10 experts in selling to school districts
Vice president titles are held today by seven of these K-12 sellers, at companies including Amplify, Curriculum Associates, Discovery Education and PowerSchool, while Dave Mockensturm at Apple and Jeanine Edwards at Houghton Mifflin Harcourt carried account executive titles for years. Lindsay Stutzman taught in Park Hill School District before moving into sales, useful for an education company working through district budget cycles, procurement and many decision makers.
Professionals to explore
Brian Harris
LinkedInExperience: Senior Vice President of Sales · Discovery Education
Senior Vice President of Sales at Discovery Education since 2024, Brian Harris was Vice President, Education Partnerships there (2023–2024). DreamBox Learning titles were Vice President of Sales, East (2023), Vice President of Sales, Strategic States (2021–2022) and Regional Vice President, National & Strategic (2020–2021). Brian Harris cites 17+ years in K–12 education and describes designing repeatable go-to-market models, useful for sales team design.
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Dave Mockensturm
LinkedInExperience: K12 Account Executive · Apple
Two stints as an account executive at Apple frame Dave Mockensturm's career: K12 Account Executive since 2019 and Account Executive - K12 Education (2003–2011). Between those Apple stints, Dave Mockensturm was Strategic Account Executive at Blackboard (2011–2014), Senior Account Executive at FileWave (2014–2016) and Field Account Executive at Renaissance Learning (2016–2019). The pick for selling education technology to districts as an account executive.
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Jeanine Edwards
LinkedInExperience: Former Senior Account Executive - NWEA Strategic Accounts · Houghton Mifflin Harcourt
Large, urban school districts are the specialty Jeanine Edwards describes, with an understanding of district needs, priorities and funding landscapes and long-cycle enterprise deals. Jeanine Edwards was Senior Account Executive - NWEA Strategic Accounts at Houghton Mifflin Harcourt (2012–2026) and Account Executive, Assessment Solutions K-12 Education at Scantron (1999–2012), and has been Vice President of Business Development at Penda Learning since 2026.
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Jesse Paprocki
LinkedInExperience: Sr. Vice President Sales - Midwest, Northeast & International · Amplify
Jesse Paprocki has been Sr. Vice President Sales - Midwest, Northeast & International at Amplify since 2017. At Pearson, Jesse Paprocki held VP, Midwest Market General Manager (2013–2017), VP, Large District and State Sales (2012–2013), RVP, North America Business Development Solution Lead (2011–2012) and VP, Sales (2009–2011), and describes large-scale sales and implementation in districts and states. The pick for large district and state deals.
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Kelly-Ann Parson
LinkedInExperience: Vice President of Sales · Curriculum Associates
Curriculum Associates titles for Kelly-Ann Parson run from Sales Account Executive (2017–2023) through Sales Director (2023–2024) and Senior Sales Director (2024–2026) to Vice President of Sales since 2026. As an account executive selling to Alabama K-12 schools, Kelly-Ann Parson cites the highest sales in the company in 2021. Earlier, Kelly-Ann Parson was Market Team Lead (Senior Sales) at Compass Learning (2001–2017).
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Kimberley K. Smith, M.Ed.
LinkedInExperience: Vice President of Sales · Robert-Leslie Publishing, LLC
Kimberley K. Smith has been Vice President of Sales at Robert-Leslie Publishing, LLC since 2021, after Senior Account Executive at ACT (2019–2021). Earlier titles include National Sales Director at Capstone (2012–2018), and Vice President of Sales (2011–2012) and Regional Sales Manager - Midwest & West (1999–2004) at Benchmark Education Company. Kimberley K. Smith cites 25+ years in PK-12 literacy, curriculum and educational technology, directing multi-state sales organizations.
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Laurie Lombard
LinkedInExperience: Regional Vice President, State Solutions · Curriculum Associates
State contracts are a fit for Laurie Lombard, who describes business development at the national, state and district level and has been Regional Vice President, State Solutions at Curriculum Associates since 2024. Other titles include Member Solutions Director at ERB (2023–2024), Director of Strategic Partnerships at MetaMetrics, Inc. (2021–2023), Director of Partnerships, Kaplan Partner Solutions (2020–2021) and Vice President of Sales, K-12 Digital Platform at Pearson (2015–2020).
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Laurie Nehf
LinkedInExperience: Area Sales Director, Central Region · HMH
Illinois, Iowa and Chicago Public Schools are the territory of Laurie Nehf's team of Account Executives as Area Sales Director, Central Region at HMH since 2025, alongside Area Sales Director, West Region since 2023. Earlier HMH titles were Manager of Sales, West Region (2021–2023), SR Account Executive (2020) and Account Executive (2016–2019). Good for managing account executives across a region that includes Chicago Public Schools.
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Lindsay Stutzman
LinkedInExperience: Regional Sales Director - Great Plains · Imagine Learning
Lindsay Stutzman has been Regional Sales Director - Great Plains at Imagine Learning since 2026, after Account Executive - Kansas there (2020–2026), partnering with K-12 districts to implement solutions including core curriculum and online courseware. Before sales, Lindsay Stutzman was Instructional Technology Facilitator (2013–2020) and a 5th Grade Teacher (2009–2013) at Park Hill School District, and has taught as an Adjunct Professor at University of Central Missouri.
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Steven Spillane
LinkedInExperience: Regional Vice President, Northeast Field Sales · PowerSchool
Selling district platforms is the fit for Steven Spillane, who cites 13+ years in K12/Public Sector providing consolidated and equitable platforms to school districts. At PowerSchool, Steven Spillane has been Regional Vice President, Northeast Field Sales since 2026, after Director of Named Accounts (2026) and Senior Strategic Solutions Representative (2024–2026) there, and was an Account Executive at Motive (2023–2024).
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Choose the right perspective
For state-level strategy, Laurie Lombard, Jesse Paprocki or Brian Harris have state titles; for large urban districts, Jeanine Edwards names them as a specialty and Laurie Nehf covers Chicago Public Schools. For how single district deals are won, talk to Kelly-Ann Parson about Alabama, Lindsay Stutzman about Kansas or Dave Mockensturm about technology sales at Apple.
Questions to take into the conversation
- 01Inside a district, who usually starts a curriculum or assessment purchase, and who can quietly stop it?
- 02How do you time a district deal around the budget calendar, board meetings and state adoption windows?
- 03What makes a pilot in a few schools turn into a district-wide contract, and what usually stalls it?
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot; roles marked former had ended by then. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.