Banking
Marketing professionals in Banking
Banking marketing professionals understand how banks reach customers and what signals show genuine buying interest. You can explore their direct experience with customer acquisition channels, how they identified serious prospects, and what messaging actually moved decisions forward in a regulated industry.
Professionals to explore
01—10Abby Lashmett Whewell
LinkedInExperience: Marketing Director, Client Experience Officer · Farmers State Bank - A Tradition of Trust
Experience directing marketing and overseeing customer experience programs and service standards at a community bank.
Crystal Doering
LinkedInExperience: Senior Vice President - Marketing Director · Iowa Falls State Bank
Experience directing marketing and retail operations at a community bank offering personal and business banking services.
Em Tolentino-Dayanghirang
LinkedInExperience: Marketing Head, AVP - Transaction Banking · Bank of the Philippine Islands (BPI)
Experience heading marketing for transaction banking solutions including cash management and digital platforms at a bank.
Emily Treano
LinkedInExperience: Director of Marketing · Charles River Bank
Experience directing marketing communications, newsletters, and community engagement programs for a bank's retail banking offices.
Janelle Tucker
LinkedInExperience: Director Customer Experience · Fifth Third Bank
Experience directing customer-centric strategy and initiatives across consumer and commercial banking segments at a bank.
Kim Bazzle
LinkedInExperience: Senior Vice President, Marketing Director · Peoples Bank - Newton, NC
Experience directing marketing campaigns and initiatives at a community bank providing personal and business banking services.
Lisa M. Kornachuk
LinkedInExperience: Marketing Director · Winchester Savings Bank
Experience directing marketing at a community savings bank serving personal and business banking needs.
Megan Franzen
LinkedInExperience: VP, Marketing Manager- Consumer and Community Banking · JPMorganChase
Experience managing direct marketing campaigns and customer communication projects within consumer and community banking.
Sarah McMillan
LinkedInExperience: Marketing Director · Century Bank & Trust
Experience directing marketing for a community bank, developing marketing strategies and initiatives to strengthen customer engagement and brand presence.
Shannon Rones
LinkedInExperience: SVP, Marketing Director · John Marshall Bank
Experience directing branding, marketing strategy, advertising, and PR for a community commercial bank.
Choose the right perspective
Look for candidates who owned customer outreach or campaign decisions themselves. Ask them to describe specific moments when they knew a prospect was genuinely interested versus just inquiring. Focus on their hands-on experience with bank sales cycles and customer behavior, not just strategy they observed.
Questions to take into the conversation
- 01What was the clearest signal that a prospect was ready to buy your product or service?
- 02How did you decide which channel to use to reach different types of customers, and what made you change that decision?
- 03Tell me about a time your assumption about what customers wanted turned out to be wrong—what did you learn?
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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