10 Ulta Beauty marketing leaders
Chief Marketing Officer, VP Marketing, Senior Director, CRM & Personalization and Senior Director, Media Strategy are among the current titles held by these Ulta Beauty marketing leaders. A reader can learn how marketing leaders work at Ulta Beauty from people who have held the role.
Professionals to explore
Alyssa D'Anna Kelly
LinkedInExperience: Senior Director, Media Strategy · Ulta Beauty
Alyssa D'Anna Kelly has been Senior Director, Media Strategy at Ulta Beauty since February 2026, based in the Chicago area. Alyssa D'Anna Kelly was SVP, Director at Starcom from 2024 to 2026, VP, Director at Starcom from 2019 to 2024 and Director at Starcom from 2017 to 2019.
Brandi Pitts
LinkedInExperience: Former Senior Vice President, Brand Marketing and Media · Ulta Beauty
Brandi Pitts is a former Senior Vice President, Brand Marketing and Media at Ulta Beauty, a role held from January 2023 to January 2025. The profile says Brandi Pitts created a new culture-driven brand strategy and led the transformation of media, storytelling, social, and influencer marketing there. Brandi Pitts was Global Head of Digital Marketing at Meta from 2020 to 2023.
Debra Poole
LinkedInExperience: Director, Audience and Channel · Ulta Beauty
Debra Poole has been Director, Audience and Channel at Ulta Beauty since October 2025, with a headline of Marketing Director of Audience and Channel. At Ulta Beauty, Debra Poole was also Senior Manager, Customer Marketing Operations from 2021 to 2025 and Manager CRM Operations from 2018 to 2021, and was a Marketing Analyst at Winston Brands Inc from 2008 to 2018.
Emily Maxey
LinkedInExperience: VP Marketing · Ulta Beauty
Emily Maxey has been VP Marketing at Ulta Beauty since May 2026, based in the New York City area. Emily Maxey was Senior Vice President Global Brand Marketing at FILA from 2023 to 2025, VP Global Marketing & Purpose at adidas from 2021 to 2023 and VP Global Marketing / adidas Newsrooms at adidas from 2016 to 2021.
Erin Houg
LinkedInExperience: VP, Media, UB Media, CRM, and Personalization · Ulta Beauty
Erin Houg has been VP, Media, UB Media, CRM, and Personalization at Ulta Beauty since June 2025, based in the Chicago area, and was VP, Media and UB Media at Ulta Beauty from 2024 to 2025. Erin Houg was EVP, Media Director at Starcom from 2020 to 2024 and Senior Vice President at Starcom from 2013 to 2020.
Kelly Mahoney
LinkedInExperience: Chief Marketing Officer · Ulta Beauty
Kelly Mahoney has been Chief Marketing Officer at Ulta Beauty since February 2025, based in the Chicago area. At Ulta Beauty, Kelly Mahoney was also Senior Vice President, Customer and Growth Marketing from 2023 to 2025, Vice President, Customer Marketing from 2019 to 2023 and Senior Director of Customer Marketing from 2018 to 2019.
Melissa Berscheid
LinkedInExperience: Senior Director, CRM & Personalization · Ulta Beauty
Melissa Berscheid has been Senior Director, CRM & Personalization at Ulta Beauty since October 2024, with a headline of Customer Marketing and Technology Leader at Ulta Beauty, based in the Chicago area. At Ulta Beauty, Melissa Berscheid was also Senior Director Member Marketing Technology from 2021 to 2024 and Director, CRM Technology and Operations from 2018 to 2021.
Michelle Crossan-Matos
LinkedInExperience: Former Chief Marketing Officer · Ulta Beauty
Michelle Crossan-Matos is a former Chief Marketing Officer at Ulta Beauty, a role held from January 2023 to January 2025, overseeing eCommerce, member loyalty, Credit, UB brand building, creative, store design, guest services, public relations, consumer insight, and UB Media. Michelle Crossan-Matos has been Chief Brand & Experience officer at SharkNinja since April 2026.
Shannon Kerrigan
LinkedInExperience: Director, Integrated Marketing & Brand Equity · Ulta Beauty
Shannon Kerrigan has been Director, Integrated Marketing & Brand Equity at Ulta Beauty since December 2025, based in the Chicago area. Shannon Kerrigan was Director, Agency Management & Integration - North America at SC Johnson from 2024 to 2025, Senior Brand Manager, US Commercialization, Ziploc at SC Johnson from 2023 to 2024 and Global Brand Manager, Glade at SC Johnson from 2022 to 2023.
Choose the right perspective
Match the person's marketing area, such as brand, media and UB Media, CRM and personalization, public relations and social, or audience and channel marketing, to the decision you face. Weigh when each person held the role, since a current leader and someone who left a few years ago will describe different conditions.
Questions to take into the conversation
- 01What did you focus on first when you took on your marketing role at Ulta Beauty?
- 02How did you set priorities for your own marketing area at Ulta Beauty?
- 03What has your own marketing work at Ulta Beauty taught you that you would pass on to someone in a similar role?
Reaching Ulta Beauty marketing leaders
How can I contact one of these Ulta Beauty marketing leaders?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 1 company: Ulta Beauty, based on profile data retrieved on October 24, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach Ulta Beauty marketing leaders?
You choose the offer, starting at $5 per person. The offer is what the person receives, and Instant Expert's fee is added on top, so a $100 offer costs you $125. The fee is 20% of what you pay. You're charged only when the person books the call or sends the answer.
What if they don't reply?
You pay nothing. Instant Expert sends follow-up reminders, and if the person hasn't booked or answered within 7 days, the request expires and any hold on your card is released. You can invite several of the 10 people on this list at once and cap your total spend, so you pay only for the ones who accept.
Can an AI agent ask one of these Ulta Beauty marketing leaders a question?
Yes. An agent with a USDC wallet on Base can ask one question without an Instant Expert account. It names the person, for example by the LinkedIn URL on this page, and pays per ask over x402 (HTTP 402). The person answers in writing or by voice note, and if nobody answers within 7 days, the payment goes back to the wallet automatically. Claude and ChatGPT can do the same through the Instant Expert connector: setup is at /docs/mcp for Claude and /docs/chatgpt for ChatGPT. x402 docs
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot; roles marked former had ended by then. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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