10 REI operations leaders
Mary-Farrell Tarbox, Vice President, Stores at REI, leads this list of REI operations leaders, alongside people who hold or have held store operations, distribution center and enterprise operations roles at director level and above. A reader can learn how operations leaders work at REI from people who have held the role.
Professionals to explore
Aquila Hussain, MBA, MS
LinkedInExperience: Division Vice President, Enterprise Operations · REI
Aquila Hussain has been Division Vice President, Enterprise Operations at REI since April 2026, based in Portland, Oregon. Aquila Hussain was Senior Director, Materials Supply Chain Operations Excellence at Nike from 2020 to 2024 and Global Head of Strategy, Product Design, Development, and Merchandising at Nike from 2024 to 2025.
Aubin Guinness
LinkedInExperience: Director- Store Operations (HQ) · REI
Aubin Guinness has been Director- Store Operations (HQ) at REI since May 2022, based in the Charlotte Metro area, and the profile headline reads Operations Executive | Operational Excellence | Business Transformation. The listing shows no other roles on the profile, so check the full profile for the rest of the background.
Brian James
LinkedInExperience: Director of Operations · REI
Brian James has been Director of Operations at REI since July 2025, based in Litchfield Park, Arizona. Brian James also held the title Operations Manager at REI from 2022 to 2026 and was Manager Of Operations at UPS from 1999 to 2022, and the listing shows no other roles on the profile.
Cameron Janes
LinkedInExperience: Former Chief Operating Officer · REI
Cameron Janes is a former Chief Operating Officer at REI, a role held from 2024 to 2025, based in Seattle, Washington. Cameron Janes was Chief Commercial Officer at REI from 2022 to 2024 and has been Executive Vice President - Chief Retail Officer at T-Mobile since December 2025.
Jason Madlung
LinkedInExperience: Director Customer Operations · REI
Jason Madlung has been Director Customer Operations at REI since January 2024, based in the Greater Seattle Area. At REI, Jason Madlung was Director, Digital Operations, Chief of Staff from 2018 to 2024, Director, Product Management from 2017 to 2018 and Manager, Digital Operations from 2010 to 2011.
Mary-Farrell Tarbox
LinkedInExperience: Vice President, Stores · REI
Mary-Farrell Tarbox has been Vice President, Stores at REI since October 2022, based in the Greater Chicago Area. Mary-Farrell Tarbox was Vice President Stores | Central Region at Bed Bath & Beyond from 2020 to 2022 and Vice President, Stores at Crate & Barrel from 2015 to 2018, and the profile describes single and multi-unit management experience.
Matt Smith
LinkedInExperience: Director of Operations · REI
Matt Smith has been Director of Operations at REI since December 2022, based in Sumner, Washington. Matt Smith was Assistant General Manager at Lowe's Companies, Inc. from 2021 to 2022 and General Manager DC 299 at Nordstrom from 2017 to 2021, and the profile describes a background in customer service and supply chain.
Scott Jones
LinkedInExperience: Director Of Operations · REI
Scott Jones has been Director Of Operations at REI since June 2022, based in Hendersonville, Tennessee. At REI, Scott Jones was Manager of Operations from 2019 to 2022, Outbound Operations Manager from 2013 to 2019 and Support Services Manager from 2011 to 2013.
Theresa Anderson
LinkedInExperience: Former Director, Store Operations · REI
Theresa Anderson is a former Director, Store Operations at REI, a role held from 2023 to 2026 in which the profile says Theresa Anderson led functions including membership, project management, training, communications and support. At REI, Theresa Anderson was also Interim DVP, Retail Operations from 2022 to 2023 and Director of Retail Operations from 2020 to 2023.
Tina Molski
LinkedInExperience: Director of Operations - DC East · REI
Tina Molski has been Director of Operations - DC East at REI since February 2013, based in Bedford, Pennsylvania. Tina Molski was Warehouse Operations Manager at REI from 2006 to 2013, Operations and Distribution Manager at General Mills from 2001 to 2006 and a Logistics Officer in the US Army from 1994 to 2001.
Choose the right perspective
Match the part of operations in a person's title, such as stores, a distribution center or customer operations, to the question you need answered. Weigh whether a current role or a past one sits closest to the decision you face.
Questions to take into the conversation
- 01What did you focus on first when you took on your operations role at REI?
- 02Which operations decision at REI would you make differently today, and why?
- 03What has your own work taught you about keeping store and distribution operations working together?
Reaching REI operations leaders
How can I contact one of these REI operations leaders?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 1 company: REI, based on profile data retrieved on October 25, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach REI operations leaders?
You choose the offer, starting at $5 per person. The offer is what the person receives, and Instant Expert's fee is added on top, so a $100 offer costs you $125. The fee is 20% of what you pay. You're charged only when the person books the call or sends the answer.
What if they don't reply?
You pay nothing. Instant Expert sends follow-up reminders, and if the person hasn't booked or answered within 7 days, the request expires and any hold on your card is released. You can invite several of the 10 people on this list at once and cap your total spend, so you pay only for the ones who accept.
Can an AI agent ask one of these REI operations leaders a question?
Yes. An agent with a USDC wallet on Base can ask one question without an Instant Expert account. It names the person, for example by the LinkedIn URL on this page, and pays per ask over x402 (HTTP 402). The person answers in writing or by voice note, and if nobody answers within 7 days, the payment goes back to the wallet automatically. Claude and ChatGPT can do the same through the Instant Expert connector: setup is at /docs/mcp for Claude and /docs/chatgpt for ChatGPT. x402 docs
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot; roles marked former had ended by then. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.