10 New Balance ecommerce leaders
Senior Director, Ecommerce, Head of Ecommerce and Head of eCommerce EMEA are among the current titles held by these New Balance ecommerce leaders, alongside regional heads of ecommerce and directors of ecommerce merchandising and planning, site experience and digital product. A reader can learn how ecommerce leaders work at New Balance from people who have held the role.
Professionals to explore
Anna Linkova
LinkedInExperience: Head of e-comm · New Balance
Anna Linkova has been Head of e-comm at New Balance since January 2024, a role the listing places in Kyiv. The profile also lists Head of BDO at pampik.com from 2020 to 2024, Head of BDO&HR at PARFUMS from 2020 to 2021 and Head of back office at Kasta from 2019 to 2020.
Ashley (Nelson) Renzi
LinkedInExperience: Director Enterprise Digital Product · New Balance
Ashley (Nelson) Renzi has been Director Enterprise Digital Product at New Balance since March 2024, and was Director, Global DTC Strategy and OMNI Operations at New Balance in 2020. The profile also lists Senior Director, Direct to Consumer Americas at iRobot from 2022 to 2024 and Director, Direct to Consumer, Americas at iRobot from 2020 to 2022.
Chase Briggs
LinkedInExperience: Senior Director, Ecommerce · New Balance
Chase Briggs has been Senior Director, Ecommerce at New Balance since July 2024, based in Boston. The profile also lists Global Senior Director - Nike By You, Innovation Direct & Nike Kids at Nike from 2019 to 2024, Global Strategic Planning Director - Nike Direct at Nike from 2017 to 2019 and North America Finance Director - Nike Running at Nike from 2015 to 2017.
Kara Williams
LinkedInExperience: Director of Global Site Experience · New Balance
Kara Williams has been Director of Global Site Experience at New Balance since June 2026, based in Boston, and was Director of Global Site Visual Merchandising at New Balance from July 2025 to June 2026. The profile also lists Director of Ecommerce at TaylorMade Golf Company from 2024 to 2025 and Director of Digital Merchandising at Vans from 2020 to 2024.
Mackenzie Heman
LinkedInExperience: Director of Merchandising, NA eCommerce · New Balance
Mackenzie Heman has been Director of Merchandising, NA eCommerce at New Balance since September 2025, based in Boston. The profile also lists Director at Converse from 2024 to 2025, Senior Merchandise Manager - North America DTC at Converse from 2023 to 2024 and Senior Buying Manager - Digital - North America at Converse from 2019 to 2021.
Mellisa Smaltz
LinkedInExperience: Director E-commerce & Marketing · New Balance
Mellisa Smaltz has been Director E-commerce & Marketing at New Balance since November 2024, based in Boston, and was Senior Manager e-commerce Team Sports at New Balance from July 2021 to November 2024. The profile also lists e-commerce Manager, Digital Business Strategy at Staples from 2018 to 2021.
Patrick Roberts
LinkedInExperience: Head of Ecommerce, AUNZ · New Balance
Patrick Roberts has been Head of Ecommerce, AUNZ at New Balance since April 2025, a role the listing places in Melbourne at Director level. The profile also lists Ecommerce Director, APAC at lululemon from 2023 to 2024, Senior Director, Digital APAC at lululemon from 2022 to 2023 and Senior Manager, Ecommerce APAC at lululemon from 2021 to 2022.
Rick Lania
LinkedInExperience: Head of Ecommerce · New Balance
Rick Lania has been Head of Ecommerce at New Balance since May 2017, a role the listing places in Boston in the Marketing department at Head level. The profile also lists Manager, Product Management at SapientNitro from 2014 to 2017 and Senior Digital PM at AMP from 2012 to 2014.
Timothée Plazol
LinkedInExperience: Head of eCommerce EMEA · New Balance
Timothée Plazol has been Head of eCommerce EMEA at New Balance since January 2026, based in Amsterdam, and was eCommerce Trading Manager EMEA at New Balance from November 2023 to January 2026. The profile also lists Director Global Merchandising .Com at adidas from 2022 to 2023 and Senior Manager Planning & Trading eCom at adidas from 2021 to 2022.
Choose the right perspective
Match the person's part of ecommerce, such as merchandising, planning, digital product or a regional site, to the decision you face. Weigh whether the person runs one region or a global function, since each sees different problems.
Questions to take into the conversation
- 01What did you focus on first when you took on your ecommerce role at New Balance?
- 02How do you decide which site and merchandising changes to prioritize in the area you oversee?
- 03What has your own work at New Balance taught you about connecting ecommerce with the rest of the business?
Reaching New Balance ecommerce leaders
How can I contact one of these New Balance ecommerce leaders?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 1 company: New Balance, based on profile data retrieved on October 27, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach New Balance ecommerce leaders?
You choose the offer, starting at $5 per person. The offer is what the person receives, and Instant Expert's fee is added on top, so a $100 offer costs you $125. The fee is 20% of what you pay. You're charged only when the person books the call or sends the answer.
What if they don't reply?
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About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot; roles marked former had ended by then. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.