10 Michaels marketing leaders
Heather Bennett, EVP Marketing and Ecommerce, leads this list of Michaels marketing leaders, who also include vice presidents of marketing and of CRM, loyalty and marketing technology and directors of marketing operations, social media and partnerships marketing and loyalty. A reader can learn how marketing leaders work at Michaels from people who have held the role.
Professionals to explore
Aimee Berger
LinkedInExperience: Vice President Marketing · Michaels Stores
Aimee Berger has been Vice President Marketing at Michaels Stores since October 2023, and was Director of Brand Marketing at Michaels Stores in 2023. Aimee Berger was also Retail Marketing Lead at Afterpay from 2021 to 2023, Senior Director, Field Marketing at Sally Beauty from 2020 to 2021 and Senior Director Of Marketing at SEPHORA from 2017 to 2020.
Corey Moyer
LinkedInExperience: Director, Loyalty and Credit Card · Michaels Stores
Corey Moyer has been Director, Loyalty and Credit Card at Michaels Stores since April 2025, based in Mason, Ohio. Corey Moyer was Customer Loyalty Director at Tailored Brands, Inc. from 2022 to 2025 and Director, Credit & Loyalty Marketing at Macy's from 2021 to 2022.
Dani Alvarez
LinkedInExperience: Director of Social Media and Partnerships Marketing · Michaels Stores
Dani Alvarez has been Director of Social Media and Partnerships Marketing at Michaels Stores since January 2025, a role the profile places in the marketing department at director level. Dani Alvarez was Social Media and Influencer Manager at Michaels Stores from 2021 to 2025 and Social Media Marketing Manager at Bugaboo from 2020 to 2021.
Heather Bennett
LinkedInExperience: EVP Marketing and Ecommerce · Michaels Stores
Heather Bennett has been EVP Marketing and Ecommerce at Michaels Stores since June 2021, and has also been President at Michaels Stores since November 2024. Heather Bennett was EVP, Head of Innovation at Michaels Stores in 2021 and President, Americas at Bugaboo from 2018 to 2021.
Jennifer Beesley
LinkedInExperience: Former Vice President Brand and Creative · Michaels Stores
Jennifer Beesley is a former Vice President Brand and Creative at Michaels Stores, a role held from October 2013 to June 2014, and was VP, Store and Brand Experience there from 2018 to 2019. Jennifer Beesley has been VP, Creative and Store Environment at Michaels Stores since September 2019.
Jessica Jones
LinkedInExperience: Former Senior Director, Brand and Category Marketing · Michaels Stores
Jessica Jones is a former Senior Director, Brand and Category Marketing at Michaels Stores, a role listed from August 2010 to December 2022. At Michaels Stores, Jessica Jones also lists Director, Brand and Category Marketing from 2016 to 2020 and Director, Marketing Promotions from 2015 to 2016, and has been Senior Director of Marketing at SMU Cox School of Business since February 2025.
Liz Beerbugglin
LinkedInExperience: Former Director of Lifecycle Marketing · Michaels Stores
Liz Beerbugglin is a former Director of Lifecycle Marketing at Michaels Stores, a role held from November 2023 to July 2026, and the profile describes driving marketing personalization and automation. Liz Beerbugglin has been Director of Lifecycle Marketing at Caraway Home since July 2026, and was Manager of Email Development & Innovation at Ulta Beauty from 2022 to 2023.
Mandy Rassi
LinkedInExperience: Former SVP, Chief Marketing Officer · Michaels Stores
Mandy Rassi is a former SVP, Chief Marketing Officer at Michaels Stores, a role held from April 2022 to February 2026. Mandy Rassi has been Chief Customer Officer at Sprouts Farmers Market since February 2026, and was Vice President, Head of Marketing at Kroger from 2019 to 2022 and Head Of Brand Marketing at Kroger from 2018 to 2019.
Maureen Bergan (Bissing)
LinkedInExperience: Director Marketing Operations · Michaels Stores
Maureen Bergan (Bissing) has been Director Marketing Operations at Michaels Stores since May 2010, based in the Dallas-Fort Worth area. At Michaels Stores, Maureen Bergan (Bissing) was also Manager - Marketing Programs from 2007 to 2010 and Interactive Marketing Supervisor from 2002 to 2007.
Sachin Shroff
LinkedInExperience: Vice President of CRM, Loyalty and Marketing Technology · Michaels Stores
Sachin Shroff has been Vice President of CRM, Loyalty and Marketing Technology at Michaels Stores since March 2020, based in Irving, Texas. Sachin Shroff was Vice President of CRM, MarTech and Analytics at The Container Store from 2019 to 2020 and Sr. Director, CRM & Marketing Analytics there from 2013 to 2020.
Choose the right perspective
Match the person's marketing area, such as brand, loyalty and CRM, social media or marketing operations, to the question you are bringing. Check the dates on each role so you know whether the experience is current or from some years back.
Questions to take into the conversation
- 01What did you focus on first when you took on your current marketing role?
- 02How do you decide which campaigns or channels get resources when several parts of the business want attention at once?
- 03What changed in how you work when your marketing scope grew or shifted to a new area?
Reaching Michaels marketing leaders
How can I contact one of these Michaels marketing leaders?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 1 company: Michaels Stores, based on profile data retrieved on October 25, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach Michaels marketing leaders?
You choose the offer, starting at $5 per person. The offer is what the person receives, and Instant Expert's fee is added on top, so a $100 offer costs you $125. The fee is 20% of what you pay. You're charged only when the person books the call or sends the answer.
What if they don't reply?
You pay nothing. Instant Expert sends follow-up reminders, and if the person hasn't booked or answered within 7 days, the request expires and any hold on your card is released. You can invite several of the 10 people on this list at once and cap your total spend, so you pay only for the ones who accept.
Can an AI agent ask one of these Michaels marketing leaders a question?
Yes. An agent with a USDC wallet on Base can ask one question without an Instant Expert account. It names the person, for example by the LinkedIn URL on this page, and pays per ask over x402 (HTTP 402). The person answers in writing or by voice note, and if nobody answers within 7 days, the payment goes back to the wallet automatically. Claude and ChatGPT can do the same through the Instant Expert connector: setup is at /docs/mcp for Claude and /docs/chatgpt for ChatGPT. x402 docs
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot; roles marked former had ended by then. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.