Beauty and personal care
10 Procter & Gamble marketing leaders
These ten marketing and brand leaders have held director or vice president marketing roles at Procter & Gamble on brands such as Gillette, Pantene, Pampers and Vicks. A reader can learn how P&G brand teams set brand strategy, plan media and innovation, and work with country and retail customer teams.
Professionals to explore
01—10Carolina Shih
LinkedInExperience: Marketing Director (Media & Data P&G Brazil) · Procter & Gamble
Marketing Director (Media & Data P&G Brazil) at Procter & Gamble since January 2024. Other P&G roles on the profile include Marketing Director (Grooming Brazil) (2021–2023), Marketing Director (Oral Care Brazil) (2018–2021) and Marketing Director (Fem Care Brazil) (2015–2017), and the profile cites 18 years of experience at P&G.
Giulia Bloise
LinkedInExperience: Global Brand Director - Hair Care (Pantene) · Procter & Gamble
Global Brand Director - Hair Care (Pantene) at Procter & Gamble since August 2023. Former Brand Director - Skin and Personal Care Iberia (Olay Old Spice) (2021–2023), Senior Marketing Brand Manager Shave Care Iberia (Gillette King C. Gillette) (2018–2021) and Brand Manager Digital Marketing Southern Europe (Italy, Spain, Portugal) (2016–2018) at P&G.
Hannah Sagel
LinkedInExperience: Brand Director, Old Spice Hair Care · Procter & Gamble
Brand Director, Old Spice Hair Care at Procter & Gamble since January 2025. Other P&G roles on the profile include Brand Director, Head & Shoulders Innovation (2024–2025), P&G Albertsons Marketing Director (2022–2024), Head & Shoulders Delivery Senior Brand Manager (2020–2022) and Olay Skincare Global Senior Brand Manager (2018–2020).
Helen Zhou
LinkedInExperience: Marketing Director · Procter & Gamble
Marketing Director at Procter & Gamble since July 2010, and former Brand Manager there (2005–2010). The profile describes the role as Marketing Director of G.China Pantene, VS & Herbal, citing total net sales of 780 million$ and annual growth of +20%, +30% and +23% for the three brands.
Jami Bechard
LinkedInExperience: Brand Director - Pampers Easy Ups & Specialty Pants, North America · Procter & Gamble
Brand Director - Pampers Easy Ups & Specialty Pants, North America at Procter & Gamble since August 2025. Other P&G roles on the profile include Brand Director - Pampers Swaddlers & Taped Diapers, North America (2024–2025), Global Brand Director - Pampers (2022–2024) and Brand Director - Costco Customer Team (2020–2022); the profile also lists Marketing Manager at Target (2018–2020).
Jason Duff
LinkedInExperience: Vice President, Disruptive Innovation & Marketing Capabilities · Procter & Gamble
Vice President, Disruptive Innovation & Marketing Capabilities at Procter & Gamble since October 2019. Other P&G roles on the profile include Senior Director, Oral Care Ventures & Crest Oral-B Media Innovation (2016–2019), Senior Director, Global Digital Marketing & eCommerce (2013–2016), Marketing Director, Global Digital Marketing (2011–2013) and Marketing Director, Secret Deodorant (2009–2011).
Jessica Hedin-Westphalen
LinkedInExperience: Head of Marketing Nordics (Brand Director Nordics) · Procter & Gamble
Head of Marketing Nordics (Brand Director Nordics) at Procter & Gamble since January 2023; the profile describes being a lead-team member and head of the Nordic Marketing organisation and leading media strategy and operations. Other P&G roles include Global Senior Brand Manager Oral Care (2021–2023) and Nordic Senior Brand Manager Oral-B, Commercial Operations (2019–2021).
Marc Wendt
LinkedInExperience: Brand Director, Vicks Vapo North America · Procter & Gamble
Brand Director, Vicks Vapo North America at Procter & Gamble since September 2025. Other P&G roles on the profile include Global Brand Director, Metamucil & Vitamins, Minerals, Supplements (2024–2025), Walmart Team Marketing Director, Personal Health Care (2022–2024), Senior Brand Manager, Cascade (2020–2022) and Senior Brand Manager, Braun (2018–2020).
Saurabh Bajpai
LinkedInExperience: Senior Marketing Director, Commercial Leader, Gillette & Venus, Malaysia, Vietnam, Singapore · Procter & Gamble
Vice President at Procter & Gamble since August 2024; the profile headline describes this as Regional leader - Gillettte, Venus & Braun APAC. Other P&G roles on the profile include Senior Director, Regional head - Gillette APAC (2023–2024), Senior Marketing Director, Commercial Leader, Gillette & Venus, Malaysia, Vietnam, Singapore (2020–2021) and Brand Director, Grooming SE Asia (2018–2020).
Sria Majumdar
LinkedInExperience: Global Brand Director - Gillette · Procter & Gamble
Global Brand Director - Gillette at Procter & Gamble since March 2026, and former Global Brand Director - Gillette Venus (2023–2026) and Brand Director (2020–2023) at P&G. The profile cites 12+ years of experience in branding, marketing communication, digital marketing, strategy and P&L management, and lists Senior Manager - Corporate Brand and Marketing at Tata Group (2017–2018).
Choose the right perspective
Match the person's category and geography to your question, since the brand, the country and the retail customer each shape marketing choices. For media, digital or innovation capability questions, favor someone whose title names that capability; for brand strategy and P&L questions, favor a brand director on a comparable brand.
Questions to take into the conversation
- 01How does a P&G brand team decide how to split investment between media, innovation and in-store execution?
- 02How do you tell whether a campaign built long-term brand equity rather than only short-term volume?
- 03How do global brand teams and country or customer teams divide decisions on positioning, pricing and media?
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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