Diagnostics
Marketing professionals in Diagnostics
Explore how diagnostic companies actually reach buyers and recognize when prospects are genuinely interested. Learn which channels work, what questions buyers ask, and which behaviors signal real intent to purchase versus casual inquiry.
Professionals to explore
01—10Brittany Dressler
LinkedInExperience: Global Marketing Director, Toxicology, Abbott Rapid Diagnostics · Abbott Informatics
Has experience leading global marketing for diagnostics product portfolios spanning toxicology, infectious disease, and immunoassay systems.
David Overcash
LinkedInExperience: Director of Strategic Marketing · Abbott Informatics
Has experience in diagnostics marketing, including senior product management roles across hematology, immunoassay, and diagnostics system launches.
Elena Rossi
LinkedInExperience: Marketing Director UK & Ireland · Roche Diagnostics UK & Ireland
Has experience directing diagnostics marketing strategy and product management across international and local Roche diagnostics roles.
Erich Heise
LinkedInExperience: Director of Marketing · Cleveland Diagnostics
Has experience leading marketing and go-to-market strategy for diagnostics companies, including launching and commercializing diagnostic technologies.
Filomena Lamsis
LinkedInExperience: Director of Marketing Cardiology - Asia Pacific · Alere Inc.
Experience developing and executing regional marketing and business development strategies for cardiology diagnostic products across Asia Pacific markets.
Lisa Dagnatchew
LinkedInExperience: Associate Director, Global Marketing - Molecular Diagnostics · BD
Experience leading global marketing for molecular diagnostics products, including COVID-19 molecular diagnostic launches and platform repositioning across lifecycle stages.
Maggie Pochyla
LinkedInExperience: Director, Global Product Lifecycle, Autoimmune Diagnostics · Thermo Fisher Scientific
Experience leading global product lifecycle management for an autoimmune diagnostics portfolio, including new product initiatives and market expansion in the diagnostics sector.
Mark Torowus
LinkedInExperience: Director of Clinical & Medical Marketing · Cleveland Diagnostics
Experience directing clinical and medical marketing at a molecular diagnostics company focused on non-invasive oncology testing.
Megan McCutcheon
LinkedInExperience: Senior Director of Marketing · ALCOR Scientific
Has experience in strategic marketing and product management within in vitro diagnostics, including infectious disease and point-of-care testing markets.
Shreya Krishnamurthy
LinkedInExperience: Marketing Director · OraSure Technologies, Inc.
Experience in strategic marketing and product management for clinical diagnostics, including point-of-care diagnostics product roadmap, positioning, and messaging.
Choose the right perspective
Look for candidates who directly managed product launches or sales support. Ask them to describe specific moments when they knew a buyer was serious, and what customer actions or conversations proved it. Avoid those who only report what marketing teams claimed worked.
Questions to take into the conversation
- 01Walk me through a diagnostic product launch. How did you find out which buyers to contact first, and what made you confident they'd be interested?
- 02Tell me about a time when you thought a buyer was interested but they didn't buy. What signals did you misread?
- 03Which diagnostic buyers are hardest to reach, and why? What actually works to get their attention?
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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