Media and publishing
10 Spotify marketing leaders
These ten people lead or have led marketing at Spotify, across global brand, consumer, music, podcast, business and regional marketing. A reader can learn how a global audio streaming service runs brand campaigns such as Wrapped, markets to listeners, artists and businesses, and grows its user base in different regions.
Professionals to explore
01—10Bridget Evans
LinkedInExperience: Global Head of Business Marketing · Spotify
Global Head of Business Marketing at Spotify since January 2025, and Global Director, Business Brand Marketing at Spotify from 2023 to 2025. Bridget Evans was also Head of Business Marketing, Instagram and Facebook Family of Apps (2023) and Head of Business Marketing, Instagram Shopping (2020–2023) at Instagram.
Jon King
LinkedInExperience: Director, Global On-Platform Marketing · Spotify
Director, Global On-Platform Marketing at Spotify since February 2022, a director-level marketing role. Jon King was also Associate Director, Content Marketing Growth (2021–2022), worked in Global Content Promotion (2017–2021) and was Head of Pricing & Yield, Europe & APAC (2016–2017) at Spotify.
Laura Kirkpatrick
LinkedInExperience: Senior Director, Global Marketing · Spotify
Senior Director, Global Marketing at Spotify since February 2022, overseeing, per the profile, Spotify's global social, media, partnership, on-platform and experiential teams. Laura Kirkpatrick was also Global Head of Music Marketing (2021–2022), Global Head of Content Promotion, Content Marketing (2017–2022) and Director, UK Artist & Label Marketing (2014–2017) at Spotify.
Lauren Solomon
LinkedInExperience: Sr Director, North America Marketing · Spotify
Sr Director, North America Marketing at Spotify since December 2022, with Sr Director, Global Brand, Podcast Audiobooks Mktg (since 2024) and Head of Global Brand (since 2019) also listed as current Spotify roles. Lauren Solomon's other listed Spotify roles are Sr Director, Global Brand and NA Community Culture (since 2022) and Brand Creative (since 2017).
Leroy Harris
LinkedInExperience: Director, Global Head of Music Marketing · Spotify
Director, Global Head of Music Marketing at Spotify since May 2024, and Head of Marketing UK IE at Spotify from 2023 to 2024. The profile describes reporting directly to a managing director and leading a team overseeing consumer marketing across brand, product, music and content, and Leroy Harris was also Global Head of Culture Marketing at ASOS.com (2017–2019).
Louisa Ferguson
LinkedInExperience: Co-Head, Global Consumer Marketing · Spotify
Co-Head, Global Consumer Marketing at Spotify since September 2024; the profile says Louisa Ferguson leads global marketing across brand, product and growth, including Spotify Wrapped. Louisa Ferguson was also Head of Global Marketing Experience at Spotify (2020–2024) and Lead, Business Strategy at Huge (2018–2020).
Neha Ahuja
LinkedInExperience: Director, Head Of Marketing, India · Spotify
Former Director, Head Of Marketing, India at Spotify (2019–2025), and Director, Head of Growth - JAPAC at Spotify since September 2025, a role the profile says leads initiatives across Japan, Korea, Australia and Southeast Asia to expand Free and Premium user bases. Neha Ahuja was also Vice President Marketing & Partnerships at Vodafone (2017–2019).
Payman Kassaie
LinkedInExperience: Global Brand Director · Spotify
Global Brand Director at Spotify since May 2025, leading, per the profile, a team of more than 15 on Spotify's brand team, with campaign work including Spotify Wrapped, RapCaviar Pantheon and Pet Playlists. Payman Kassaie was also Associate Brand Director (2021–2025), Global Brand Lead (2019–2021) and Global Brand Manager (2015–2018) at Spotify.
Sam Duboff
LinkedInExperience: Sr. Director, Global Head of Marketing & Policy, Spotify for Artists · Spotify
Sr. Director, Global Head of Marketing & Policy, Spotify for Artists at Spotify since May 2026, leading, per the profile, the marketing and policy organization for Spotify's music business and its artist- and industry-facing products. Sam Duboff's other Spotify roles include Director, Head of Brand & Product Marketing, Spotify for Artists (2021–2023) and Head of Product Marketing, Spotify for Artists (2019–2021).
Veda Partalo
LinkedInExperience: VP, Global Head of Marketing, Entertainment (Music, Podcasts, Social & On Platform) · Spotify
Former VP, Global Head of Marketing, Entertainment (Music, Podcasts, Social & On Platform) at Spotify (2020–2022), a role the profile says made Veda Partalo the marketing leader for Spotify's global content organization, overseeing four marketing teams of 80 people. Veda Partalo was also VP, Global Head of Brand Marketing, Premium Subscriptions at Spotify (2018–2021) and EVP, Head of Brand Strategy at McCANN New York (2016–2018).
Choose the right perspective
Match the person's audience to your question, since consumer brand marketing, artist-facing marketing, business marketing and regional growth each work with different goals and channels. Check each person's dates and current title before relying on them for how Spotify markets today.
Questions to take into the conversation
- 01How does a streaming service plan and measure a recurring brand campaign like an annual listening recap?
- 02How do marketing teams that speak to artists and the music industry differ from teams that market to listeners?
- 03How does a global streaming service adapt its growth marketing when entering or expanding in a new region?
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
Request a correction or removal