Marketing professionals in Mining
Mining trucks and excavators at Liebherr Mining, product marketing and planning at Komatsu North America and mining customer experience at Caterpillar Inc. sit alongside Alan Chirgwin's iron ore, copper and diamonds roles at BHP and Rio Tinto. Others work at Sandvik, Weir Minerals, Hexagon Mining, TOMRA and Maestro Digital Mine, useful if you are launching equipment or technology to mine operators or marketing a commodity.
Professionals to explore
Alan Chirgwin
LinkedInExperience: Former Vice President Sales and Marketing · Rio Tinto
Alan Chirgwin was Vice President Sales and Marketing at Rio Tinto (2017–2020), covering commercial initiatives for copper and diamonds along with supply chain management and product stewardship. At BHP, Alan was Vice President Marketing, Iron Ore (2015–2016), General Manager Marketing, Iron Ore (2011–2014), Marketing Director (Acting), Stainless Steel Materials (2010–2011) and Vice President Marketing, Stainless Steel Materials (2006). Selling mined commodities such as iron ore, copper and diamonds fits Alan.
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Dawn Kachel
LinkedInExperience: Former Chief Marketing Officer · Turner Mining Group
In 2026, Dawn Kachel became Chief Marketing Officer at Turner Mining Group, covering brand, marketing, communications and growth for Turner Mining Group and Turner Staffing Group, and was a Manager there (2004–2006). Dawn has been Strategic Partner Fractional Growth & Marketing Leader (Construction) at A.L.M. Holding Company since 2018 and was Director of Marketing & Communications (2018–2023) and Marketing Executive (2007–2014) at Journey Group. People-first brand marketing for a mining company fits Dawn.
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Jessica Allendes
LinkedInExperience: Director of Marketing and Communications · Weir Minerals
Weir Minerals has employed Jessica Allendes since 2011, as Marketing and Communications Specialist (2011–2016), Marketing and Communications Manager (2016–2019), Senior Regional Marketing Manager (2019–2022), Head of Marketing (2022–2025) and Director of Marketing and Communications since 2025. Jessica describes a global team focused on customer experience, brand visibility and stakeholder engagement across complex B2B environments, so B2B brand questions in mining and minerals fit.
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Kate Bills
LinkedInExperience: General Manager - Sustainability, Marketing & Communications · Sandvik
General Manager - Sustainability, Marketing & Communications at Sandvik since 2022, Kate Bills was Sustainable Business, Marketing & Communications Manager APAC (2020–2022), Marketing Manager APAC (Sandvik Mining and Rock Technology) (2019–2020), Global Internal Communications Specialist at Sandvik Mining (2014–2019) and Marketing and Communications Officer (2010–2014) there. Combining sustainability with marketing makes Kate a fit for questions on how a mining business communicates sustainability.
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Kimberley Lim
LinkedInExperience: Director of Regional Marketing · Hexagon Mining
Kimberley Lim is Director of Regional Marketing at Hexagon Mining (since 2025) and held Field Marketing (APAC & EMEA) Product Marketing (Mining Portfolio) there (2021–2025). Kimberley was Head of Marketing at Quartex (2019–2021), Director of Marketing at Airobotics (2018–2019) and Marketing Manager at Dassault Systèmes (2007–2017). Field and product marketing for a mining portfolio across APAC and EMEA fits Kimberley.
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Lindsay Moorhouse
LinkedInExperience: Director, Marketing and Communications · Maestro Digital Mine
Since 2025, Lindsay Moorhouse has been Director, Marketing and Communications at Maestro Digital Mine; the company serves the underground mine ventilation and automation sector. Lindsay was Senior Analyst, Market Communications (2024–2025) and Advisor, Global Corporate Communications (2023–2024) at Vale Base Metals, Manager, Marketing and Communications at NORCAT (2020–2023) and Vice President, Board of Directors at Sudbury Community Foundation (2022–2023). Marketing underground mine technology fits Lindsay.
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Mindy Elsasser
LinkedInExperience: Senior Marketing Manager · Caterpillar Inc.
Caterpillar Inc. titles for Mindy Elsasser are Senior Marketing Manager since 2024, Mining Customer Experience Manager since 2020, MineStar Detect Commercial Manager (2019–2020), Industry Marketing Rep (2011–2019) and Project Coordinator (2009–2011). Mindy describes driving product launches, digital transformation and brand strategy anchored in mining technology, which fits questions on launching mining technology to customers.
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Oxana Penning
LinkedInExperience: Global Marketing Manager Mining · TOMRA
At TOMRA, Oxana Penning has been Global Marketing Manager Mining since 2023, working on brand, demand and go-to-market for industrial technology in mining and mineral processing. Oxana was Senior E-Commerce Manager at Deutsche GigaNetz GmbH (2022–2023), in Marketing Management Blaupunkt at Globaltronics GmbH & Co. KG (2018–2022), Managing Director at GO Medical Solutions (GO Medsol) (2012–2018) and Projectmanager (Lagostina Krups Nespresso) at Groupe SEB (2007–2009). Marketing mineral processing technology with a sustainability angle fits Oxana.
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Ron Crawford
LinkedInExperience: Director Mining Product Marketing and Planning · Komatsu North America
Ron Crawford has been Director Mining Product Marketing and Planning at Komatsu North America since 2014, with product marketing, marketing planning and mining named as skills. That long single role suits questions on planning a mining product line and its marketing from year to year in North America.
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Swann Blaise
LinkedInExperience: Divisional General Manager Marketing · Liebherr Mining
Eighteen years at Liebherr Mining, progressing from product marketing to strategic leadership, is how Swann Blaise describes the career there. The titles are Divisional General Manager Marketing since 2020, General Manager Marketing Mining Trucks (2019–2020), Marketing Manager Mining Trucks (2017–2018), Marketing Manager Mining Excavators (2012–2017) and Marketing Engineer Mining Excavators (2012). Marketing mining trucks and excavators worldwide fits Swann.
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Choose the right perspective
For trucks, excavators and mining technology, start with Swann Blaise, Ron Crawford or Mindy Elsasser; Alan Chirgwin is the pick for marketing iron ore, copper or diamonds. Kate Bills and Oxana Penning fit sustainability messaging, Kimberley Lim APAC and EMEA field marketing, Lindsay Moorhouse underground mine technology, and Dawn Kachel and Jessica Allendes brand building.
Questions to take into the conversation
- 01How long is the sales cycle when selling equipment or technology to a mine, and who inside the mine has to agree?
- 02Which proof points matter most to mine operators: uptime data, safety records or site trials?
- 03How do you market sustainability claims to mining customers without overpromising?
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot; roles marked former had ended by then. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.