10 Mattel marketing leaders
Global Head of Marketing, Mattel Masterbrand & Innovation, Senior Director - Global Brand Marketing, Dolls Portfolio and Director, Global Brand Marketing are among the current titles held by these Mattel marketing leaders. A reader can learn how marketing leaders work at Mattel from people who have held the role.
Professionals to explore
Alexandra Heimann
LinkedInExperience: Director | Barbie Global Brand Marketing · Mattel, Inc.
Alexandra Heimann has been Director | Barbie Global Brand Marketing at Mattel, Inc. since August 2023. At Mattel, Inc., Alexandra Heimann also lists Senior Marketing Manager | Barbie Global Brand Team from 2018 to 2023, Marketing Manager | Mega Construx Global Brand Team from 2016 to 2018 and Associate Marketing Manager | Mega Construx Global Brand Team from 2015 to 2016. The profile also lists Marketing Manager | ALDO Campaign at ALDO Group in 2015.
Angela Beck
LinkedInExperience: Global Head of Brand Action Figures & Preschool IP · Mattel, Inc.
Angela Beck has been Global Head of Brand Action Figures & Preschool IP at Mattel, Inc. since December 2025. At Mattel, Inc., Angela Beck also lists Senior Director, Global Brand Marketing Action Figures from 2022 to 2025, Director, Global Brand Marketing Action Figures from 2020 to 2022, Director, Global Brand Marketing Barbie from 2019 to 2020 and Sr. Manager, Global Brand Marketing Barbie from 2017 to 2019.
David Schwartz
LinkedInExperience: Sr. Director Global Marketing · Mattel, Inc.
David Schwartz has been Sr. Director Global Marketing at Mattel, Inc. since March 2024. At Mattel, Inc., David Schwartz also lists Director of Global Marketing - Pixar & Minecraft Action Figures from 2019 to 2024, Director of Global Marketing - Licensed Preschool from 2018 to 2019, Sr. Manager - Strategic Development Licensing & Entertainment Partnerships from 2015 to 2018 and Sr. Manager Global Marketing - WWE & Minecraft Product from 2014 to 2015.
Giancarlo Melloni
LinkedInExperience: Global Brand Marketing Sr. Director (Vehicles) · Mattel, Inc.
Giancarlo Melloni has been Global Brand Marketing Sr. Director (Vehicles) at Mattel, Inc. since October 2022. At Mattel, Inc., Giancarlo Melloni also lists Global Brand Marketing Director (Universal Brands Action Figures) from 2019, Global Brand Marketing (Universal Brands Action Figures) from 2018 to 2019, Global Brand Marketing (Jurassic World Action figures) from 2016 to 2018 and Global Brand Marketing from 2015 to 2016.
Julia Maher
LinkedInExperience: Global Commercial Marketing Head, Fisher-Price · Mattel, Inc.
Julia Maher has been Global Commercial Marketing Head, Fisher-Price at Mattel, Inc. since March 2026. At Mattel, Inc., Julia Maher also lists Senior Director, Global Brand Marketing from 2023 to 2026. The profile also lists Director, Global Brand Marketing at Fisher-Price, Inc. from 2019 to 2023, Senior Marketing Manager at Fisher-Price, Inc. from 2014 to 2019 and Marketing Manager at Fisher-Price, Inc. from 2012 to 2014.
Kayla Bogucki
LinkedInExperience: Global Head of Marketing, Mattel Masterbrand & Innovation · Mattel, Inc.
Kayla Bogucki has been Global Head of Marketing, Mattel Masterbrand & Innovation at Mattel, Inc. since January 2026. At Mattel, Inc., Kayla Bogucki also lists Director of Marketing, E-Commerce from 2024 to 2026, Senior Marketing Manager, Dolls Global Brand Team from 2021 to 2024, Marketing Manager, Dolls Global Brand Team from 2019 to 2021 and Associate Marketing Manager, Barbie Global Brand Team from 2017 to 2019.
Lily Crawford
LinkedInExperience: Director, Global Brand Marketing · Mattel, Inc.
Lily Crawford has been Director, Global Brand Marketing at Mattel, Inc. since October 2017. At Mattel, Inc., Lily Crawford also lists Senior Marketing Manager from 2015 to 2017, US Marketing Manager in 2015 and Global Brand Manager from 2014 to 2015.
Meg Millikan
LinkedInExperience: Senior Director of Marketing, Dolls Portfolio · Mattel, Inc.
Meg Millikan has been Senior Director of Marketing, Dolls Portfolio at Mattel, Inc. since June 2026. At Mattel, Inc., Meg Millikan also lists Director of Marketing, Dolls Portfolio from 2024 to 2026, Director of Marketing, Hot Wheels & Disney Pixar Cars from 2021 to 2023, Senior Marketing Manager, Hot Wheels & Disney Pixar Cars from 2019 to 2021 and Marketing Manager, Hot Wheels from 2017 to 2019.
Susan Zheng
LinkedInExperience: Senior Director - Global Brand Marketing, Dolls Portfolio · Mattel, Inc.
Susan Zheng has been Senior Director - Global Brand Marketing, Dolls Portfolio at Mattel, Inc. since September 2024. At Mattel, Inc., Susan Zheng also lists Senior Director - Barbie Global Brand Marketing from 2023 to 2024, Director - Barbie Global Brand Marketing from 2022 to 2023, Manager - Global Brand Marketing, New Brand Launch from 2013 to 2015 and Associate Manager - Global Brand Marketing, Disney Princess from 2011 to 2013.
Talia Rodgers
LinkedInExperience: Senior Director, Global Brand Team · Mattel, Inc.
Talia Rodgers has been Senior Director, Global Brand Team at Mattel, Inc. since August 2025. At Mattel, Inc., Talia Rodgers also lists Director, Global Brand Marketing from 2022 to 2025, Senior Marketing Manager from 2021 to 2022, Integrated Marketing Manager in 2018 and Global Brand Manager from 2013 to 2017.
Choose the right perspective
Match the person's brand portfolio, such as dolls, vehicles, action figures or preschool, to the decision you face. Weigh whether the person ran global brand marketing or a commercial or regional role, since each sees different problems.
Questions to take into the conversation
- 01What did you focus on first when you took on your marketing role at Mattel?
- 02How do you plan marketing for a toy brand across global and regional markets?
- 03What has your own work at Mattel taught you about keeping a toy brand relevant?
Reaching Mattel marketing leaders
How can I contact one of these Mattel marketing leaders?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 1 company: Mattel, Inc., based on profile data retrieved on October 24, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach Mattel marketing leaders?
You choose the offer, starting at $5 per person. The offer is what the person receives, and Instant Expert's fee is added on top, so a $100 offer costs you $125. The fee is 20% of what you pay. You're charged only when the person books the call or sends the answer.
What if they don't reply?
You pay nothing. Instant Expert sends follow-up reminders, and if the person hasn't booked or answered within 7 days, the request expires and any hold on your card is released. You can invite several of the 10 people on this list at once and cap your total spend, so you pay only for the ones who accept.
Can an AI agent ask one of these Mattel marketing leaders a question?
Yes. An agent with a USDC wallet on Base can ask one question without an Instant Expert account. It names the person, for example by the LinkedIn URL on this page, and pays per ask over x402 (HTTP 402). The person answers in writing or by voice note, and if nobody answers within 7 days, the payment goes back to the wallet automatically. Claude and ChatGPT can do the same through the Instant Expert connector: setup is at /docs/mcp for Claude and /docs/chatgpt for ChatGPT. x402 docs
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot; roles marked former had ended by then. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
Request a correction or removal