Marketing professionals in Veterinary services
Vetcor's 900+ practices, Thrive Pet Healthcare's 300+ hospitals and Veritas Veterinary Partners' emergency and urgent care sites are among the hospital groups these veterinary marketers serve, while Denise Marquis Saaf markets to practices at Vetsource, Antech Diagnostics and Covetrus. They suit a hospital group balancing a group brand with local practice identity, filling appointment books through search and ads, or improving client retention.
Professionals to explore
Belinda Yeager Carter
LinkedInExperience: Former VP, Head of Marketing · Community Veterinary Partners
Fear Free positioning and head-of-marketing work for veterinary groups fit Belinda Yeager Carter, VP, Head of Marketing at Community Veterinary Partners (2018–2024) and in the same title at PetVet365 (since 2025), which focuses on Fear Free environments to lower stress for pets. Belinda has also been Strategy & Marketing Consultant at Carter CMO since 2024, and was CXO - Marketing (2017–2019) and Marketing Director (2017) at Direct Online Marketing.
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Caroline McDaniel, MBA
LinkedInExperience: Former Director of Marketing · Veterinarian Partners
Client retention questions fit Caroline McDaniel, who became Director of Marketing at Veterinarian Partners in 2026 after Marketing Manager there (2024–2026), and was Regional Marketing Specialist (2023–2024) and Marketing Coordinator (2021–2023) at Mission Pet Health. Caroline has been Advisor to the Practice Manager at ANIMAL HOSPITAL OF NORTH MYRTLE BEACH, P.A. since 2013 and focuses on demand generation and client retention for multi-location veterinary hospitals.
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Cindy Hoffman
LinkedInExperience: Marketing Director · Veterinary Practice Partners
At Veterinary Practice Partners, Cindy Hoffman is Marketing Director (since 2023), after Associate Director of Strategic Marketing Programs there (2022–2023). At NVA General Practice, Cindy was Senior Marketing Manager (2020–2022), Marketing Manager (2017–2020) and Manager of Client Service Center Operations (2010–2017). Client service center experience makes Cindy a fit for questions on client communication that leads to booked visits.
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Denise Marquis Saaf
LinkedInExperience: Director of Marketing · Vetsource
Director of Marketing at Vetsource (since 2023), described as a Veterinary Services company, Denise Marquis Saaf was Director, Commercial Marketing at Antech Diagnostics (2021–2023) and, at Covetrus, Senior Manager, Field and Strategic Marketing (2019–2021), Senior Manager, Enrollment Marketing (2019) and Senior Marketing Manager (2016–2019). Marketing products and services to veterinary practices fits Denise.
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Eva Kaltenbach
LinkedInExperience: Vice President of Marketing · Blue River PetCare
Blue River PetCare has employed Eva Kaltenbach since 2019, as Marketing Manager (2019–2021), Director of Marketing (2021–2025) and Vice President of Marketing since 2025. Eva was earlier Marketing Director at MedVet (2016–2018) and Marketing And Public Relations Coordinator at MedVet Medical & Cancer Centers for Pets (2014–2015). Group-level marketing for a veterinary services company, seen from manager to vice president, fits Eva.
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Hannah Kealy
LinkedInExperience: Marketing Director · Thrive Pet Healthcare
National and local campaigns across 300+ hospitals are Hannah Kealy's ground at Thrive Pet Healthcare, as Marketing Director (since 2026) and earlier Senior Brand Manager (2024–2026) and Brand Manager (2022–2024) there. Hannah was Brand Manager at Bond Pet Foods (2020–2022) and Founder and Executive Director of Strike Magazine (2016–2022). Campaign questions for a network of hundreds of hospitals fit Hannah.
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Jessica Shannon
LinkedInExperience: Marketing Director · Vetcor
Since 2022, Jessica Shannon has been Marketing Director at Vetcor, leading marketing support for Vetcor's 900+ veterinary practices while helping each keep its local identity. Jessica was Marketing Manager (2020–2022) and Senior Marketing Specialist (2019–2020) at People, Pets & Vets, a Marketing Consultant at MUV, inc. (2018–2020) and Marketing Specialist at Skratch App (2017–2019). Scaling local marketing across hundreds of practices fits Jessica.
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Kristen Fox
LinkedInExperience: Marketing Director · MedVet
Kristen Fox is Marketing Director at MedVet (since 2023) and was Regional Marketing Director (2020–2023) and Regional Marketing Partner (2018–2020) there. Kristen was Marketing Strategist at Good Work Marketing, Inc. (2015–2017) and Marketing Manager at Loews Hotels & Co (2012–2015), and describes building brand voices with measurable strategies across hospitality, higher education and healthcare. Marketing across MedVet's regions makes Kristen a fit for multi-hospital questions.
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Matt Zaske
LinkedInExperience: Marketing Director · Veritas Veterinary Partners
Search and paid ads for emergency and urgent care hospitals fit Matt Zaske, Marketing Director at Veritas Veterinary Partners since 2023, driving revenue growth for 17 emergency veterinary hospitals and 7 new urgent care hospitals and managing 18 hospital websites, Google ads, SEO and SEM. Matt was Marketing Director at MAU Workforce Solutions (2022–2023) and Digital Marketing Manager at MyComputerCareer (2020–2021), and was Founder of RTPconnected (2008–2025).
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Nadja Torling
LinkedInExperience: Vice President of Marketing · Ethos Veterinary Health
Nadja Torling has been Vice President of Marketing at Ethos Veterinary Health since 2015, after Marketing Director at MOON - An Innovative Veterinary Collaborative (2014–2015). Nadja was Practice Manager of Client Relations at Wheat Ridge Animal Hospital (2007–2014) and Assistant Manager at Lakefield Veterinary Group and Best Friends Pet Hotel (2004–2007). Practice-level client relations work plus a long-held VP title fit questions on veterinary group marketing strategy.
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Choose the right perspective
For marketing across many practices, start with Jessica Shannon, Hannah Kealy or Kristen Fox; Matt Zaske suits search and paid ads for emergency and urgent care. Caroline McDaniel and Cindy Hoffman fit client retention and communication, Belinda Yeager Carter Fear Free positioning, Eva Kaltenbach and Nadja Torling group-level marketing, and Denise Marquis Saaf selling to practices.
Questions to take into the conversation
- 01How do you keep each hospital's local name and reputation while marketing under a group brand?
- 02Which channels bring new pet owners in, and which keep existing clients booking wellness visits?
- 03How do you market emergency and urgent care differently from general practice?
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot; roles marked former had ended by then. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.