10 New Balance marketing leaders
Senior Marketing Director EMEA, Head of Brand Marketing - EMEA and Director, Commercial Marketing are among the current titles held by these New Balance marketing leaders, alongside global marketing, sports marketing and integrated marketing directors. A reader can learn how marketing leaders work at New Balance from people who have held the role.
Professionals to explore
Bruno Laroque
LinkedInExperience: Senior Marketing Director EMEA · New Balance
Bruno Laroque has been Senior Marketing Director EMEA at New Balance since April 2024, based in Amsterdam, and was Marketing Director EMEA there (2022–2024). They were Global Head of Marketing, Sports & Community at Salomon (2017–2022), Regional Brand and Marketing Manager, EMEA at GoPro (2016–2017) and Sports Marketing Manager at Red Bull (2010–2016).
Dom Fabrizio
LinkedInExperience: Marketing Director North America Go-to-Market · New Balance
Dom Fabrizio has been Marketing Director North America Go-to-Market at New Balance since August 2024 and also lists Marketing Director North America Commercial there since April 2022, in the Greater Boston area. At New Balance they were Head of North America Direct-To-Consumer Marketing (2020–2022) and Sr. Marketing Manager (2011–2020).
Erica Tappin
LinkedInExperience: Global Marketing Director, Running, Basketball and Global Partnerships · New Balance
Erica Tappin has been Global Marketing Director, Running, Basketball and Global Partnerships at New Balance since May 2026, in the Greater Boston area. At New Balance they were Global Marketing Director, Running (2025–2026) and Head of Global Marketing, Running (2022–2025), and they were Director, Global Fashion Partnerships at Reebok (2019–2021).
Frank Clyburn
LinkedInExperience: Director, Integrated Marketing, North America · New Balance
Frank Clyburn has been Director, Integrated Marketing, North America at New Balance since June 2026, based in New York. At New Balance they were Head of Brand, Lifestyle & Sport Marketing, North America (2024–2026), Senior Marketing Manager, North America (2022–2024) and Integrated Marketing Manager (2019–2022).
James Pickford
LinkedInExperience: Head of Brand Marketing - EMEA · New Balance
James Pickford has been Head of Brand Marketing - EMEA at New Balance since February 2025, based in Warrington, England, and also lists Senior EMEA Marketing Manager - Brand there since October 2021. At New Balance they were EMEA Marketing Planning Manager (2018–2021), EMEA DTC Marketing Manager (2017–2018) and EMEA Ecommerce Marketing Manager (2016–2017).
Katie Murphy
LinkedInExperience: Global Marketing Director, Global GTM, Commercialization & Creative Operations · New Balance
Katie Murphy has been Global Marketing Director, Global GTM, Commercialization & Creative Operations at New Balance since November 2023, based in Boston. At New Balance they were Head of Brand & Consumer Marketing, North America (2020–2023), Senior Manager, North America Wholesale Marketing (2020–2022) and Manager, North America Wholesale Marketing (2017–2020).
Kirsten DeSalvo
LinkedInExperience: Director, Commercial Marketing · New Balance
Kirsten DeSalvo has been Director, Commercial Marketing at New Balance since February 2024, based in Boston. They were Director, Consumer Experience, Americas (2023–2024), Director, Digital Brand Transformation, Americas (2021–2023) and Director, North America Retail & Digital Marketing (2020–2021) at Timberland.
Saskia Andriessen
LinkedInExperience: Director, Integrated Marketing EMEA · New Balance
Saskia Andriessen has been Director, Integrated Marketing EMEA at New Balance since August 2026, based in Amsterdam. At New Balance they were Head of Omni Marketing EMEA (2025–2026) and Senior Marketing Manager GTM EMEA (2024–2025), and they were Head of Channel Marketing EMEA & APAC at Bose Corporation (2020–2024).
Selda Bensusan
LinkedInExperience: Global Director of Media and Communications– Earned, Owned & Paid · New Balance
Selda Bensusan has been Global Director of Media and Communications– Earned, Owned & Paid at New Balance since January 2023, based in New York. They were Vice President of Brand Communications and PR, Americas at Pomellato (2018–2023), Senior Director of Global Communications at David Yurman (2013–2017) and Director of Public Relations & Special Events at De Beers Group (2006–2013).
Choose the right perspective
Match the person's region and marketing focus to the decision you face, since global category, regional, sports and communications roles see different parts of the work. Weigh how recently someone took on their current role against the depth of the roles they held before it.
Questions to take into the conversation
- 01What does your marketing role own day to day, and how does it work with the global and regional teams around it?
- 02What did you change first when you took on your current marketing role, and why?
- 03What would you tell someone stepping into a marketing leadership role at an athletic brand for the first time?
Reaching New Balance marketing leaders
How can I contact one of these New Balance marketing leaders?
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Can an AI agent ask one of these New Balance marketing leaders a question?
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About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot; roles marked former had ended by then. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.