10 Mattel ecommerce leaders
Vice President Global eCommerce & Digital Marketing Growth at Mattel, Head of Ecommerce and Director E-Commerce & Amazon EMEA are among the current titles held by these Mattel ecommerce leaders, alongside regional ecommerce heads and ecommerce marketing and operations directors. A reader can learn how ecommerce leaders work at Mattel from people who have held the role.
Professionals to explore
Andrew Spence
LinkedInExperience: Country Manager, NZ and Head of e-Commerce, ANZ · Mattel Australia & New Zealand
Andrew Spence has been Country Manager, NZ and Head of e-Commerce, ANZ at Mattel Australia & New Zealand since March 2020, based in Auckland. At Mattel Australia & New Zealand, Andrew Spence also lists Senior Manager, Marketing & Sales from 2019 to 2020, Country Manager - New Zealand from 2016 to 2018 and National Account Manager from 2010 to 2016.
Francesca Forrester
LinkedInExperience: Director Ecommerce Operations & Production · Mattel, Inc.
Francesca Forrester has been Director Ecommerce Operations & Production at Mattel, Inc. since June 2021, based in Los Angeles. At Mattel, Inc., Francesca Forrester also lists Senior Manager Ecommerce Operations from 2019 to 2021, Customer Marketing Digital Manager - Target.com from 2018 to 2019 and Customer Marketing Digital Manager - Amazon from 2015 to 2018.
Jeffrey Pierce
LinkedInExperience: Head of Ecommerce · Mattel, Inc.
Jeffrey Pierce has been Head of Ecommerce at Mattel, Inc. since March 2026, a role the listing places in El Segundo in the Marketing department at Head level. The profile also lists AVP eCommerce and Digital - Skinbetter Science at L'Oreal at L'Oréal from 2024 to 2026, Director, eCommerce and Digital at Wella Company from 2020 to 2024 and Director, B2B eCommerce and Digital at Coty from 2017 to 2020.
Jennifer Chen
LinkedInExperience: Head Of Ecommerce · Mattel, Inc.
Jennifer Chen has been Head Of Ecommerce at Mattel, Inc. since January 2019, based in Shanghai. The profile also lists E-commerce Group Key Account Manager at Royal Canin from 2016 to 2019, Ecommerce key account manager at Reckitt from 2014 to 2016 and On Site Supervisor at Yihaodian from 2010 to 2014.
Liz Grover Buffum
LinkedInExperience: Director, eCommerce Marketing & Retail Media · Mattel, Inc.
Liz Grover Buffum has been Director, eCommerce Marketing & Retail Media at Mattel, Inc. since October 2023, based in Torrance. At Mattel, Inc., Liz Grover Buffum also lists Senior Manager, Ecommerce Marketing from 2020 to 2023, Manager, Digital Customer Marketing from 2018 to 2020 and Manager, Customer Marketing from 2016 to 2018.
Lucas Garac
LinkedInExperience: Head of Ecommerce LATAM · Mattel Latin America
Lucas Garac has been Head of Ecommerce LATAM at Mattel Latin America since May 2025, based in Mexico City. The profile also lists Senior Manager Ecommerce at PepsiCo from 2022 to 2024, Sr Manager Digital Marketing at PepsiCo from 2024 to 2025 and Brand Marketing Manager at PepsiCo from 2018 to 2022.
Melissa (Chau) Farjo
LinkedInExperience: Director, Digital Marketing & eCommerce · Mattel, Inc.
Melissa (Chau) Farjo has been Director, Digital Marketing & eCommerce at Mattel, Inc. since October 2021, based in Canada. At Mattel, Inc., Melissa (Chau) Farjo also lists Sales Director from 2019 to 2021, Sr. Manager, Marketing from 2015 to 2018 and National Account Manager, Walmart from 2013 to 2014.
Mina Zandbar
LinkedInExperience: Vice President Global eCommerce & Digital Marketing Growth at Mattel · Mattel, Inc.
Mina Zandbar has been Vice President Global eCommerce & Digital Marketing Growth at Mattel at Mattel, Inc. since June 2025, based in the Los Angeles area. The profile also lists Chief Growth Officer at Immortals from 2024 to 2025, GM/ VP of Digital Marketing, eCommerce and Omni Channel Strategy at Wella Company from 2020 to 2024 and Vice President, eCommerce & Digital Marketing North America Professional Beauty at Coty from 2018 to 2021.
Tanja Ohnesorge
LinkedInExperience: Director E-Commerce & Amazon EMEA · Mattel EMEA
Tanja Ohnesorge has been Director E-Commerce & Amazon EMEA at Mattel EMEA since September 2025, based in Germany. At Mattel, Inc., Tanja Ohnesorge also lists Head of Sales Amazon EU from 2022 to 2023 and Head of Marketing Dolls Category from 2020 to 2021, and the profile lists Marketing Director DACH at SharkNinja from 2023 to 2024.
Vivek Ganjoo
LinkedInExperience: Head Of Ecommerce- India · Mattel India
Vivek Ganjoo has been Head Of Ecommerce- India at Mattel India since July 2015, based in India. The profile also lists Deputy Manager at Future Group India from 2013 to 2015 and Sr. Manager- Modern Retail Trade LFS Key Accounts at Bombay Dyeing in 2013, which covered key retail accounts.
Choose the right perspective
Match the person's part of ecommerce, such as Amazon, retail media, operations or a regional business, to the decision you face. Weigh whether the person covers one country or a global function, since each sees different problems.
Questions to take into the conversation
- 01What did you focus on first when you took on your ecommerce role at Mattel?
- 02How do you decide where to put effort across Amazon, other online retailers and Mattel's own sites in the area you oversee?
- 03What has your own work at Mattel taught you about how toy sales online change across the year?
Reaching Mattel ecommerce leaders
How can I contact one of these Mattel ecommerce leaders?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 5 companies, including Mattel Australia & New Zealand; Mattel, Inc. and Mattel Latin America, based on profile data retrieved on October 27, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach Mattel ecommerce leaders?
You choose the offer, starting at $5 per person. The offer is what the person receives, and Instant Expert's fee is added on top, so a $100 offer costs you $125. The fee is 20% of what you pay. You're charged only when the person books the call or sends the answer.
What if they don't reply?
You pay nothing. Instant Expert sends follow-up reminders, and if the person hasn't booked or answered within 7 days, the request expires and any hold on your card is released. You can invite several of the 10 people on this list at once and cap your total spend, so you pay only for the ones who accept.
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot; roles marked former had ended by then. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.