10 Reddit engineering leaders
Ads engineering shows up at three levels among these Reddit engineering leaders (an EVP of ads monetization, the current VP of Engineering for Reddit Ads and a former head of ads engineering), with Amit Puntambekar (who calls the role Chief Technology Officer, Reddit) at the top, plus core product, growth, client platform and developer experience leaders. Talk to them when deciding how to structure ads, platform and developer productivity teams in a consumer social product.
Professionals to explore
Amit Puntambekar
LinkedInExperience: Executive Vice President, Engineering · Reddit, Inc.
Amit Puntambekar has been Executive Vice President, Engineering at Reddit, Inc. since February 2026, a role Amit calls Chief Technology Officer, Reddit, following Senior Vice President of Engineering at Atlassian (2023-2026). Earlier titles include Senior Director of Engineering at Meta (2015-2023), Co-founder and VP of Engineering, QuickFire Networks (acquired by Facebook) (2014-2015) and Co-founder and Head of Engineering - Intel Transcode Service at Intel (2011-2014), a fit for org-wide engineering structure questions.
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Blake Shaw
LinkedInExperience: Senior Director of Engineering · Reddit, Inc.
Blake Shaw, who cites a PhD in Machine Learning, has been Senior Director of Engineering at Reddit, Inc. since 2024. Earlier Instagram roles were Engineering Manager (2019-2021) and Director of Engineering (2021-2024), where Blake was engineering lead for the Instagram Experience team supporting an org of ~100, plus Engineering Manager at Facebook (2016-2019) and Staff Data Scientist at Twitter (2015-2016), a fit for ML-driven consumer experience questions.
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Evan Ettinger
LinkedInExperience: VP of Engineering, Reddit Ads · Reddit, Inc.
Evan Ettinger has led all of Reddit ads engineering as VP of Engineering, Reddit Ads since November 2025, following VP of Engineering, Ads Quality and Measurement (2025) and VP of Engineering, Ads Quality (2025). Earlier Google roles were Principal Software Engineer (2019-2022) and Senior Director of Engineering (2022-2025), a fit for ads quality and measurement questions.
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Howard Ekundayo
LinkedInExperience: Sr. Director of Engineering, Growth · Reddit, Inc.
Howard Ekundayo has been Sr. Director of Engineering, Growth at Reddit, Inc. since November 2025, leading an international engineering organization focused on Reddit consumer product, and describes leading Content Ecosystem engineering. Earlier roles include Member of Technical Staff, ChatGPT at OpenAI (2024-2025), Director of Engineering, Google Search at Google (2022-2024) and Software Engineer, Tech Lead at Google (2015-2018), a fit for growth engineering questions.
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KD Bhulani
LinkedInExperience: Senior Director Of Engineering · Reddit, Inc.
KD Bhulani has been Senior Director Of Engineering at Reddit, Inc. since 2018. Earlier Zynga roles were Principal Software Engineer (2013), Engineering Manager - Words With Friends (iOS & Gameboard) (2014-2015), Senior Engineering Manager - Words With Friends (Mobile Client) (2015-2017) and Director Of Engineering - Words With Friends (Mobile Client) (2017-2018), and KD collaborated with the CTO on a roadmap for modernizing the client tech of Words With Friends, a fit for mobile client questions.
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Keith Preston
LinkedInExperience: Senior Director of Engineering, Client Platforms · Reddit, Inc.
Senior Director of Engineering, Client Platforms at Reddit, Inc. since 2023, Keith Preston is building stronger software development foundations across Client Platforms, iOS Platform, Android Platform, Web Platform, UI Platform, Experimentation, Quality Engineering and Release teams. Earlier titles include Engineering Leader - Developer Platforms at Snap Inc. (2016-2023), Senior Software Engineering Manager at Apple (2011-2016) and Software Engineering Manager Android Software Architect - Lead Platform Software Eng at Garmin (2006-2011).
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Ken Struys
LinkedInExperience: Director of Engineering - Developer Experience · Reddit, Inc.
Ken Struys was Reddit's first Director of Developer Experience, as Director of Engineering - Developer Experience at Reddit, Inc. (2022-2026), where Ken established the organization and "hired talent dense teams to solve the biggest pain points impacting productivity"; DevX became responsible for all AI Dev Tools. Since June 2026 Ken has been Sr Director of Engineering - Developer Experience at Crusoe, and earlier Ken was Sr. Mgr., - Engineering Effectiveness at Twitter (2020-2022) and Director Of Engineering - Engineering Effectiveness at Yelp (2016-2020).
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Ori Schnaps
LinkedInExperience: Former Vice President of Engineering, Core Product · Reddit, Inc.
Former Vice President of Engineering, Core Product at Reddit, Inc. (2023-2025), Ori Schnaps has been Chief Technology Officer at Fetch since September 2025. Other roles include Engineering Director at Facebook (2016-2023), Vice President of Engineering at Zocdoc (2012-2016) and Global Head of Technology at Thomson Reuters (2010-2012), a fit for core consumer product engineering questions.
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Roelof van Zwol
LinkedInExperience: Vice President of Ads Engineering · Reddit, Inc.
Roelof van Zwol moved from Vice President of Ads Engineering at Reddit, Inc. (2022-2024) to EVP of Ads Monetization (2024-2025) and, since 2025, EVP, Ads Monetization, ML & Data Science. Earlier Pinterest roles were Head of Ads Quality and Advertiser Solutions Engineering (2019-2021) and Head of Monetization Sciences and ML Engineering (2021-2022), the pick for ads quality and monetization ML questions.
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Trent Strong
LinkedInExperience: Head of Ads Engineering (Senior Director) · Reddit, Inc.
Trent Strong was Head of Ads Engineering (Senior Director) at Reddit, Inc. (2018-2022), following Senior Engineering Manager, Ad Serving & Ranking there (2017-2018), and has been Director of Engineering, Growth at Shopify since 2022. Earlier, Trent was Head of Engineering at Projector HQ (2015-2017) and Co-Founder at Pareto Inc (2013-2015), the pick for ad serving and ranking questions covering 2017 to 2022.
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Choose the right perspective
Ads questions split by era: Trent Strong covers ad serving and ranking from 2017 to 2022, Roelof van Zwol the move into monetization and ML, and Evan Ettinger the current ads engineering org. For platform and productivity, Keith Preston (client platforms) and Ken Struys (developer experience) fit, while Ori Schnaps and Howard Ekundayo cover core product and growth.
Questions to take into the conversation
- 01How is Reddit's ads engineering split between ad serving, ads quality and measurement, and monetization ML, and how do those teams share data?
- 02What did Reddit's developer experience team change first to improve engineering productivity, and how was it measured?
- 03How do Reddit's client platform teams for iOS, Android and web coordinate releases and experimentation?
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot; roles marked former had ended by then. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.