Healthcare
10 UnitedHealth Group marketing leaders
These ten current and former UnitedHealth Group marketing leaders hold or have held chief marketing officer, vice president and director roles at UnitedHealth Group, UnitedHealthcare and Optum in consumer, brand, enterprise, member engagement and multicultural marketing. A reader can learn how marketing leaders work at UnitedHealth Group from people who have held the role.
Professionals to explore
01—10Amy Adrian Wargin
LinkedInExperience: SVP, Strategy - Enterprise Marketing and Customer Office · UnitedHealth Group
SVP, Strategy - Enterprise Marketing and Customer Office at UnitedHealth Group since 2022. Former VP Marketing, Enterprise Strategic Initiatives (2020–2022), Chief Of Staff (2019–2020), Vice President, Marketing and Growth (2018–2020) and Senior Director Marketing (2017–2018) at UnitedHealth Group.
Darcey Donley
LinkedInExperience: Senior Marketing Director · UnitedHealth Group
Senior Marketing Director at UnitedHealth Group since 2020, leading a team of marketing directors and senior managers focused on engagement in health plan benefits across more than 20 million commercial members. Former Marketing Director, E&I Member Engagement at UnitedHealth Group (2017–2020) and Senior Marketing Manager at Target (2012–2016).
Deanna Doherty
LinkedInExperience: Senior Director, Brand Strategy · UnitedHealthcare
Senior Director, Brand Strategy at UnitedHealthcare since 2025, and former Director, Brand Strategy and Operations at UnitedHealthcare (2022–2025), providing strategic, operational and chief of staff leadership for the enterprise brand team. Former First Vice President, Strategy and Integration leader at Wells Fargo (2019–2021).
Gina Archer, MBC
LinkedInExperience: VP Brand Strategy · UnitedHealth Group
VP Brand Strategy at UnitedHealth Group since 2025, building a brand and reputation function and a data-driven approach to monitoring brand health. Vice President Marketing at UnitedHealth Group (2017–2026), and former Director of Business Planning & Operations (2014–2017) and Marketing Communication Manager (2011–2014) at Optum.
Jennifer Colvin
LinkedInExperience: Former Chief Marketing Officer · UnitedHealthcare
Former Chief Marketing Officer at UnitedHealthcare (2019–2025), with the profile listing retirement from UnitedHealthcare in 2025. Former Chief Marketing Officer and VP Corporate Communications and Commercial Analytics at Upsher-Smith Laboratories (2014–2019) and Vice President, Client Acquisition Strategy and Operations at Ameriprise Financial Services (2006–2014).
Kalyn Waters
LinkedInExperience: Brand Marketing Director, Optum Health & Optum Financial · Optum
Brand Marketing Director, Optum Health & Optum Financial at Optum since 2025, and former Enterprise Marketing Director at UnitedHealth Group (2022–2024), managing enterprise-wide marketing initiatives across UnitedHealth Group, Optum and UnitedHealthcare. Former Executive Director of Marketing, Brand & eCommerce at RZ Industries and Director of Marketing at Minnetonka (2013–2020).
Katie D Miller
LinkedInExperience: Senior Director, Reputation Strategy & Enablement · UnitedHealthcare
Senior Director, Reputation Strategy & Enablement at UnitedHealthcare since 2026, and former Director, Enterprise Brand Initiatives and Innovation at UnitedHealth Group (2026) and Brand Director at Optum (2025–2026). Former Director, Brand (2022–2024) and Associate Director, Brand (2021–2022) at UnitedHealthcare.
Rita Tolbert
LinkedInExperience: Director - Multicultural Marketing · UnitedHealth Group
Director - Multicultural Marketing at UnitedHealth Group since 2016, developing in-culture multimedia marketing strategy, brand advertising, partnership development and experiential event marketing. Former Director Product Operations (2009–2016) and Director Product Management - Hospital Indemnity Plans (2006–2009) at UnitedHealth Group.
Rob Hagemann
LinkedInExperience: Senior Director, Consumer Marketing and Business Development · UnitedHealthcare
Senior Director, Consumer Marketing and Business Development at UnitedHealthcare since 2022, in Minneapolis. Former Fractional CMO and Marketing Consultant at R4 Consulting (2022), VP, Group Account Director at Colle McVoy (2010–2022) and Account Supervisor at McCann (2006–2010).
Todd Campen
LinkedInExperience: Sr. Director - Consumer Marketing · UnitedHealth Group
Sr. Director - Consumer Marketing at UnitedHealth Group since 2020, in the Marketing department. Former Associate Director - Consumer Marketing (2018–2020) and Sr. Marketing Manager - Consumer Marketing (2014–2018) at UnitedHealth Group, and Direct Marketing Manager at Farmers Insurance (2011–2014).
Choose the right perspective
Match the marketing area named in the person's title to the question you bring. Check whether the person's UnitedHealth Group role is current before asking about today's programs.
Questions to take into the conversation
- 01How should brand and performance marketing teams share goals and budget?
- 02What does a marketing director at a large company look at first when a campaign underperforms?
- 03How do marketing leaders at a large company work with product and sales teams on a launch?
Reaching UnitedHealth Group marketing leaders
How can I contact one of these UnitedHealth Group marketing leaders?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 3 companies: UnitedHealth Group, UnitedHealthcare and Optum, based on profile data retrieved on October 15, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach UnitedHealth Group marketing leaders?
You choose the offer, starting at $5 per person. The offer is what the person receives, and Instant Expert's fee is added on top, so a $100 offer costs you $125. The fee is 20% of what you pay. You're charged only when the person books the call or sends the answer.
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Can an AI agent ask one of these UnitedHealth Group marketing leaders a question?
Yes. An agent with a USDC wallet on Base can ask one question without an Instant Expert account. It names the person, for example by the LinkedIn URL on this page, and pays per ask over x402 (HTTP 402). The person answers in writing or by voice note, and if nobody answers within 7 days, the payment goes back to the wallet automatically. x402 docs
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot; roles marked former had ended by then. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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