear (2017–2020). Justin Woo's former investment banking work at JPMorgan and Citi, noted on their LinkedIn profile, adds a capital markets view to country CFO questions.
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Lauren Stagmeier
LinkedInExperience: Divisional CFO - Digital · Nike
Lauren Stagmeier is Divisional CFO - Digital at Nike since January 2023, describing a multi-market P&L for the digital business across EMEA with accountability for profitable growth and capital allocation. Finance Director - Digital (2021–2023), Finance Manager - Digital (2019–2021) and Capital Markets and Accounting Advisory Senior Manager at PwC (2015–2018) are also listed.
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Manish Jain
LinkedInExperience: Vice President CFO, Global Technology AI · Nike
Manish Jain's Nike finance roles span several businesses: Senior Director Finance for Nike Direct (DTC) and Digital (2016–2018), Global Business Planning (Corp. FP&A) (2018–2020), Global Technology (2020–2023) and North America Business Planning (2023–2025), and Vice President CFO, Global Technology AI since August 2025. Technology spend and AI investment finance questions are the fit.
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Michele Power
LinkedInExperience: CFO Nike Direct EMEA · Nike
Michele Power has been CFO Nike Direct EMEA since September 2016, based in Amsterdam. CFO Nike Direct Greater China DTC Finance Director (2014–2016), Europe Financial Controller at Nike (2012–2014) and Finance Director Surgical EMEA at Bausch + Lomb (2010–2011) make direct-to-consumer finance in Europe and China the clearest topic.
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Paul Trussell
LinkedInExperience: VP of Corporate Finance & Treasurer · Nike
As VP of Corporate Finance & Treasurer at Nike since October 2023, Paul Trussell leads the Investor Relations, Treasury, Strategic Finance, Corporate Development and Corporate FP&A teams. Vice President of Investor Relations and Strategic Finance (2021–2023), Managing Director at Deutsche Bank (2011–2021) and Vice President at J.P. Morgan (2004–2011) make treasury and investor relations questions the fit.
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Soyoon Sunwoo
LinkedInExperience: VP, Global Retail & Sales Finance · Nike
Soyoon Sunwoo has been VP, Global Retail & Sales Finance at Nike since October 2025; other Nike titles are VP, Strategy - Consumer, Product, Innovation, and Merchandising (2025), Senior Director, North America Nike Direct Finance (Digital Stores) (2024–2025) and Senior Director, Global Nike Digital Commerce Finance (2021–2024). Retail and digital commerce finance questions fit well.
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Choose the right perspective
Regional finance questions go to Chris George for geographies overall, Amanda Jones Norwood for Greater China, Justin Woo for Korea and Michele Power for Nike Direct in EMEA. Lauren Stagmeier, Soyoon Sunwoo and Manish Jain cover digital, retail and sales, and technology finance; for treasury, foreign exchange and investor relations pick Paul Trussell or Jennifer Bifano, and for accounting and controllership Johanna Nielsen.
Questions to take into the conversation
- 01How do you plan wholesale and direct-to-consumer revenue in the same geography when one can take sales from the other?
- 02How should a global consumer brand manage currency risk when a large share of its sales is in other currencies?
- 03What should the CFO of a technology and AI organization inside a consumer company measure to judge the return on that spend?
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot; roles marked former had ended by then. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.