10 Williams-Sonoma marketing leaders
Abby Teisch, Chief Marketing Officer, leads this group of Williams-Sonoma marketing leaders, which also includes vice presidents of marketing and of CRM and performance marketing and directors of content strategy, ecommerce marketing and performance marketing. A reader can learn how marketing leaders work at Williams-Sonoma from people who have held the role.
Professionals to explore
Abby Teisch
LinkedInExperience: Chief Marketing Officer · Williams-Sonoma
Abby Teisch has been Chief Marketing Officer at Williams-Sonoma since March 2026, based in San Francisco, and held the title Executive Vice President of Marketing at Williams-Sonoma until March 2026. The listing places the Chief Marketing Officer role in the marketing department at the C-level.
Cara Schlanger
LinkedInExperience: Former Senior Vice President Global Marketing & eCommerce · Williams-Sonoma, Inc.
Cara Schlanger is a former Senior Vice President Global Marketing & eCommerce at Williams-Sonoma, Inc., a role held from January 2018 to January 2023, and was also V.P. Global Marketing & E-Commerce at Williams-Sonoma, Inc. from 2012 to 2018. The profile headline names Fractional CMO and Marketing Consultant work and lists Williams-Sonoma Inc., West Elm and Pottery Barn.
Clayton Simmons
LinkedInExperience: Director, CRM & Performance Marketing | West Elm · Williams-Sonoma, Inc.
Clayton Simmons has been Director, CRM & Performance Marketing | West Elm at Williams-Sonoma, Inc. since July 2026, based in the San Francisco Bay Area. At Williams-Sonoma, Inc., Clayton Simmons was also Senior Manager, CRM & Performance Marketing | Rejuvenation from 2024 to 2026, Manager, CRM & Performance Marketing | Rejuvenation from 2021 to 2024 and Senior Analyst, CRM Marketing & Partnerships from 2019 to 2021.
Han Chew
LinkedInExperience: Director, eCommerce Marketing · Williams-Sonoma, Inc.
Han Chew has been Director, eCommerce Marketing at Williams-Sonoma, Inc. since October 2019, based in the San Francisco Bay Area. Han Chew was Senior Manager, Omni-channel Promotions Marketing at Banana Republic from 2017 to 2019, Senior Manager, Email Marketing at SEPHORA from 2016 to 2017 and Senior Manager, Email Marketing at Old Navy from 2014 to 2016.
Kate Crowle
LinkedInExperience: Director of Content Strategy, Brand Marketing & Social Media- Pottery Barn · Williams-Sonoma, Inc.
Kate Crowle has been Director of Content Strategy, Brand Marketing & Social Media- Pottery Barn at Williams-Sonoma, Inc. since April 2020, based in San Francisco. At Williams-Sonoma, Inc., Kate Crowle was also Director of Content Strategy- Pottery Barn from 2019 to 2020, Buyer of Furniture- Pottery Barn Teen from 2017 to 2019 and Product Manager of Furniture- Rejuvenation from 2016 to 2017.
Kristin Perrakis
LinkedInExperience: Vice President of Marketing · Williams-Sonoma, Inc.
Kristin Perrakis has been Vice President of Marketing at Williams-Sonoma, Inc. since March 2026, based in San Francisco. At Williams-Sonoma, Inc., Kristin Perrakis was also Director Of Brand Marketing from 2018 to 2026, Senior Brand Marketing Manager from 2017 to 2026 and Brand Marketing Manager from 2014 to 2026.
Lea Cavat
LinkedInExperience: Director, Peformance Marketing - Pottery Barn & Dormify · Williams-Sonoma, Inc.
Lea Cavat has been Director, Peformance Marketing - Pottery Barn & Dormify at Williams-Sonoma, Inc. since April 2026, based in San Francisco. At Williams-Sonoma, Inc., Lea Cavat was also Sr Manager, Digital, Email & Print Marketing - Pottery Barn from 2023 to 2026, Manager, Digital Marketing - Pottery Barn from 2021 to 2023 and Sr Analyst, Digital Marketing - Pottery Barn Kids from 2020 to 2021.
Marisa Tom
LinkedInExperience: Director of Ecommerce Marketing & Content, Pottery Barn Kids & Pottery Barn Teen · Williams-Sonoma, Inc.
Marisa Tom has been Director of Ecommerce Marketing & Content, Pottery Barn Kids & Pottery Barn Teen at Williams-Sonoma, Inc. since February 2024, with a headline of Director of Ecommerce Marketing & Content, Williams-Sonoma Inc., based in the San Francisco Bay Area.
Sara Huey
LinkedInExperience: VP, eCommerce and Marketing at Rejuvenation · Williams-Sonoma, Inc.
Sara Huey has been VP, eCommerce and Marketing at Rejuvenation at Williams-Sonoma, Inc. since March 2023, based in San Francisco. At Williams-Sonoma, Inc., Sara Huey was also Vice President, Customer Relationship Marketing | Emerging Brands (B2B, Rejuvenation, Mark & Graham) from 2022 to 2023 and Director, Customer Relationship Marketing of Emerging Brands from 2019 to 2022.
Stephanie Dashwood
LinkedInExperience: Vice President, CRM & Performance Marketing | Pottery Barn Brands · Williams-Sonoma, Inc.
Stephanie Dashwood has been Vice President, CRM & Performance Marketing | Pottery Barn Brands at Williams-Sonoma, Inc. since July 2023, with a headline that adds Dormify, based in the San Francisco Bay Area. At Williams-Sonoma, Inc., Stephanie Dashwood was also Director, Digital & Email Marketing | Pottery Barn from 2021 to 2023 and Sr. Manager, Digital & Email Marketing - Pottery Barn from 2020 to 2021.
Choose the right perspective
Match the person's brand and marketing area, such as Pottery Barn, West Elm or Rejuvenation, CRM and performance marketing, or brand content, to the decision you face. Weigh when each person held the role, since a current leader and someone who left a few years ago will describe different conditions.
Questions to take into the conversation
- 01What did you focus on first when you took on your marketing role at Williams-Sonoma?
- 02How did you balance the needs of different brands in your own marketing work at Williams-Sonoma?
- 03What has your own marketing work at Williams-Sonoma taught you about marketing home furnishings well?
Reaching Williams-Sonoma marketing leaders
How can I contact one of these Williams-Sonoma marketing leaders?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 2 companies: Williams-Sonoma and Williams-Sonoma, Inc., based on profile data retrieved on October 24, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach Williams-Sonoma marketing leaders?
You choose the offer, starting at $5 per person. The offer is what the person receives, and Instant Expert's fee is added on top, so a $100 offer costs you $125. The fee is 20% of what you pay. You're charged only when the person books the call or sends the answer.
What if they don't reply?
You pay nothing. Instant Expert sends follow-up reminders, and if the person hasn't booked or answered within 7 days, the request expires and any hold on your card is released. You can invite several of the 10 people on this list at once and cap your total spend, so you pay only for the ones who accept.
Can an AI agent ask one of these Williams-Sonoma marketing leaders a question?
Yes. An agent with a USDC wallet on Base can ask one question without an Instant Expert account. It names the person, for example by the LinkedIn URL on this page, and pays per ask over x402 (HTTP 402). The person answers in writing or by voice note, and if nobody answers within 7 days, the payment goes back to the wallet automatically. Claude and ChatGPT can do the same through the Instant Expert connector: setup is at /docs/mcp for Claude and /docs/chatgpt for ChatGPT. x402 docs
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot; roles marked former had ended by then. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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