Higher education
10 experts in selling to universities
These ten sales leaders and account executives have held roles selling to universities and other higher education institutions. A reader can learn how vendors sell to universities and how sales teams that serve higher education are built and run.
Professionals to explore
01—10Brad Parmer
LinkedInExperience: Vice President of Sales · Ellucian
Vice President of Sales at Ellucian since 2023. The profile describes a manager dedicated to supporting Account Executives who help Higher Education institutions with Student Success and Institutional Growth. Former Regional Sales Director (2019–2023), Regional Sales Manager (2017–2019) and Account Executive (2013–2016) at Ellucian.
Bruce Cunningham
LinkedInExperience: Regional Sales Director · Ellucian
Regional Sales Director at Ellucian since 2025, where the profile also lists an Account Executive role since 2023. The profile describes an enterprise sales leader of complex technology initiatives within higher education who navigates long, consultative sales cycles with presidents, provosts, CFOs, CIOs and cabinet-level leaders. Former Account Executive, Sr Principal at Blackbaud (2019–2021).
Catherine Herzog
LinkedInExperience: Account Executive Higher Education · Workday
Account Executive Higher Education at Workday since 2023. Former Account Executive-SaaS Enterprise at Interfolio from Elsevier (2018–2019), Enterprise Sr. Account Executive at Salesforce (2019–2023) and Senior Sales Director-SaaS, Enterprise Consulting at Gerent (2023). The current Workday title names higher education as the segment the role sells into.
David Stinnett
LinkedInExperience: Vice President of Sales · Ellucian
Vice President of Sales at Ellucian since 2024. At Ellucian the profile also lists Senior Director, Regional Sales (2024), Account Executive (2015–2020) and Regional Sales Director (2022–2024), a role it describes as responsible for a team of Account Executives covering the central United States who support Higher Education institutions on student success and operational efficiencies.
Jack Neinken
LinkedInExperience: Higher Education Region Manager · Apple
Former Higher Education Region Manager at Apple (2006–2011); the profile says the person led Apple's #1 ranked $280M Higher Education Southeast Sales Region. Former Vice President of Sales at Instructure (2011–2013), where the profile credits the person with quadrupling revenues from $15 million to $60 million and tripling the customer base. Consultant at Neinken Associates since 2013.
Keegan Fitzgerald
LinkedInExperience: Regional Vice President of Sales, Higher Education · Instructure
Regional Vice President of Sales, Higher Education at Instructure since 2025, where the profile says the person leads eight Enterprise AEs across Tier 1 and strategic system accounts, with 150%+ annual attainment and a #1 Global RVP ranking in 2025. Former Regional Director (2022–2025) and Enterprise Account Executive (2019–2022) at Instructure.
Manuel Figueira
LinkedInExperience: Senior Account Executive - Public Sector and Higher Education · Salesforce
Senior Account Executive - Public Sector and Higher Education at Salesforce since 2026, covering, according to the profile, Salesforce's footprint across Higher Education and the Department for Education and partnering with C-suite academic leaders. The profile also lists Senior Field Sales Account Executive - Higher Education at Salesforce (2019–2026) and Regional Director - Higher Education at Instructure (2018–2019).
Nate Cronk
LinkedInExperience: Vice President of Sales, US · PebblePad - The ePortfolio for Higher Education
Vice President of Sales, US at PebblePad - The ePortfolio for Higher Education since 2026. The profile says the person leads the company's U.S. and Canada sales organization, working alongside provosts, assessment directors and academic leaders across North America. The profile also lists Regional Sales Director at Modern Campus since 2026 and Enterprise Account Executive at Instructure (2023–2026).
Nicole Bell
LinkedInExperience: Director of Sales, North America · Academia by Serosoft, Inc.
Director of Sales, North America at Academia by Serosoft, Inc. since 2026, leading, according to the profile, North American sales for the Academia by Serosoft SIS and partnering with executive leadership across higher education on digital transformation. Former Executive Account Director at Pearson (2019–2022) and Senior Account Executive at Gartner (2023–2025).
Seth Ketcham
LinkedInExperience: Vice President of Sales, Higher Education · Modo Labs
Former Vice President of Sales, Higher Education at Modo Labs (2018–2020), Vice President of Sales at CampusLogic (Acquired by Ellucian) (2020–2022) and Regional Vice President of Sales at TimelyCare (2023–2025). Vice President of Sales at AppsAnywhere (Acquired by Cordance) since 2025, a company the profile describes as a global education technology solution provider.
Choose the right perspective
Match the person's product area to yours, since student information systems, learning platforms, ERP and campus applications reach universities through different buyers and approval paths. For building or running a higher education sales team, favor someone who has led regional or national teams; for working individual deals, favor someone who has carried an account executive quota.
Questions to take into the conversation
- 01Who at a university actually decides on a new software purchase, and how do you build support among provosts, CIOs and finance leaders before procurement starts?
- 02How do you manage long, consultative higher education sales cycles that run through budget years, committees and RFPs?
- 03What changes when selling to a large public university system compared with a smaller private college?
Reaching experts in selling to universities
How can I contact one of these experts in selling to universities?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 8 companies, including Ellucian, Workday and Apple, based on profile data retrieved on October 3, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach experts in selling to universities?
You choose the offer, starting at $5 per person. It includes Instant Expert's 20% fee, so an offer that pays the person $100 costs you $125. You're charged only when the person books the call or sends the answer.
What if they don't reply?
You pay nothing. Instant Expert sends follow-up reminders, and if the person hasn't booked or answered within 7 days, the request expires and any hold on your card is released. You can invite several of the 10 people on this list at once and cap your total spend, so you pay only for the ones who accept.
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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