Professional services

10 PwC finance leaders

These ten PwC finance leaders, including CFOs of PwC member firms, regions and US business lines, have run the internal finance functions that plan, report and control the firm's own business. A reader can learn from them how finance works inside a professional services network, from firm-level planning to business-line reporting.

10 professionals6 companiesData retrieved September 29, 2026

Professionals to explore

01—10
  1. Brian Steiner

    LinkedIn

    Experience: Chief Financial Officer, US Advisory and Trifecta Consulting · PwC

    Chief Financial Officer, US Advisory and Trifecta Consulting at PwC since 2010 (current). Former Chief Financial Officer, US Assurance (2006–2010), Director of Finance, Transaction Services (2001–2006) and Finance Manager - US Assurance (1999–2001) at PwC. His summary describes him as a PwC Partner experienced in leading complex finance organizations and driving profitability improvement across multiple business units.

  2. Cinthia Peres

    LinkedIn

    Experience: CFO · PwC Brasil

    CFO at PwC Brasil since September 2017 (current); her headline also describes her as a certified board director focused on strategic and financial planning, digital transformation, back-office innovation and risk management. The profile also lists CFO at Holding Clube (2011–2017), CFO at SIG Group (2005–2011) and Controller at Cadbury Adams (2002–2005).

  3. Eleni Kolokotronis

    LinkedIn

    Experience: Finance Director · PwC Australia

    Finance Director at PwC Australia since July 2025 (current). Former Finance Director Head of Finance - Consulting (2023–2025), Head of Management Reporting & Enabling Functions Finance (2022) and Finance Director Head of Group Reporting (2019–2022) at PwC Australia; she has also been Board Director (PwC Foundation Trust) since 2019.

  4. Fraz Asghar

    LinkedIn

    Experience: Finance Director - Middle East and Levant · PwC

    Finance Director - Middle East and Levant at PwC since 2023 (current); the profile says he leads the finance function for PwC's Middle East Consulting business across the GCC, Egypt and Levant. Former Director of Finance and Operations, Advisory at KPMG (2020–2023) and Regional Financial Controller (Middle East Office) at McKinsey & Company (2013–2020).

  5. Ivana Milic, EMBA

    LinkedIn

    Experience: COO & CFO for Southeast Europe at PwC · PwC

    COO & CFO for Southeast Europe at PwC since June 2026, alongside a CFO for Southeast Europe row at PwC since March 2020 (both current). Her summary cites a strong technology background (ex-Microsoft) and a focus on long-term financial strategy; the profile lists Regional Business Controller at Microsoft (2015–2017).

  6. Kira Terävä

    LinkedIn

    Experience: Chief Financial Officer · PwC Finland

    Chief Financial Officer at PwC Finland since July 2026 (current), alongside a Head Of Finance row since 2021. The profile says she heads the finance function and supervises four team leaders in an internal finance department of 50+ people covering accounting, billing and other areas. Former Head Of Controlling (2019–2021) and Business Controller (2015–2019) at PwC Finland.

  7. Malin Boo

    LinkedIn

    Experience: CFO PwC Sweden · PwC Sweden

    CFO PwC Sweden at PwC Sweden since March 2025 (current), listed at C-Level in Finance & Accounting. Former Business Partner Assurance (2024–2025) and Head of Business Control Assurance (2017–2024) at PwC Sweden. The profile also lists Controller Strategy & Planning at Karolinska University Hospital (2017).

  8. Martyn Curragh

    LinkedIn

    Experience: Chief Financial Officer · PwC

    The profile lists Chief Financial Officer at PwC from July 2016 with no end date and a Retired CFO and Head of Portfolio Strategy row from July 2020; its summary says he sits on PwC's US Leadership Team as Chief Financial Officer and Head of Portfolio Strategy, assessing the firm's performance and identifying strategic growth opportunities. Former U.S. Deals Leader at PwC (2010–2016).

  9. Morten Møller Enegaard

    LinkedIn

    Experience: Partner & CFO · PwC Danmark

    Partner & CFO at PwC Danmark since February 2024 (current). The profile also lists CFO at Kromann Reumert (2018–2024), Senior Vice President, Group Accounting & Reporting at Scandinavian Tobacco Group (2016–2018) and Vice President, Group Reporting, Accounting & Tax at GN Group (2013–2016).

  10. Nelson Bright Opoku

    LinkedIn

    Experience: CFO, PwC Africa · PwC

    CFO, PwC Africa at PwC since 2017 (current); he writes that he is a Partner and the Chief Finance Officer of PwC Africa, overseeing operations across the 16 member firms on the continent, and Chief Operating Officer for PwC West Market Area. The profile also lists CFO, PwC Africa Central since 2008 and former Director of Operations (West Market Area) (2013–2017).

Choose the right perspective

Match the person's scope to your question, since a member-firm or regional CFO sees firm-wide planning and governance while a business-line CFO or finance director sees profitability and reporting for one practice. Check each role's dates and entity so you know which part of the PwC network the person's experience comes from.

Questions to take into the conversation

  1. 01How does a professional services firm measure profitability by practice, client and partner?
  2. 02What does a business-line CFO own inside a large advisory or assurance practice?
  3. 03How do finance teams across a global professional services network coordinate reporting and planning?

About this directory

This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.

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