Telecommunications
10 Verizon marketing leaders
These ten Verizon marketing leaders include chief marketing officers for the company and Verizon Business, and senior vice presidents, vice presidents and an associate vice president who lead consumer, business, growth, media, brand and creative marketing. A reader can learn how Verizon marketing leaders build and run their teams.
Professionals to explore
01—10David Bowen
LinkedInExperience: SVP Consumer and Business Marketing · Verizon
SVP Consumer and Business Marketing at Verizon since 2024, tagged in the profile as Marketing department, Senior level. He also lists VP Marketing Communications Verizon as a role held at Verizon since 2017, tagged as Marketing department, President/Vice President level.
Diana Zaccardi-Yekta
LinkedInExperience: Senior Vice President, Base Management and Marketing Communications · Verizon
Former Senior Vice President, Base Management and Marketing Communications at Verizon (2022–2026), where the profile says she led customer lifecycle marketing across 45M accounts with a 400+ person team. Former Senior Vice President, Consumer Marketing (2019–2022) and Vice President, Integrated Marketing Go-To-Market (2015–2019) at Verizon.
Haley Paas
LinkedInExperience: SVP Media, Marketing Effectiveness & Agency Management · Verizon
SVP Media, Marketing Effectiveness & Agency Management at Verizon since 2024. Former Head of Global Marketing Strategy at TikTok (2022–2024), and former Chief Strategy Officer (2021–2022) and EVP, Head of Strategy & Insights (2020–2021) at Carat USA.
Kristen Murray
LinkedInExperience: Vice President of Business Marketing · Verizon
Vice President of Business Marketing at Verizon since 2024. Former Associate Vice President Experience, Marketing Strategy & Media (2024), Senior Director CRM, Growth & Loyalty Marketing (2019–2024) and Director Creative Strategy (2017–2019) at Verizon.
Leslie Berland
LinkedInExperience: CMO · Verizon
CMO at Verizon since 2024, tagged in the profile as Marketing department, C-Level. Former CMO at Peloton Interactive (2023–2024), and former Chief Marketing Officer at Twitter (2016–2017 and 2021–2022), where she was also Chief Marketing Officer & Head of People (2017–2021).
Matt Coakley
LinkedInExperience: SVP, Head of Growth Marketing & Content · Verizon
SVP, Head of Growth Marketing & Content at Verizon since 2025. Former Market President, Atlantic North (2025), Vice President, Marketing Strategy, Promotions and Demand Generation (2023–2025), Vice President, Marketing Strategy & Segment Planning (2022–2023) and Executive Director, Consumer Home Segment Marketing (2019–2022) at Verizon.
Ricardo Aspiazu
LinkedInExperience: Senior Vice President - Creative & Brand Design · Verizon
Senior Vice President - Creative & Brand Design at Verizon since 2024. Former Vice President - Creative & Brand Management (2022–2024), Executive Director - Head of Consumer Creative (2021–2022) and Director, Creative Marketing (2017–2021) at Verizon, and former Account Managing Director at Dentsu Creative (2014–2017).
Sonal Patel
LinkedInExperience: Chief Marketing Officer - Small & Medium Business Marketing · Verizon Business
Former Chief Marketing Officer - Small & Medium Business Marketing at Verizon Business (2024–2025), where the profile says she led marketing strategy, integrated marketing, field marketing and go-to-market development. Former Vice President Marketing at Verizon Business (2019–2024) and Senior Director of Marketing at Verizon (2011–2019).
Tanya Jindani
LinkedInExperience: Associate Vice President, Brand & Consumer Marketing & Strategy · Verizon
Associate Vice President, Brand & Consumer Marketing & Strategy at Verizon since 2025. Former Verizon roles include Senior Director of Consumer Marketing GTM (2023–2025), Director Of Brand Marketing (2020–2023) and Marketing Manager (Brand Creative) (2017–2020), and former Account Director at Publicis (2015–2017).
Tom Zimmerman
LinkedInExperience: SVP & Chief Marketing Officer · Verizon Business
SVP & Chief Marketing Officer at Verizon Business since 2025. Former Senior Vice President - Growth, Base & Segment Marketing (2025–2026), Vice President - Global Enterprise & Public Sector Marketing (2024–2025) and Vice President - Revenue Operations (2021–2024) at Verizon Business.
Choose the right perspective
Match the person to the customer group behind your question: Verizon Business marketing leaders see different problems from consumer marketers. Media, creative and growth marketing leaders are a better fit for questions about agencies, campaigns and customer retention.
Questions to take into the conversation
- 01How does a wireless carrier run separate marketing for its business and consumer customers?
- 02How does a carrier keep existing customers engaged and reduce churn through marketing?
- 03How does a large advertiser measure marketing effectiveness and manage its agencies?
Reaching Verizon marketing leaders
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About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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