10 Sally Beauty marketing leaders
A senior director and head of marketing for Beauty Systems Group, a senior marketing director, and directors of brand strategy, brand and media, loyalty strategy and customer acquisition are among these Sally Beauty marketing leaders. A reader can learn how marketing leaders work at Sally Beauty from people who have held the role.
Professionals to explore
Ana Guzman-Briley, MBA
LinkedInExperience: Former Sr. Director of CRM and Channel Strategy · Sally Beauty
Ana Guzman-Briley is a former Sr. Director of CRM and Channel Strategy at Sally Beauty, a role held from May 2021 to February 2026, where the listing says the work covered customer journey development and channel performance. Ana Guzman-Briley has been Director of CRM and Customer Life Cycle at Samsung Electronics America since January 2026 and was Director of Digital Marketing at TGI Fridays from 2019 to 2021.
Elizabeth Sharp Mazzone
LinkedInExperience: Senior Director, Head of Marketing - Beauty Systems Group · Sally Beauty
Elizabeth Sharp Mazzone has been Senior Director, Head of Marketing - Beauty Systems Group at Sally Beauty since July 2023, based in Dallas. Elizabeth Sharp Mazzone was Senior Director, Head of Marketing, Content and Partnerships - Let's Make Art at Creativity, INC from 2021 to 2023 and Director of Marketing - Brand, Experience and Partnerships at GameStop from 2014 to 2021.
Frances M. Lukban
LinkedInExperience: Former Vice President, Content and Media Strategy, North America - Sally Beauty Holdings · Sally Beauty
Frances M. Lukban is a former Vice President, Content and Media Strategy, North America - Sally Beauty Holdings at Sally Beauty, a role held from July 2020 to July 2023. Frances M. Lukban was Vice President, Global and US Marketing, Nail and Beauty Solutions at Coty from 2024 to 2026 and Vice President, Digital and Ecommerce Marketing, North America - Revlon Corp at Revlon from 2018 to 2020.
Grace G.
LinkedInExperience: Director of Customer Acquisition Strategy, Paid Media & SEO · Sally Beauty
Grace G. has been Director of Customer Acquisition Strategy, Paid Media & SEO at Sally Beauty since March 2024, based in Denton, Texas, where the listing says the role drives new customer acquisition for Sally Beauty stores and the website. Grace G. was Head of Performance Marketing, NAM at Fossil Group, Inc. from 2022 to 2024.
Jeff Giordano Martinez-Fonts
LinkedInExperience: Former Sr Director, Marketing & Media Strategy · Sally Beauty
Jeff Giordano Martinez-Fonts is a former Sr Director, Marketing & Media Strategy at Sally Beauty, a role held from April 2022 to June 2026, and was Sr Director, Social Media & Influencer Strategy at Sally Beauty from 2020 to 2022. Jeff Giordano Martinez-Fonts has been Founder & Principal | Fractional CMO at GIO Marketing Consultants, LLC since July 2026, based in Tampa.
Lindsay Halmon
LinkedInExperience: Director of Loyalty Strategy · Sally Beauty
Lindsay Halmon has been Director of Loyalty Strategy at Sally Beauty since April 2025, based in Dallas, and was Senior Marketing Manager - CRM Development at Sally Beauty from 2021 to 2025. Lindsay Halmon was CRM & Email Marketing Manager at CEC Entertainment from 2019 to 2021 and Marketing Manager - CRM & Loyalty at On The Border Mexican Grill & Cantina from 2018 to 2019.
Margaret Burnett
LinkedInExperience: Senior Marketing Director · Sally Beauty
Margaret Burnett holds the title Senior Marketing Director at Sally Beauty, a current role in the marketing department whose start date is not shown, based in Denton, Texas. The profile headline reads Senior Marketing Director at Sally Beauty Company, and this is the only work row shown for Margaret Burnett.
Michelle Cusator
LinkedInExperience: Director, Brand Strategy & Communications · Sally Beauty
Michelle Cusator has been Director, Brand Strategy & Communications at Sally Beauty since August 2025, based in Dallas. At Sally Beauty, Michelle Cusator was also Senior Manager, Brand Strategy from 2023 to 2025, Senior Manager, Public Relations & Influencers from 2021 to 2023 and Public Relations Manager from 2020 to 2021.
Rebecca Ulatowski
LinkedInExperience: Director of Marketing · Sally Beauty
Rebecca Ulatowski has been Director of Marketing at Sally Beauty since November 2024, based in Frisco, Texas. At Sally Beauty, Rebecca Ulatowski was also Merch Marketing Consultant - Happy Beauty Co. from 2023 to 2024, Merchandise Director Professional Hair Care & Styling Tools Applinces & SBH Equipment from 2020 to 2022 and Merchandise Director - Professional Haircolor from 2019 to 2020.
Zach Hovland
LinkedInExperience: Director, Brand & Media · Sally Beauty
Zach Hovland has been Director, Brand & Media at Sally Beauty since October 2025, based in Dallas, with a headline that adds creative strategy, integrated media and omnichannel campaigns. Zach Hovland was Director, Performance Marketing at Gearbox Publishing from 2022 to 2024 and Head of National Ad Sales & Media Partnerships at Game Informer from 2020 to 2021.
Choose the right perspective
Match the person's marketing area, such as brand and media, loyalty and CRM, paid media and customer acquisition, or marketing for Beauty Systems Group, to the decision you face. Weigh when each person held the role, since a current leader and someone who left a few years ago will describe different conditions.
Questions to take into the conversation
- 01What did you focus on first when you took on your marketing role at Sally Beauty?
- 02How did you decide which channels and campaigns to put the most effort behind in your own marketing work?
- 03What has your own marketing work at Sally Beauty taught you about reaching beauty shoppers?
Reaching Sally Beauty marketing leaders
How can I contact one of these Sally Beauty marketing leaders?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 1 company: Sally Beauty, based on profile data retrieved on October 27, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach Sally Beauty marketing leaders?
You choose the offer, starting at $5 per person. The offer is what the person receives, and Instant Expert's fee is added on top, so a $100 offer costs you $125. The fee is 20% of what you pay. You're charged only when the person books the call or sends the answer.
What if they don't reply?
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About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot; roles marked former had ended by then. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.