Fashion and apparel
10 Nordstrom merchandising leaders
These ten current and former Nordstrom merchandising leaders have held executive vice president and general merchandise manager, senior vice president and vice president divisional merchandise manager roles at Nordstrom and Nordstrom Rack. A reader can learn how merchandising leaders work at Nordstrom from people who have held the role.
Professionals to explore
01—10Anna Kaplan
LinkedInExperience: VP DMM Womens and Kids Footwear · Nordstrom
VP DMM Womens and Kids Footwear at Nordstrom since March 2024. Anna Kaplan also lists Director Of Merchandising Kids Shoes and Women's Best Shoes for Nordstrom and Nordstrom Rack as a current role since 2020, and earlier at Nordstrom was Planning Manager Salon Shoes and Designer Handbags (2019–2020), Replenishment Manager Accessories Division (2017–2019) and Buyer Sleepwear (2014–2017).
Carrie Vanderslice
LinkedInExperience: VP Divisional Merchandise Manager · Nordstrom
VP Divisional Merchandise Manager at Nordstrom since December 2025; their profile headline names kids' apparel, gear and toys. Before that, Carrie Vanderslice was Senior Director, Merchandising (2023–2025) and Director, Merchandising (2022–2024) at Nordstrom, and earlier Director, Product Development (2020–2022) and Director, Product Development, Technical Design, and Color (2019–2020) there.
Jenna Cohen
LinkedInExperience: VP DMM, Accessories and Home Division · Nordstrom
VP DMM, Accessories and Home Division at Nordstrom since December 2025. Before that, Jenna Cohen was Accessories Merchandise Director, Nordstrom Rack (2025) and Merchandise Director, Men's and Women's Specialized (2020–2025) at Nordstrom, and earlier National Lingerie and Legwear Buyer (2016–2020) and National Sunglass and Trend Accessories Buyer (2015–2016) there.
Kristin Frossmo
LinkedInExperience: EVP General Merchandise Manager, Shoe Division · Nordstrom
Former EVP General Merchandise Manager, Shoe Division at Nordstrom (2016–2020), and Vice President of Merchandising there since October 2024, which their profile ties to the shoes and accessories divisions at Nordstrom Rack. At Nordstrom, Kristin Frossmo was also VP DMM Lingerie, Hosiery, Active, Swim (2011–2016) and Divisional Merchandise Manager for BP Shoes (2006–2011) and Kids' Shoes (2005–2006).
Lori Marten
LinkedInExperience: EVP General Merchandise Manager · Nordstrom
EVP General Merchandise Manager at Nordstrom since April 2024, a role their profile headline ties to Nordstrom Rack. At Nordstrom, Lori Marten was also SVP Divisional Merchandise Manager - Men's Apparel & Men's Women's Specialized Categories (2022–2024), and their profile lists a VP Divisional Merchandise Manager role there from 1995 to 2022.
Rachel Adams (McDonald)
LinkedInExperience: VP DMM Accessories & Home · Nordstrom
Former VP DMM Accessories & Home at Nordstrom (2022–2025). Before that, Rachel Adams was Merchandise Director at Nordstrom for accessories, fragrance, men's grooming, outerwear, dresses and bridal (2017–2022) and Planning Manager, Women's Emerging Designer Apparel & Pop-In Concepts (2015–2017). They have been Divisional Merchandise Manager - Men's Apparel at REI since April 2026.
Sarah Waite
LinkedInExperience: SVP Business Strategy & Merchandising, NPG · Nordstrom
SVP Business Strategy & Merchandising, NPG at Nordstrom since May 2024, which their profile headline describes as the Nordstrom Private Brand Group, after serving as VP Business Strategy & Merchandising, Nordstrom Product Group (2022–2024). At Nordstrom, Sarah Waite was also Interim President, Nordstrom Product Group (2022), VP DMM, Better Sportswear Women's Apparel (2020–2022) and VP DMM, Accessories & At Home (2018–2020).
Stacey Traenkner Callaghan
LinkedInExperience: VP Divisional Merchandise Manager · Nordstrom
VP Divisional Merchandise Manager at Nordstrom since September 2024; their profile describes the role as DMM of Women's Apparel at Nordstrom Rack, leading a team of merchants. Stacey Traenkner Callaghan also lists planning roles at Nordstrom as current, Sr. Director Assortment Planning Nordstrom Rack (since 2022) and Director Category Planning (since 2020), and was a Sr. Manager Digital Merchandising there (2019–2020).
Tiffany Rhoades
LinkedInExperience: VP DMM Women s Modern Apparel · Nordstrom
VP DMM Women's Modern Apparel at Nordstrom since April 2026. Before that, Tiffany Rhoades was Director Of Merchandising at Nordstrom (2022–2026), and earlier Planning Manager, Women's Off-Price (2020–2022), Planning Manager, Women's Contemporary Apparel (2019–2020) and Buyer, Prestige Designer Collections (2017–2019) there.
Tina Aniversario
LinkedInExperience: VP DMM MEN’S APPAREL & OUTWEAR FULL PRICE · Nordstrom
VP DMM Men's Apparel & Outerwear Full Price at Nordstrom since October 2022, a role their profile says creates and oversees the North American merchandise strategy, selection and procurement of product for the assigned divisions. At Nordstrom, Tina Aniversario was also VP DMM Men's Apparel Full Price & Off Price (2020–2022), VP DMM of Men's Sportswear Full Price (2010–2020), DMM Men's Apparel Full Price (2006–2010) and Buyer, Men's Sportswear (2002–2006).
Choose the right perspective
Match the person's category to your question, since leaders of different categories know different parts of the business best. Check whether their role is current or past and how senior it was, because a single-category view and a whole-division view answer different questions.
Questions to take into the conversation
- 01How is a merchandising team at a large retailer like Nordstrom organized across divisions and categories?
- 02What does a merchandising leader at a company like Nordstrom spend most of their time on?
- 03How do merchandising leaders work with planning, marketing and store teams on a category?
Reaching Nordstrom merchandising leaders
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About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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