Education technology
Marketing professionals in Education technology
Learn how education technology companies actually reach buyers—schools, districts, and institutions—and what signals tell you someone is genuinely interested versus just exploring. Marketing professionals in this sector know which channels work, how long sales cycles run, and what buying committees actually care about.
Professionals to explore
01—10Corey McKeon
LinkedInExperience: Director of Integrated Marketing · Risepoint
Experience in higher education marketing and enrollment strategy, including work across ed-tech and online program management.
Erin Cannon
LinkedInExperience: Director, Marketing and Communications · BibliU
Experience directing marketing and communications supporting higher-education institutions with co-branded campaigns and institutional launches.
Kate Blosser
LinkedInExperience: Director of Corporate Marketing · Archer Education
Experience directing corporate marketing at a higher education technology company that helps colleges with enrollment marketing infrastructure.
Laura Hannah
LinkedInExperience: Senior Director, Product Marketing, Education · Vector Solutions
Has experience in product marketing within K-12 education technology, developing marketing strategies and product positioning for digital learning solutions.
Leigh Foley
LinkedInExperience: Marketing Director, EMEA · Instructure
Has experience leading regional marketing for an EdTech company providing LMS and edtech solutions to K-12, higher education, and businesses.
Maria Torre
LinkedInExperience: Marketing Director for Latin America and the Caribbean · Ellucian
Has experience as a marketing executive in higher education software, developing demand generation and go-to-market plans for institutional customers.
Merleen Johnson
LinkedInExperience: Marketing Director · mapEDU
Has experience directing marketing for curriculum mapping software used by healthcare professions schools, including product positioning and market-driven development.
Morgan Melton
LinkedInExperience: Director of Marketing · Parsec Education
Experience directing marketing for an education administration programs company that provides data analysis tools for teachers.
Natalie Walther
LinkedInExperience: Director, Solutions Marketing · Ellucian
Has experience leading solutions marketing and business development for higher education technology, including go-to-market strategy and product launches for institutions.
Tiffaney Lavoie
LinkedInExperience: Senior Director, Marketing & eCommerce · eCampus.com
Has experience directing marketing in the educational technology industry, working across curriculum adoption, virtual bookstores, and learning management systems.
Choose the right perspective
Look for candidates who have directly managed campaigns or partnerships that resulted in institutional adoption. Ask them to describe a specific deal they influenced: who they contacted, what convinced the buyer to move forward, and what almost derailed it. Avoid general marketing theory; focus on their hands-on experience with education buyers.
Questions to take into the conversation
- 01Walk me through a sale you helped close. Who did you need to reach first, and how did you find them?
- 02What signal made you confident a school or district would actually buy, versus just attending a demo?
- 03Tell me about a campaign that didn't work. What were you wrong about regarding how these buyers make decisions?
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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