10 Ulta Beauty regional operations leaders
Regional vice president and senior vice president of stores are among the roles held today by these ten Ulta Beauty regional operations leaders, who run or have run regions and divisions of stores for the company. A reader can learn how regional operations leaders run their areas at Ulta Beauty from people who have held the role.
Professionals to explore
Amy Dichard
LinkedInExperience: Regional Vice President · Ulta Beauty
Amy Dichard has been Regional Vice President at Ulta Beauty since June 2024, and the listing shows a second current Regional Vice President entry from February 2026. They were Senior District Manager (2020–2024) and District Manager (2019–2020) at Ulta Beauty, and Senior District Manager at Old Navy (2017–2019).
Andy Burdett
LinkedInExperience: Regional Vice President · Ulta Beauty
Andy Burdett has been Regional Vice President at Ulta Beauty since June 2024. They were Senior District Manager (2022–2024) and District Manager (2019–2022) at Ulta Beauty, and their profile says their contributions there focus on store management and visual merchandising.
Annette Ochoa
LinkedInExperience: Regional Vice President · Ulta Beauty
Annette Ochoa has been Regional Vice President at Ulta Beauty since February 2023, and the listing also shows a Regional Vice President (Acting) entry from 2022 to 2025. They were Sr District Manager (2021–2022), District Manager (2015–2021) and General Manager (2012–2015) at Ulta Beauty.
Brandy Schmidt
LinkedInExperience: Regional Vice President · Ulta Beauty
Brandy Schmidt has been Regional Vice President at Ulta Beauty since October 2025. They held Senior District Manager (2024–2025) and Director of Field Service Operations (2019–2024) roles at Ulta Beauty, and were Vice President, Regional Merchandising Director at Macy's from 2015 to 2019.
Chrissie Mollicone
LinkedInExperience: Vice President · Ulta Beauty
Chrissie Mollicone holds a current Vice President role at Ulta Beauty, and their profile headline reads Vice President - Southern Region at ULTA Beauty. The listing also shows Store Manager at Charlotte Russe (2002–2005) and General Manager at Old Navy (1996–2002).
Cindy Cruz-Edwards
LinkedInExperience: RVP SOUTHWEST · Ulta Beauty
Cindy Cruz-Edwards has been RVP SOUTHWEST at Ulta Beauty since March 2017. They held RVP California at Ulta Beauty (2015–2017) and District Manager at Ulta (2012–2015), and were Houston Market Manager at Old Navy from 2007 to 2012. The listing places them in Greater Houston.
Eddie Stafford
LinkedInExperience: Regional Vice President · Ulta Beauty
Eddie Stafford has been Regional Vice President at Ulta Beauty since February 2023, and the listing also shows the same title from October 2022 to January 2023. They were Senior District Manager (2020–2022) and District Manager (2019–2020) at Ulta Beauty, and held a Top 20 District Manager role at Dollar General (2015–2019).
Jameson Penaloza
LinkedInExperience: Regional Vice President · Ulta Beauty
Jameson Penaloza has been Regional Vice President at Ulta Beauty since August 2022. They were Senior District Manager (2021–2022), District Manager (2015–2021) and General Manager (2014–2015) at Ulta Beauty, and their profile describes leading high-profile and complex markets as a multi-unit leader.
Kandace van Heel
LinkedInExperience: Regional Vice President · Ulta Beauty
Kandace van Heel was Regional Vice President at Ulta Beauty from January 2022 to January 2024, a role the highlight places in the Mountain West Plains Region. They have been Regional Director at Lovesac since August 2025 and held a Divisonal Vice President | Human Resources role at Sportsman's Warehouse in 2024.
Keri Thomson-Yhlen
LinkedInExperience: Senior Vice President of Stores - East Division · Ulta Beauty
Keri Thomson-Yhlen has been Senior Vice President of Stores - East Division at Ulta Beauty since September 2022. They held Senior Vice President of Stores - West Division (2020–2022) and Regional Vice President - Northeast (2017–2020) roles at Ulta Beauty, along with district manager roles there from 2014 to 2016.
Choose the right perspective
Match the person's level and scope to your question, since a senior vice president over a division and a regional vice president see the job from different distances. Consider how recently each person stepped into the role, because someone new to a region and someone who has run one for years will describe different challenges.
Questions to take into the conversation
- 01What did you focus on in your first months running a region?
- 02How do you decide where to spend your time across the stores and people you are responsible for?
- 03What from your earlier roles still shapes how you lead at the regional level?
Reaching Ulta Beauty regional operations leaders
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Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 1 company: Ulta Beauty, based on profile data retrieved on October 18, 2026. Being listed here doesn't mean someone has agreed to take calls.
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Can an AI agent ask one of these Ulta Beauty regional operations leaders a question?
Yes. An agent with a USDC wallet on Base can ask one question without an Instant Expert account. It names the person, for example by the LinkedIn URL on this page, and pays per ask over x402 (HTTP 402). The person answers in writing or by voice note, and if nobody answers within 7 days, the payment goes back to the wallet automatically. Claude and ChatGPT can do the same through the Instant Expert connector: setup is at /docs/mcp for Claude and /docs/chatgpt for ChatGPT. x402 docs
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot; roles marked former had ended by then. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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