Data infrastructure
10 Snowflake marketing leaders
These ten marketing leaders have held senior director, vice president or chief marketing officer roles at Snowflake, covering global, regional, growth, campaign and partner marketing. A reader can learn how Snowflake plans demand generation, product marketing and regional marketing for an enterprise software business.
Professionals to explore
01—10Christine Johnson
LinkedInExperience: Sr. Director, Alliances Marketing & Partner Programs · Snowflake
Former Sr. Director, Alliances Marketing & Partner Programs at Snowflake (2017–2021). The profile describes a senior director in alliances and partner marketing responsible for go-to-market strategies and programs that deliver pipeline and enable the partner ecosystem. Other roles include Sr. Director, Global Partner Marketing at PROS (2015–2017).
Denise Persson
LinkedInExperience: CMO · Snowflake
CMO at Snowflake since May 2016, with the profile headline reading CMO at Snowflake - The AI Data Cloud. Prior roles include CMO at Apigee (2013–2016). The profile also lists board roles at Patricia Industries since 2022, Neo4j (2018–2023) and Lightstep (2019–2020).
Diana Guo
LinkedInExperience: Senior Director of Marketing · Snowflake
Senior Director of Marketing at Snowflake since May 2025, with the profile headline reading Senior Director of Marketing, Snowflake China. Prior roles include Head of Marketing, Google Cloud, North Asia at Google (2018–2025), Chief Marketing Officer, Greater China at Microsoft (2016–2018) and Marketing Director, Greater China at Amazon Web Services (AWS) (2013–2016).
Dora K.
LinkedInExperience: VP Growth and Revenue Marketing · Snowflake
VP Growth and Revenue Marketing at Snowflake since March 2024; the profile describes directing the regional growth strategy to achieve 101% of New Business targets. Prior roles include Head of Marketing EMEA at Amplitude (2021–2024), Head of Marketing EMEA at Atlassian (2020–2021) and Director Marketing EMEA at Palo Alto Networks (2013–2020).
Hillary Carpio
LinkedInExperience: VP, Growth Marketing · Snowflake
VP, Growth Marketing at Snowflake since February 2025. Hillary Carpio's other Snowflake roles include Sr. Director, Growth Marketing (2023–2025), Senior Director, Account Based Marketing (2022–2023) and Director, Account Based Marketing (Pre-IPO) (2019–2022). Earlier, Senior Manager, Global Digital Marketing & Demand Gen at Fortinet (2019).
Jennifer King
LinkedInExperience: Senior Director, Integrated Campaign Marketing · Snowflake
Senior Director, Integrated Campaign Marketing at Snowflake since February 2026, leading integrated campaign and engagement marketing teams that drive demand, user growth and customer expansion, per the profile. Earlier, Head of Demand Generation at Snowflake (2024–2026) and Vice President, Engagement Marketing at Zendesk (2021–2024).
Karen Beauné
LinkedInExperience: VP International Marketing · Snowflake
VP International Marketing at Snowflake since September 2020, after an earlier Marketing Consultant role at Snowflake (2018–2019). Prior roles include Senior Director EMEA Marketing at Palo Alto Networks (2016–2018) and EMEA Marketing Director at Palo Alto Networks (2012–2016). The profile also lists Founder at Stelline Conseil from 2018.
Krzysztof Zielinski
LinkedInExperience: Vice President - Marketing - APJ · Snowflake
Vice President - Marketing - APJ at Snowflake since September 2021, based in Sydney and listed at vice president level in the marketing department. Prior roles include Head of Marketing - Google Cloud - APJ at Google (2016–2021), Head of Marketing - AP at Amazon Web Services (AWS) (2014–2016) and Head of Marketing - APJ at LinkedIn (2013–2014).
Saba Mirza
LinkedInExperience: Senior Director, Head of Industry & Solutions Product Marketing · Snowflake
Former Senior Director, Head of Industry & Solutions Product Marketing at Snowflake (February–August 2026), and Head of Global Marketing Strategy and Planning there since August 2026. Also Director, Product Marketing - Industry & Solutions at Snowflake (2024–2026), and previously Vice President, Global Marketing at Resolve (2022–2024).
Tanuj B.
LinkedInExperience: Senior Vice President, Marketing · Snowflake
Senior Vice President, Marketing at Snowflake since March 2025, a role the profile lists as covering Core Product Marketing, DevRel, Industry, Partner Marketing and AR. Prior roles include Senior Vice President, OCI, AI, Analytics, Data & Dev Plat Product Marketing at Oracle (2022–2025) and General Manager, Azure at Microsoft (2015–2022).
Choose the right perspective
Match the person to the part of marketing you are deciding on, since growth, campaigns, product marketing, partner programs and regional teams each answer different questions. For company-wide strategy and positioning, start with the most senior leaders; for execution questions, pick the person who ran that specific program.
Questions to take into the conversation
- 01How does Snowflake split marketing investment between demand generation, product marketing and regional field marketing?
- 02How do marketing and sales teams at Snowflake agree on pipeline targets and measure marketing's contribution?
- 03What changes when a marketing program built for one region is adapted for another?
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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