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10 Meta marketing leaders
These ten Meta marketing leaders hold director-level and higher marketing roles at Meta, including two vice presidents and leaders of brand, product marketing, growth and in-app marketing. A reader can learn how Meta plans and runs marketing for its consumer apps, WhatsApp, business messaging and advertising products.
Professionals to explore
01—10Aniruddha K.
LinkedInExperience: Vice President - Product Growth & Global Media · Meta
Vice President - Product Growth & Global Media at Meta, a role listed since 2012. The profile says Aniruddha K. leads the Product Growth and Global Media functions, covering performance marketing for user growth across Facebook, Instagram and WhatsApp, as well as media investment and strategic media planning.
Brad Hettervik
LinkedInExperience: Director, Product Growth & Product Marketing · Meta
Director, Product Growth & Product Marketing at Meta, a role listed since 2012; the profile says Brad Hettervik manages the Product Growth and Consumer Product Marketing teams for Facebook, plus Product Growth for Meta Reality Labs AR/VR, with a focus on growing products sustainably while driving real user value. Brad Hettervik was Product Manager, Vertical Markets at Oversee.net (2009–2012).
Danielle Lepe
LinkedInExperience: Director, Product Marketing - Business Messaging · Meta
Director, Product Marketing - Business Messaging at Meta since 2021; the profile says Danielle Lepe supports the Business Messaging Product Marketing organization (Messenger, WhatsApp and Instagram) and leads global go-to-market teams for Click-to-Message ads. Danielle Lepe was Chief Marketing Officer at Fitz Frames from 2019 to 2021.
Dewanshi B.
LinkedInExperience: Head of Product and Growth Marketing , Business Messaging · Meta
Head of Product and Growth Marketing, Business Messaging at Meta since 2022; Dewanshi B. also held Head of Product Marketing & Growth, Business Messaging (WhatsApp, Instagram & Messenger) at Meta (2021–2022). The profile describes translating customer and advertiser needs into product roadmaps, onboarding experiences and adoption strategies. Dewanshi B. was Head of Product Marketing, Lead Generation & Large Advertisers at Google (2018–2020).
Jennie Morel
LinkedInExperience: Director, Global Head of Brand - WhatsApp · Meta
Director, Global Head of Brand - WhatsApp at Meta since October 2025, following Director, Head of US Marketing - WhatsApp at Meta (2024–2025). Jennie Morel was Global Integrated Marketing Lead - WhatsApp at Meta (2022–2024) and Marketing Director - Redken at L'Oréal (2018–2020).
Judy Toland
LinkedInExperience: Vice President, Global Audience Marketing · Meta
Vice President, Global Audience Marketing at Meta since May 2023; the profile says the role oversees audience marketing, product marketing and strategy. Judy Toland was Vice President, Global Customer Marketing (2022–2023) and Vice President, Head of Scaled Solutions, Global Business Marketing (2019–2022) at Meta, and Vice President & Chief Marketing Officer at Life Fitness / Hammer Strength (2018–2019).
May Ishibashi
LinkedInExperience: Head of Meta Marketing Strategy, Planning & Operations (Consumer and Business) · Meta
Head of Meta Marketing Strategy, Planning & Operations (Consumer and Business) at Meta since 2021, a role the profile lists at director level. May Ishibashi was Director, Consumer Product Marketing Facebook App Connections App Marketing Planning Lead (2019–2021) and Director, Consumer Product Marketing - Commerce and Payments (2017–2019) at Meta, and Senior Director, Global Growth Chief of Staff COO at eBay (2016–2017).
Sabrina Bailey-Navalón
LinkedInExperience: Head of Global Marketing, Audience Network · Meta
Head of Global Marketing, Audience Network at Meta since September 2025; the profile says Sabrina Bailey-Navalón leads go-to-market work within Meta Audience Network and defines its global go-to-market strategy across EMEA, APAC and North America. Sabrina Bailey-Navalón was Head of Global Marketing and Communications at Sonnedix (2023–2025) and SVP Global Marketing at Ogury (2021–2023).
Tina He Oliver
LinkedInExperience: Director, WhatsApp In-App Marketing · Meta
Director, WhatsApp In-App Marketing at Meta since April 2023, following Head of Global Consumer In-Product Marketing, Meta (2022–2023), where the profile says Tina He Oliver established and led a team of 60+ across product, marketing, engineering and data science. Tina He Oliver was Global Consumer Integrated Marketing Lead, Facebook App at Meta (2019–2022).
Vivian Odior
LinkedInExperience: Head of Marketing, Meta Consumer Apps (Facebook, Instagram, Threads, WhatsApp, Creators) · Meta
Head of Marketing, Meta Consumer Apps (Facebook, Instagram, Threads, WhatsApp, Creators) at Meta since January 2026, a role the profile headline gives as Vice President, Marketing. Vivian Odior also lists Global Head of Marketing at WhatsApp since 2022, and was Global Head of Brand Marketing and Brand Team Leader at WhatsApp (2021–2022) and Global Marketing Director - Future of Self Care at Johnson & Johnson (2019–2020).
Choose the right perspective
Match the person's remit to your question: consumer brand and in-app marketing leaders suit questions about reaching users, while business messaging and Audience Network leaders suit questions about marketing products to advertisers and businesses. Consider the level as well, since a vice president can speak to organization and budget choices and a director is closer to campaign and launch work.
Questions to take into the conversation
- 01How do you split marketing work between brand campaigns, product marketing and in-product messaging for an app with a very large user base?
- 02How do you decide which marketing investments drive user growth, and how do you measure their effect?
- 03How is go-to-market planned when a product serves both consumers and businesses?
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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