10 REI marketing leaders
Chief Marketing Officer, Vice President - Integrated Marketing and Divisional Vice President, Growth Marketing are among the current titles held by these REI marketing leaders, alongside directors of brand strategy, local marketing and performance marketing. A reader can learn how marketing leaders work at REI from people who have held the role.
Professionals to explore
Abigail Jacobs
LinkedInExperience: Chief Marketing Officer · REI
Abigail Jacobs has been Chief Marketing Officer at REI since November 2024, and the profile headline names brand strategy, integrated marketing, communications and social impact. Abigail Jacobs was Senior Vice President, Integrated Marketing and Brand at SEPHORA from 2020 to 2024 and Vice President, Marketing, Campaigns and Content at SEPHORA from 2017 to 2020.
Asheta S.
LinkedInExperience: Divisional Vice President, Marketing Operations · REI
Asheta S. has been Divisional Vice President, Marketing Operations at REI since May 2023, a role the profile places in the marketing department. Asheta S. was Director Marketing Operations, Platforms and Ecosystems at Google from 2022 to 2023 and VP, Marketing and Creative Operations at SEPHORA from 2016 to 2022.
Brian Salter
LinkedInExperience: Director, Local Marketing · REI
Brian Salter has been Director, Local Marketing at REI since March 2023, and was Senior Manager, Local Marketing Group at REI from 2021 to 2023. Brian Salter was also Director of Field Marketing- West: Emerging Brands at The Coca-Cola Company from 2017 to 2021.
Joe Crosby
LinkedInExperience: Director, Brand & Content Marketing · REI
Joe Crosby has been Director, Brand & Content Marketing at REI since May 2024, based on Mercer Island, Washington. At REI, Joe Crosby was also Senior Manager, Brand & Content Marketing from 2023 to 2024, Senior Manager, Content & Media from 2020 to 2023 and Manager, Content & Media from 2019 to 2020.
Jordan LeBaron
LinkedInExperience: Divisional Vice President, Growth Marketing · REI
Jordan LeBaron has been Divisional Vice President, Growth Marketing at REI since January 2024, based in Seattle. At REI, Jordan LeBaron was Divisional Vice President, Marketing Channels from 2023 to 2024, Divisional Vice President, Marketing Channels & Analytics from 2021 to 2023 and Director, Marketing Channels & Planning from 2019 to 2021.
Kelly Walsh
LinkedInExperience: Director Marketing Strategy & Campaign Management · REI
Kelly Walsh has been Director Marketing Strategy & Campaign Management at REI since January 2024, based in the Greater Seattle Area. At REI, Kelly Walsh was also Director Integrated Marketing in 2023 and 2024, Senior Manager Off-Price Marketing from 2022 to 2023 and Marketing Integration Manager from 2015 to 2022.
Kristen Mooney
LinkedInExperience: Director, Brand Strategy · REI
Kristen Mooney has been Director, Brand Strategy at REI since June 2021, based in Seattle. Kristen Mooney was Global Brand Strategy Lead at Etsy from 2019 to 2021, Brand Strategy Director at Droga5 from 2017 to 2018 and VP, Brand Strategy Director at Publicis from 2015 to 2017.
Max Green
LinkedInExperience: Director of Performance Marketing and Analytics · REI
Max Green has been Director of Performance Marketing and Analytics at REI since April 2024, based in the Greater Seattle Area. At REI, Max Green was Director of Marketing Analytics and Operations from 2021 to 2024, Sr Manager of Marketing Planning and Optimization from 2019 to 2021 and Manager of Database Marketing from 2016 to 2019.
Pardis Ghorbani
LinkedInExperience: Former Vice President Marketing and Creative · REI
Pardis Ghorbani is a former Vice President Marketing and Creative at REI, a role held from January 2023 to April 2025, and also served as Interim Chief Marketing Officer at REI in 2024. At REI, Pardis Ghorbani was also Vice President, Customer & Brand Shared Services from 2019 to 2023 and Divisional Vice President, Brand Lab and Creative Shared Services from 2014 to 2019.
Scott Hamlin
LinkedInExperience: Vice President - Integrated Marketing · REI
Scott Hamlin has been Vice President - Integrated Marketing at REI since August 2025, based in Phoenix. Scott Hamlin held the same Vice President - Integrated Marketing title at PetSmart from 2022 to 2025, and was Vice President of Marketing Strategy and Retail Experience at JD Finish Line from 2018 to 2022.
Choose the right perspective
Match the person's marketing area, such as brand, growth, local or performance marketing, to the question you are bringing. Check the dates on each role so you know whether the experience is current or from a few years back.
Questions to take into the conversation
- 01What did you focus on first when you took on your current marketing role?
- 02How do you decide which campaigns or channels get resources when several parts of the business want attention at once?
- 03What changed in how you work when your marketing scope grew or shifted to a new area?
Reaching REI marketing leaders
How can I contact one of these REI marketing leaders?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 1 company: REI, based on profile data retrieved on October 25, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach REI marketing leaders?
You choose the offer, starting at $5 per person. The offer is what the person receives, and Instant Expert's fee is added on top, so a $100 offer costs you $125. The fee is 20% of what you pay. You're charged only when the person books the call or sends the answer.
What if they don't reply?
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Can an AI agent ask one of these REI marketing leaders a question?
Yes. An agent with a USDC wallet on Base can ask one question without an Instant Expert account. It names the person, for example by the LinkedIn URL on this page, and pays per ask over x402 (HTTP 402). The person answers in writing or by voice note, and if nobody answers within 7 days, the payment goes back to the wallet automatically. Claude and ChatGPT can do the same through the Instant Expert connector: setup is at /docs/mcp for Claude and /docs/chatgpt for ChatGPT. x402 docs
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot; roles marked former had ended by then. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.