10 Tapestry marketing leaders
Kylene Campos, SVP Tapestry Asia - Brand and Growth Strategy, leads this list of Tapestry marketing leaders, which also includes the Marketing Director for Coach Japan and directors of affiliate marketing and social media. A reader can learn how marketing leaders work at Tapestry from people who have held the role.
Professionals to explore
Alicia Yeo
LinkedInExperience: Senior Director, KSNY APAC Marketing · Tapestry
Alicia Yeo has been Senior Director, KSNY APAC Marketing at Tapestry since March 2026, based in Singapore, and the profile headline calls the role Senior Director, Kate Spade APAC Marketing. At Tapestry they were Senior Director of Marketing, Southeast Asia & Oceania (2022–2026) and Marketing Director, Southeast Asia (2018–2022), and they list a Marketing Director, SEA & Oceania role at Coach (2011–2022).
Gemma Barfi
LinkedInExperience: PR Director, EMEAI (Coach & Kate Spade) · Tapestry
Gemma Barfi has been PR Director, EMEAI (Coach & Kate Spade) at Tapestry since October 2020, based in London, and the profile says the role oversees the PR strategies for Coach and Kate Spade. They were also Senior Manager - PR, Celebrity & Influencer, EMEAI at Tapestry in 2020 and Senior PR Manager, EMEIA and LATAM at Coach (2019–2020).
Genna Mordaga
LinkedInExperience: Former Senior Director, Search & Feeds · Tapestry
Genna Mordaga is a former Senior Director, Search & Feeds at Tapestry, a role held from June 2024 to September 2025, based in New York. At Tapestry, Genna Mordaga was also Director, Paid Search and Product Feeds (2022–2024) and Director, Paid Search (2021–2022), and the profile headline lists integrated media and paid search and performance marketing.
Greg Merwede
LinkedInExperience: Former Senior Director, Marketing · Tapestry
Greg Merwede is a former Senior Director, Marketing at Tapestry, a role held from March 2021 to July 2025, and the profile's about line reads Senior Director, Social & Display at Tapestry. Greg Merwede was AVP, Paid Social at L'Oréal (2025–2026) and has been Senior Director, Digital Performance Management at Ralph Lauren since September 2026.
Keiko Yoshikawa
LinkedInExperience: Marketing Director, Coach Japan · Tapestry
Keiko Yoshikawa has been Marketing Director, Coach Japan at Tapestry since September 2025, based in Tokyo. They were also Head of Hair Care, Marketing at Dyson (2022–2025), Marketing Manager Kerastase at L'Oréal (2017–2022) and Brand Manager - skin care brand SENKA at Shiseido (2016–2017).
Kristy Williams
LinkedInExperience: Director, Tapestry Social Media · Tapestry
Kristy Williams has been Director, Tapestry Social Media at Tapestry since October 2021, based in New York. At Tapestry they were Senior Manager, Communications (2019–2021) and Manager, Internal Communications (2017–2019), and they were also Manager, Internal Communications at Coach (2016–2017).
Kylene Campos
LinkedInExperience: SVP Tapestry Asia - Brand and Growth Strategy · Tapestry
Kylene Campos has been SVP Tapestry Asia - Brand and Growth Strategy at Tapestry since January 2026, based in Singapore. They were also Vice President, Skin Health & Beauty, Asia Pacific at Kenvue (2024–2026), Chief Marketing Officer at TATCHA (2021–2024) and Global Operations Leader & Chief Marketing Officer, SK-II at Procter & Gamble (2016–2019).
Margaret Simonovska
LinkedInExperience: Former Head of Marketing, PR Communications and Ecommerce ANZ · Tapestry
Margaret Simonovska is a former Head of Marketing, PR Communications and Ecommerce ANZ at Tapestry, a role held from September 2018 to May 2025, based in the Greater Sydney Area. Margaret Simonovska was also Head Of Marketing Communications at JAN LOGAN (2017–2018) and Strategic Advisor Brand, Customer & Commercial Growth at Margaux (2025–2026).
Susie Dewey
LinkedInExperience: Former Senior Director Marketing & PR, Tapestry EMEAI (Coach, Kate Spade, Stuart Weitzman) · Tapestry
Susie Dewey is a former Senior Director Marketing & PR, Tapestry EMEAI (Coach, Kate Spade, Stuart Weitzman) at Tapestry, a role held from August 2023 to April 2026, and was Marketing Director EMEIA (Coach, Kate Spade, Stuart Weitzman) there from 2020 to 2023. Susie Dewey has been Chief Marketing Officer at The Diamond Collective since April 2026, based in the London area.
Tiffany Moy
LinkedInExperience: Director of Affiliate Marketing · Tapestry
Tiffany Moy has been Director of Affiliate Marketing at Tapestry since January 2021, based in New York, and the profile headline names Coach, Kate Spade and Stuart Weitzman. They were also Senior Manager, Digital Marketing at Coach (2016–2021), Senior Manager, Digital Marketing at BaubleBar Inc. (2014–2016) and Marketing Manager, Online at Rent The Runway (2011–2014).
Choose the right perspective
Match the person's region and marketing focus to the decision you face, since brand, affiliate, social and PR roles see different parts of the work. Weigh how recently someone held the role against the depth of the roles they held around it.
Questions to take into the conversation
- 01What does your marketing role own day to day, and how does it work with the brand and regional teams around it?
- 02What did you change first when you took on your current marketing role, and why?
- 03What would you tell someone stepping into a marketing leadership role at a fashion company for the first time?
Reaching Tapestry marketing leaders
How can I contact one of these Tapestry marketing leaders?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 1 company: Tapestry, based on profile data retrieved on October 25, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach Tapestry marketing leaders?
You choose the offer, starting at $5 per person. The offer is what the person receives, and Instant Expert's fee is added on top, so a $100 offer costs you $125. The fee is 20% of what you pay. You're charged only when the person books the call or sends the answer.
What if they don't reply?
You pay nothing. Instant Expert sends follow-up reminders, and if the person hasn't booked or answered within 7 days, the request expires and any hold on your card is released. You can invite several of the 10 people on this list at once and cap your total spend, so you pay only for the ones who accept.
Can an AI agent ask one of these Tapestry marketing leaders a question?
Yes. An agent with a USDC wallet on Base can ask one question without an Instant Expert account. It names the person, for example by the LinkedIn URL on this page, and pays per ask over x402 (HTTP 402). The person answers in writing or by voice note, and if nobody answers within 7 days, the payment goes back to the wallet automatically. Claude and ChatGPT can do the same through the Instant Expert connector: setup is at /docs/mcp for Claude and /docs/chatgpt for ChatGPT. x402 docs
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot; roles marked former had ended by then. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.