10 Salesforce sales leaders
Titles among ten current Salesforce regional vice presidents of sales name a product (Service Cloud, Salesforce Apps), an industry (High Tech), a segment (enterprise, SMB, Western US local government) or a geography, with Betty Lavy Leroy heading sales for CEE and Israel. Customers heading into a large Salesforce renewal, and companies modeling their own sales teams on it, can ask how territories, team structure and second-line management work.
Professionals to explore
Aaron Henderson
LinkedInExperience: Regional Vice President of Sales, Service Cloud · Salesforce
Austin-based Aaron Henderson has been Regional Vice President of Sales, Service Cloud at Salesforce since 2025. Other Salesforce titles include Regional Vice President of Sales, Tableau (2024–2025), Regional Sales Director, Insurance Tableau, a Salesforce Company (2022–2024) and Regional Sales Director, North Central US (2021–2022), with Regional Sales Director - Electrical Engineering Services & Systems at Eaton (2018–2021).
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Amy Smith
LinkedInExperience: Regional Vice President of Sales · Salesforce
Selling analytics into large enterprises is a fit for Amy Smith, Regional Vice President of Sales at Salesforce since 2023 and RVP, Large Enterprise - Analytics there (2020–2023), leading a team of Enterprise account executives. Sr Strategic Account Executive - Analytics Cloud at Salesforce (2018–2020) and Sr Enterprise Account Manager titles at Domo (2015–2018) and EMC (2014–2015) round out Amy's titles.
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Ben Karter
LinkedInExperience: Former Regional Vice President of Sales, Salesforce Apps · Salesforce
Since 2026, Ben Karter has been Regional Vice President of Sales, Salesforce Apps at Salesforce, leading 9 account executives focused on enterprise accounts, and was Regional Vice President of Sales, Tableau - Automotive, Utilities & Energy (2022–2026) and Strategic Account Executive - Tableau (2019–2022). Director of Sales, New England at Sprinklr (2018–2019) is another of Ben's titles, a fit for Slack and Tableau deal questions.
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Betty Lavy Leroy
LinkedInExperience: Regional VP - Head of Sales CEE & Israel · Salesforce
Betty Lavy Leroy holds Regional VP - Head of Sales CEE & Israel (since 2026) and Regional Vice President - Head of sales Mediterranean & Israel (since 2025) at Salesforce, leading a sales organization of 5 FLMs and 50 Account Executives, building the region's GTM strategy and opening a new market in Poland and Hungary. Earlier Salesforce titles include Regional Vice President - SMB Israel (2022–2025) and Senior Regional Sales Director (2021–2022).
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Carlos Mota
LinkedInExperience: Regional Vice President - Enterprise Sales · Salesforce
Carlos Mota, based in São Paulo, has been Regional Vice President - Enterprise Sales at Salesforce since 2025, describing a focus on driving AI adoption in Healthcare & Life Sciences, Education and Travel & Transportation. Salesforce titles also include Regional Sales Director - Enterprise Sales (2021–2025) and Strategic Account Director - Enterprise Sales (2019–2021), and Nexer Enterprise Applications titles include Corporate Sales Director (2015–2019).
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Dan Morgan
LinkedInExperience: Regional Vice President of Sales · Salesforce
Dan Morgan has been Regional Vice President of Sales at Salesforce since 2023, managing the Western United States local government team. Oracle titles include Regional Vice President of Sales (2019–2023) and Applications Sales Manager (2016–2019), with Dynamics ERP Sales Solutions Professional at Microsoft (2015–2016), a fit for questions on selling software to local government and comparing Salesforce with Oracle.
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Matthew Salegna
LinkedInExperience: Regional Vice President of Sales · Salesforce
A second-line sales organization of 50+ team members is what Matthew Salegna leads as Regional Vice President of Sales at Salesforce (since 2026), held alongside Regional Sales Director (since 2024). Matthew's Salesforce titles also include Regional Manager, Commercial Sales (2019–2024) and Senior Account Executive (2016–2019), which make SMB sales management and managing first-line managers the natural topics.
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Nir Friedman
LinkedInExperience: Regional Vice President of Sales · Salesforce
Based in Israel, Nir Friedman has been Regional Vice President of Sales at Salesforce since 2023, and Salesforce titles also include Regional Sales Director (2021–2023), Senior Account Executive (2019–2021) and Account Executive (2018–2019). Mentor at Growthspace since 2024 is another role, and the account executive to RVP titles at one company fit questions on developing sellers into managers.
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Roy B. Walker III
LinkedInExperience: Regional Vice President of Sales · Salesforce
Hiring, training and sales strategy are Roy B. Walker III's responsibilities as Regional Vice President of Sales at Salesforce since 2022, leading a group of individual contributors. Roy's other titles include Senior Account Executive, Large Commercial Market at Salesforce (2018–2022), HCM Account Executive at Paylocity (2017–2018) and Senior Major Market HCM Sales Executive at Paycor (2013–2017), so questions on hiring and coaching account executives fit.
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Swati Arora
LinkedInExperience: Regional Vice President of Sales, High Tech · Salesforce
Consumption selling and enterprise team questions fit Swati Arora, Regional Vice President of Sales, High Tech at Salesforce since 2026 and Sr. Director, Global GTM Strategy & Consumption Selling since 2025. Swati's other Salesforce titles include Director , Global GTM Strategy , Data Cloud and AI (2024–2025) and Regional Sales Director(Slack and Core) (2022–2024), where Swati led a team of 8 Enterprise Account Executives.
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Choose the right perspective
For negotiating a deal on a specific product, Aaron Henderson covers Service Cloud and Ben Karter Slack and Tableau through Salesforce Apps. If you are building a sales organization, Matthew Salegna and Betty Lavy Leroy describe second-line teams of 50 or more, Roy B. Walker III and Nir Friedman also held account executive titles at Salesforce, and Dan Morgan fits public sector selling.
Questions to take into the conversation
- 01How does Salesforce split account coverage between product specialists, industry teams and core account executives on one customer?
- 02What does a Salesforce regional vice president look at when forecasting a quarter and deciding which deals get executive help?
- 03Which levers usually matter most in a Salesforce renewal or expansion negotiation, and when should a customer use them?
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot; roles marked former had ended by then. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.