Financial technology
10 SoFi marketing leaders
These ten current and former SoFi marketing leaders have held director, senior director, head and vice president roles in brand, social and influencer, product and affiliate marketing at SoFi. A reader can learn how marketing leaders work at SoFi from people who have held the role.
Professionals to explore
01—10Amanda Van Ness
LinkedInExperience: Director, Affiliate Marketing - Platform Capabilities and New Member Growth · SoFi
Director, Affiliate Marketing - Platform Capabilities and New Member Growth at SoFi since November 2024, tagged Director level in Marketing. Former Senior Manager, Affiliate Marketing (2021–2024) and Manager of Affiliate Marketing (2020–2021) at LQ Digital, and Account Manager at Acceleration Partners (2018–2020).
Daphne Fox
LinkedInExperience: Director of Product Marketing, PALS · SoFi
Director of Product Marketing, PALS at SoFi since November 2025, tagged Director level in Marketing, based in Greater Philadelphia. Former Senior Marketing Manager, SMB Global Financial Services at PayPal (2022–2025) and Assistant Vice President, Marketing Manager, Elan Financial Services at U.S. Bank (2020–2022).
Fang Zhu
LinkedInExperience: Former Senior Director, Credit Card Product Marketing · SoFi
Former Senior Director, Credit Card Product Marketing at SoFi (2022–2025); the highlight says Fang launched two new credit cards there, SoFi Everyday Cash Rewards and SoFi Essential. Now SVP, Head of Marketing and Customer Analytics at PNC since May 2025. Former Director - Head of New Customer Acquisitions at Capital One (2018–2022).
Jean-Michel Hoffman
LinkedInExperience: Vice President, SoFi Brand · SoFi
Vice President, SoFi Brand at SoFi since August 2023; the highlight says Jean-Michel leads the brand team covering strategy, marketing, social and influencers. Former Sr. Director, Head of Brand Strategy, Social & Influencer Marketing (2020–2023), Director, Brand Strategy + Marketing (2019–2020) and Associate Director, Brand Strategy (2019) at SoFi.
Kaitlin McCafferty
LinkedInExperience: Former Product Marketing Director · SoFi
Former Product Marketing Director at SoFi (2021–2024), tagged Director level in Marketing, based in Greater Boston. Now in Product Marketing at OnePay since February 2024. Former VP, Senior Product Marketing Partner, Strategy at Citizens (2017–2021) and Director of Marketing at Monogram (2011–2017).
Margaret Furth
LinkedInExperience: Senior Director, Social and Influencer Marketing · SoFi
Senior Director, Social and Influencer Marketing at SoFi since August 2023, a role the headline also describes as head of social and creator strategy, after serving as Director, Social and Influencer Marketing at SoFi (2019–2023). Former Account Director at VCCP US (2018–2019).
Onaisa Landis
LinkedInExperience: Senior Director, Head of Invest Marketing · SoFi
Senior Director, Head of Invest Marketing at SoFi since May 2023, based in the Raleigh-Durham area. Former Vice President Marketing at Octane® (2021–2023), and Head of Checking Growth Marketing (2019–2021) and Director, Product Mktg & Customer Engagement (2018–2019) at Capital One.
Rebecca Madole
LinkedInExperience: Head of Product Marketing, SoFi Mortgage and Home Equity · SoFi
Head of Product Marketing, SoFi Mortgage and Home Equity at SoFi since October 2025. Former Head of Product Marketing - Checking and Savings (2024–2026), Head of Marketing - Personal Loans and Mortgage (2021–2024) and Head of Marketing - Personal Loans (2020–2021) at SoFi, and Senior Director, Product Strategy at Discover (2019–2020).
Sam Matthews
LinkedInExperience: Group Strategy Director · SoFi
Group Strategy Director at SoFi since January 2023; the highlight says Sam is head of brand strategy, leading the team responsible for transforming SoFi from an industry disruptor into a household name. Former Group Strategy Director at TBWA\Media Arts Lab (2019–2022) and Strategy Director at Droga5 (2015–2018).
Shelley Flenniken
LinkedInExperience: Senior Director Product Marketing - Student Lending · SoFi
Senior Director Product Marketing - Student Lending at SoFi since March 2024, after serving as Director Product Marketing - Lending at SoFi (2022–2024), based in Washington, D.C. Former Senior Manager - Product Strategy at Discover (2019–2022) and Brand Manager at Conagra Brands (2017–2019).
Choose the right perspective
Pick the person whose own title is closest to your question, such as brand, social and influencer, affiliate or product marketing. Check whether the person's SoFi role is current before asking about today's programs.
Questions to take into the conversation
- 01How have you measured whether a brand campaign changed consideration or sign-ups?
- 02How did you plan the marketing for a product launch you led, and what would you change?
- 03How have you measured the effect of social, influencer or affiliate programs?
Reaching SoFi marketing leaders
How can I contact one of these SoFi marketing leaders?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 1 company: SoFi, based on profile data retrieved on October 15, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach SoFi marketing leaders?
You choose the offer, starting at $5 per person. The offer is what the person receives, and Instant Expert's fee is added on top, so a $100 offer costs you $125. The fee is 20% of what you pay. You're charged only when the person books the call or sends the answer.
What if they don't reply?
You pay nothing. Instant Expert sends follow-up reminders, and if the person hasn't booked or answered within 7 days, the request expires and any hold on your card is released. You can invite several of the 10 people on this list at once and cap your total spend, so you pay only for the ones who accept.
Can an AI agent ask one of these SoFi marketing leaders a question?
Yes. An agent with a USDC wallet on Base can ask one question without an Instant Expert account. It names the person, for example by the LinkedIn URL on this page, and pays per ask over x402 (HTTP 402). The person answers in writing or by voice note, and if nobody answers within 7 days, the payment goes back to the wallet automatically. x402 docs
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot; roles marked former had ended by then. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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