Marketing technology
10 Meta ads integrity experts
These ten current and former Meta ads integrity staff have worked in business integrity, ads integrity, advertiser integrity and ads policy roles at the company. A reader can learn how ads integrity work is organized at a company like Meta from people who have done it.
Professionals to explore
01—10Bill Liu
LinkedInExperience: Advertiser Integrity, Risk Product Project Manager · Facebook
Former Advertiser Integrity, Risk Product Project Manager at Facebook (2018–2021), based in Shanghai. The profile says he led global and regional projects to safeguard Facebook from a business integrity perspective, mitigating advertiser risk before and after onboarding with respect to ad and actor policy and e-commerce scams. He previously held risk roles at PayPal (2011–2018).
Brian Hopkins
LinkedInExperience: Director, Business Integrity · Meta
Former Director, Business Integrity at Meta (2021–2023), where the profile says he was global head of trust and safety teams including Ads Integrity, and Manager, Business Integrity at Meta (2013–2021). His other Meta roles are Director, Integrity Operations (2023), Director, People Policy & Compliance (2023–2025) and, since 2025, Director, People Risk Management at Meta.
Jonathan L.
LinkedInExperience: Content and Product Policy (Core Policy Advertising) · Meta
Content and Product Policy (Core Policy Advertising) at Meta since 2022, based in Singapore. The profile describes policy development across user-generated, ads and recommendation content policies, and leading cross-functional work with product, operations, legal and communications on escalations. Earlier he was a Manager at DesignSingapore Council (2019–2022).
Mavis Loh
LinkedInExperience: Senior Business Integrity Associate · Meta
Senior Business Integrity Associate at Meta since 2022, after roles as Business Integrity Associate (2022) and Business Integrity Analyst (2020–2022) at Meta, based in Seattle. The profile describes an understanding of abusive actor systems, integrity trends and policies, and work with cross-functional teams on product solutions.
Mia Sethi
LinkedInExperience: Ads Policy Operations Program Manager · Facebook
Ads Policy Operations Program Manager at Facebook since 2020, after serving as Scaled Operations Program Manager at Facebook (2017–2020). The profile describes her as a subject matter expert in workflows spanning business integrity disciplines and in policy content areas, working with product, engineering and legal stakeholders.
Nikhilesh G.
LinkedInExperience: Technical Product Management Lead - Ads Integrity · Meta
Technical Product Management Lead - Ads Integrity at Meta since 2021, based in Seattle, after serving as Technical Product Manager - Facebook & Instagram Shops at Meta (2019–2021). Before Meta he was Sr. Engineering Manager Lead - Payments Risk, Investigations & Analytics at Microsoft (2016–2019) and Sr. Technical Product Manager - Payments Risk at Expedia (2012–2016).
Roein Saba
LinkedInExperience: Ads Risk Operations · Meta
Current member of the Ads Risk Operations team at Meta since 2025, based in Dublin, after working in Risk Prevention at Meta from 2023 to 2025; both Meta roles are listed in Dublin, Leinster, Ireland. Before Meta, the profile lists a role as Project Management Associate at Awal Development (2021–2022).
Sergiu Ispas
LinkedInExperience: Program Manager, Ads Integrity · Meta
Program Manager, Ads Integrity at Meta since 2023, based in Seattle. As Business Performance Manager, Commerce Integrity at Meta (2021–2024), the profile says he developed and tested regex rules to identify over 5 million violating listings on Marketplace and Buy-Sell Groups. He was earlier a Senior Yield Management Analyst at Alaska Airlines.
Suhail Bhandari
LinkedInExperience: Technical Manager, Global Advertiser Integrity · Meta
Former Technical Manager, Global Advertiser Integrity at Meta (2021–2023) and Sr. Program Manager, Business Integrity at Meta (2018–2021). Since 2023 he has been Global Lead, Paid Content Integrity at Meta, where the profile says he leads integrity and support operations for Meta's paid-content problems. He was earlier a Manager at PwC.
Yan Rong Tan
LinkedInExperience: Business Integrity · Meta
In a Business Integrity role at Meta since 2020, based in Singapore; the profile lists reducing advertising friction as part of the work and places the role in the Legal department. Earlier roles include Sovereign Investment Analyst (Senior Associate) at PineBridge Investments (2018–2020) and Analyst at Goldman Sachs (2017–2018).
Choose the right perspective
Match the person's role type to your question, since policy writers, operations program managers, product managers and analysts each see a different part of ads integrity work. Weigh when they held the role, because team names and responsibilities have shifted over the years.
Questions to take into the conversation
- 01How do policy, operations and product teams divide ads integrity work at a large ad platform?
- 02How are ads policies developed and then turned into review workflows?
- 03What metrics did your team use to judge whether integrity work was succeeding?
Reaching Meta ads integrity experts
How can I contact one of these Meta ads integrity experts?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 2 companies: Facebook and Meta, based on profile data retrieved on October 9, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach Meta ads integrity experts?
You choose the offer, starting at $5 per person. It includes Instant Expert's 20% fee, so an offer that pays the person $100 costs you $125. You're charged only when the person books the call or sends the answer.
What if they don't reply?
You pay nothing. Instant Expert sends follow-up reminders, and if the person hasn't booked or answered within 7 days, the request expires and any hold on your card is released. You can invite several of the 10 people on this list at once and cap your total spend, so you pay only for the ones who accept.
Can an AI agent ask one of these Meta ads integrity experts a question?
Yes. An agent with a USDC wallet on Base can ask one question without an Instant Expert account. It names the person, for example by the LinkedIn URL on this page, and pays per ask over x402 (HTTP 402). The person answers in writing or by voice note, and if nobody answers within 7 days, the payment goes back to the wallet automatically. x402 docs
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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