Retail
10 retail space planning experts
These ten professionals have led or managed store space planning at retailers, in roles covering space planning, space management and floor planning. A reader can learn how retailers plan store space, floor plans and planograms.
Professionals to explore
01—10Andrew Chetwood
LinkedInExperience: Project Manager - Space Planning · Shell
Former Project Manager - Space Planning at Shell (2015–2023), Macro Space Planning Manager at Sally Salon Services (2010–2015) and Category Space Planning Manager at Walgreens Boots Alliance (2006–2009). The profile describes setting up an integrated micro and macro space planning function within Shell, supporting just over 500 stores with floor plans and a suite of over 1000 planograms.
Darren Osborne
LinkedInExperience: Head of Stores Space Planning and Format Design · Currys plc
Head of Stores Space Planning and Format Design at Currys plc since 2024, and former Senior Manager - Space Planning, Visual Merchandising and Store Format & Design there (2020–2024). Former Senior Manager - Store Format & Proposition Development at Dixons Carphone (2015–2020). The profile describes leading store transformation at Currys plc with a focus on the customer journey and profitability.
Jennifer Colley
LinkedInExperience: Director of Space Planning · GPM Investments, LLC
Director of Space Planning at GPM Investments, LLC since 2023, and former Space Planning Manager there (2020–2023). Former Sr. Space Planning Analyst at Sunoco LP (2014–2016). The profile describes retail experience including big box and convenience foods, and JDA category management experience including space planning and floor planning.
Jennifer Hemmy
LinkedInExperience: Director, Space Management · Walgreens
Director, Space Management at Walgreens since 2020, and former Manager, Micro Space - Development Programs at Walgreens (2019–2020) and Manager, Space Management at Sears (2017). The profile describes leading the Planogram Generator and Analytics team, which supported Space Management and the business units through space optimization.
Katie Lois-Poor
LinkedInExperience: Director, Space & Floor Planning · PetSmart
Director, Space & Floor Planning at PetSmart since 2023, alongside the role of Senior Manager, Demand Planning & Allocation there since 2019. Former Director, Inventory Management at Sears (2010–2014). The profile describes managing all aspects of financial and assortment planning and developing tools to optimize inventory.
Louis Dorado
LinkedInExperience: Senior Director of Space Management, Store Design & Planning · DICK'S Sporting Goods
Senior Director of Space Management, Store Design & Planning at DICK'S Sporting Goods since 2022. Former Senior Director of Space Planning, Visual Merchandising, & Capability Development (2013–2017) and Director of Space Planning, Visual Merchandising & Capability Development (2011–2013) at Walgreens. The profile says the teams deliver retail environments that drive basket growth and maximize return on space.
Nicole Zimmer Gonzalez
LinkedInExperience: Director, Space Management & Analytics · Sears
Former Director, Space Management & Analytics at Sears (2010–2016) and General Manager, Space Planning at Circuit City (2003–2009). Former Manager of Merchandise Planning at Sears (2009–2010). The profile describes broad experience in assortment optimization, channel planning and space management, along with transition and transformation planning.
Sarah Skelhorn
LinkedInExperience: Head of Space Planning · Primark
Head of Space Planning at Primark since 2022, a role the profile places in the real estate department at head level. Former Head of Global Store Planning & Branch Merchandising (2021–2022) and Head of Buying & Merchandise - Iberia (2019–2021) at Gant.
Sondra Dunlap
LinkedInExperience: Director of Space Planning · Dollar General
Director of Space Planning at Dollar General since 2018, alongside the role of Planning Director there since 2018, and former Space Planning Manager at Dollar General (2007–2011 and 2011–2018). The profile describes integrating space planning with replenishment and creating master reset and cut-in schedules by working with merchant leadership and the operations team.
Susanne Heissler
LinkedInExperience: Associate Vice President, Space Planning & Retail City · Canadian Tire Corporation
Associate Vice President, Space Planning & Retail City at Canadian Tire Corporation since 2017, and former Associate Vice President, Merchandise Capability Development there (2014–2017). The profile says the current role leads a team of 60 employees to drive sustainable improvements to the productivity and efficiency of 500 Canadian Tire and 65 Party City stores.
Choose the right perspective
Match the person's store format to yours, since space planning for small convenience or discount stores differs from large department or big box layouts. Also decide whether you need help with macro decisions about category space and store formats or with day-to-day planogram production and resets.
Questions to take into the conversation
- 01How do you decide how much space each category gets, and what data do you use to measure return on space?
- 02How do you coordinate store resets and planogram changes with merchants and store operations?
- 03How do you adapt a chain-wide space plan to stores of very different sizes and layouts?
Reaching retail space planning experts
How can I contact one of these retail space planning experts?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 10 companies, including Shell; Currys plc and GPM Investments, LLC, based on profile data retrieved on October 4, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach retail space planning experts?
You choose the offer, starting at $5 per person. It includes Instant Expert's 20% fee, so an offer that pays the person $100 costs you $125. You're charged only when the person books the call or sends the answer.
What if they don't reply?
You pay nothing. Instant Expert sends follow-up reminders, and if the person hasn't booked or answered within 7 days, the request expires and any hold on your card is released. You can invite several of the 10 people on this list at once and cap your total spend, so you pay only for the ones who accept.
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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