10 Shake Shack marketing leaders
Senior directors of digital marketing, social media, loyalty, regional marketing and marketing analytics, plus directors of global, lifecycle and brand experience marketing, hold the current titles among these Shake Shack marketing leaders. A reader can learn how marketing leaders work at Shake Shack from people who have held the role.
Professionals to explore
Alaric Sng
LinkedInExperience: Director, Global Marketing · Shake Shack
Alaric Sng has been Director, Global Marketing at Shake Shack since February 2026. Alaric Sng was Senior Manager, Global Marketing there from 2024 to 2026 and Marketing Manager, Global Licensing, Asia from 2022 to 2024, and the profile also lists Manager, Loyalty (Marketing) at Shangri-La Group from 2018 to 2021.
Amanda Tedesco
LinkedInExperience: Senior Director, Social Media & Brand Activation · Shake Shack
Amanda Tedesco has been Senior Director, Social Media & Brand Activation at Shake Shack since September 2026, and the profile also lists Director, Social Media there since February 2025. Amanda Tedesco was Senior Manager, Social Media at Shake Shack from 2020 to 2025 and Head of Social & Content at ClassPass from 2018 to 2020.
Andrew Garfrerick
LinkedInExperience: Sr. Director, Loyalty & Channel Marketing · Shake Shack
Andrew Garfrerick has been Sr. Director, Loyalty & Channel Marketing at Shake Shack since June 2026. Andrew Garfrerick's profile also lists Sr. Director, Off-Premise Innovation at Subway from 2025 to 2026, Sr. Director, Channel Strategy at Papa Johns from 2024 to 2025 and Director at DoorDash from 2020 to 2022.
Chris Hawk
LinkedInExperience: Senior Director, Marketing Analytics & Consumer Insights · Shake Shack
Chris Hawk has been Senior Director, Marketing Analytics & Consumer Insights at Shake Shack since June 2026. Chris Hawk's profile also lists Head of Global Media Investment & Platforms at Etsy from 2024 to 2026, Director, Media Strategy & Investment Performance at Papa Johns from 2021 to 2024 and Director, Connections Investment Performance at The Coca-Cola Company from 2015 to 2019.
Emily Grumet Spence
LinkedInExperience: Senior Director of Regional Marketing · Shake Shack
Emily Grumet Spence has been Senior Director of Regional Marketing at Shake Shack since August 2025. Emily Grumet Spence's profile also lists Vice President Marketing at Tropical Smoothie Cafe from 2022 to 2024, Sr Director, Field Marketing at Arby's from 2016 to 2022 and Director, Field Marketing at Arby's from 2012 to 2016.
Gregory Koizim
LinkedInExperience: Director of Marketing Technology · Shake Shack
Gregory Koizim has been Director of Marketing Technology at Shake Shack since November 2022. Gregory Koizim's profile also lists Director of Email, CRM & Retention at ShermansTravel from 2019 to 2022, Director of CRM at Barnes & Noble, Inc. from 2018 to 2019 and Senior Manager, CRM Marketing there from 2016 to 2018.
Holly Wampler
LinkedInExperience: Director, Brand Experience, Merchandising, and Go To Market · Shake Shack
Holly Wampler has been Director, Brand Experience, Merchandising, and Go To Market at Shake Shack since September 2026, and the profile also lists Director, Brand Experience & Creative Merchandising there since September 2025. Holly Wampler was Senior Merchandising & Brand Marketing Lead at Shake Shack from 2023 to 2025.
Lisa W.
LinkedInExperience: Senior Director of Digital Marketing · Shake Shack
Lisa W. has been Senior Director of Digital Marketing at Shake Shack since February 2025 and was Director of Digital Marketing there from 2023 to 2025. The profile also lists Director of Digital Marketing at Wiley from 2022 to 2023 and Digital Marketing Manager - PINK Brand Liaison at Victoria's Secret & Co. from 2018 to 2020.
Molly Byrnes
LinkedInExperience: Director, Global Marketing · Shake Shack
Molly Byrnes has been Director, Global Marketing at Shake Shack since February 2024. Molly Byrnes was Senior Manager, Global Marketing there from 2022 to 2024 and Manager, Global Marketing from 2019 to 2022, and the profile also lists Account Executive at Ketchum from 2018 to 2019.
Shannon R.
LinkedInExperience: Director, Loyalty & Lifecycle Marketing · Shake Shack
Shannon R. has been Director, Loyalty & Lifecycle Marketing at Shake Shack since September 2026. Shannon R. was Senior Manager, Lifecycle Marketing there from 2022 to 2026, Manager, Lifecycle Marketing in 2022 and Manager, CRM Marketing from 2019 to 2022.
Choose the right perspective
Match the person's marketing area to your question, since digital and social, loyalty and lifecycle, regional and global marketing each involve different decisions. Check the start date of each current title to judge how recent the experience is.
Questions to take into the conversation
- 01What did you change first after taking on your current marketing role?
- 02How do you decide which guest channels get the most attention in a campaign?
- 03What has your own work taught you about building loyalty for a restaurant brand?
Reaching Shake Shack marketing leaders
How can I contact one of these Shake Shack marketing leaders?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 1 company: Shake Shack, based on profile data retrieved on October 19, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach Shake Shack marketing leaders?
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Can an AI agent ask one of these Shake Shack marketing leaders a question?
Yes. An agent with a USDC wallet on Base can ask one question without an Instant Expert account. It names the person, for example by the LinkedIn URL on this page, and pays per ask over x402 (HTTP 402). The person answers in writing or by voice note, and if nobody answers within 7 days, the payment goes back to the wallet automatically. Claude and ChatGPT can do the same through the Instant Expert connector: setup is at /docs/mcp for Claude and /docs/chatgpt for ChatGPT. x402 docs
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot; roles marked former had ended by then. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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